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A Hoppy Place

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A Hoppy Place, multi-award winning craft beer retailer and micropub, is expanding! And we need your help.

149%
 - 
Funded 10 Jun 2022
£100,000 target
£149,539 from 154 investors
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Business overview

Location London, United Kingdom
Social media
Website ahoppyplace.co.uk
Sectors Food & Beverage Mixed Digital/Non-Digital B2C
Company number 11480161
Incorporation date 24 Jul 2018
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Investment summary

Type Equity
Valuation (pre-money) £1.1M
Equity offered 11.86%
Tax relief

EIS

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Business highlights

  • Opened site 1 August 2019.
  • Twice SWM Camra Pub Of The Year (2021, 2022)
  • SIBA UK Craft Beer Retailer of the year (2021 win, 2022 finalist)
  • Expanding into site 2 - June opening date!
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Key features

  • Secondary Market
  • Nominee investment min. £10.48 +

Idea

Introduction

A Hoppy Place is twice SWM Camra pub of the year and twice finalist in SIBA (the UK's largest independent brewery trade body)'s business awards, winning the independent beer retailer of the year award in 2021 against very stiff opposition.

Our first site in Windsor, established in 2019 by husband and wife team Naomi and Dave Hayward has been supplemented by a strong online business, the cornerstone of our pandemic existence.

We are a craft beer micropub and bottleshop - offering drink in, take away, click and collect and nationwide delivery of craft beer in cask, keg, bottle and can as well as small batch spirits, ciders, and locally sourced wines.

We believe that craft beer is for everyone, and the key to our success is our community first approach. A lot of our customers are our friends. And now we want to make new friends in our second site: Maidenhead.

Substantial accomplishments to date

· July 2019, set up keg bar at local Slough, Windsor and Maidenhead CAMRA's annual beer and cider festival, having convinced the committee to embrace craft

· Opened Aug 2019 - with trade and public launches. Website as basic ‘about us’ and history page, no online business. Key goal to focus on local chimney pots, make friends and build a community

· February 2020 – The pandemic hits. Co-owner Dave quickly launches e-Commerce platform, launches local deliveries

· March 2020 – Online ‘virtual pub’ events and online beer festivals hosted throughout lockdown

· Through 2020 we reopened, closed again, offered ‘substantial scotch eggs’ and generally stayed as open as we could! Whilst hugely pushing the online business

· Feb 2021 – Announced as finalist in SIBA Independent Business Awards for a Single Retailer.

· Mar 2021 – Announced as SWM CAMRA pub of the year for the first time, based on the strength of our virtual platform and online events

· Mar 2021 – Also announced as SIBA UK Craft Beer Retailer of the year

· Apr 2021 – Offer made on Maidenhead Premises

· December 2021 – Lease fully agreed in Maidenhead premises, fit out approved in principle

· Feb 2022 – Announced as finalist in SIBA awards for second consecutive year

· Mar 2022 – Announced as SWM CAMRA pub of the year for second consecutive year

· April 2022 – Works begin on Maidenhead shop fit out..

Monetisation strategy

A Hoppy Place operates a 'tap tasting room' / micropub which is a completely untied and fiercy independant in nature.

Revenue in Windsor, a very small (c. 20 seated covers internally, 12 externally) premises has remained stable in Windsor through 2020 and 2021. This was primary due to our webchannel of course - owing to lockdown taking away other opportunities for revenue.

Our reaction to the pandemic, pivoting to off-sales nationwide delivery, maintained our liquidity through the pandemic.

It is now an extra sales channel to take forward, meaning we make money in 4 ways...

Bricks and Mortar:

On-trade draught sales in Windsor (and soon Maidenhead) as a micropub ('tap tasting room')

Off-trade draught sales via growler and can (We fill cans onsite!)

On and off trade sales of bottle and can as a bottleshop.

Digital:

Online e-commerce via a mature scalable sales platform initially developed in response to the pandemic

Use of proceeds

All of the funds being raised will be used to directly build the Maidenhead site. If we over fund, these monies will be held to provide liquidity to the overall business.

The Maidenhead site is an exciting, brand new "shell and core" building.

And is costed as below:

The site design will pull touches from what we have delivered in Windsor, but leaning in to the shell and core style of the unit we have rented. Sample mood boards are below:

It'll look a lot different to the below soon enough, with your help!

Cheers!

Key Information

Outstanding Debt

The company has a Bounce back loan of £45,018.51 with a 2.5% interest rate, to be repaid over monthly instalments of £928.88 until 6th November 2026 and a private Bounce back loan of ££61,706 with a 9.9% interest rate, to be repaid over monthly instalments of £1,163.96 until 24th February 2027.

The funds raised from this investment round will not be used to repay these loans.

Share Capital

The company currently has 2 classes of shares; Founder class shares and A Shares pre-raise.

All investors in this round, including Seedrs investors, will be receiving A Ordinary shares. Ordinary shares shall rank equally with Founder shares in terms of voting, capital on winding up and dividends, the only difference being that Founder shares entitle the Founders to receive special preferential dividends in lieu of salary (the amount of which is capped at market salary rates).

Investor Perks

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for A Hoppy Place has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 13 May 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,110,880

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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