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Highlights
Selma manages a total of CHF 470M+ for its clients, with retirees showing strong growth: their assets under management rose 79% in the past year.
Selma's proprietary AI financial advisor has delivered 135'000+ fully automated, personalised advice sessions since launching in 2024.
Swiss retirees withdraw CHF 17bn+ of pension capital a year, nearly triple the level of 2013. In 2025, for the first time, most pension savings (51%) were taken as a lump sum.
Selma ranked 1st in K-Geld's independent 2026 comparison of 10 Swiss wealth managers and banks, incl. big players like ZKB, Raiffeisen and PostFinance, with the lowest total costs.
Opportunity
Most Swiss people find managing money hard, and good advice costs CHF 150–250 an hour or is reserved for the wealthy.
Selma, a FINMA-licensed wealth manager, is redefining financial advice: its proprietary AI advisor, live since 2024, delivers personalised guidance at scale to 15,000+ clients.
Now Selma is focusing on retirees. 100,000+ Swiss retire on average each year, and in 2025, most pension savings were taken as a lump sum for the first time. Selma helps retirees invest it, plan withdrawals, and retire with confidence.
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Registering interest does not constitute an offer to invest, does not guarantee participation, and does not provide preferential allocation. All investors are treated equally in accordance with applicable regulations.
Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.
This campaign for Selma has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), with registered office at Cubo Soho, Ilona Rose House, Manette Street, London, W1D 4AL, United Kingdom, as of 19 October 2026 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.
Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.