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Acadèmia.tv

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An international e-learning platform, where users can learn how to cook from Michelin-starred chefs.

100%
 - 
Funded 1 Aug 2024
€200,000 target
€250,430 from 139 investors
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Business overview

Location Milan, Italy
Social media
Website www.academia.tv
Sectors Content & Information Digital Mixed B2B/B2C
Company number 11454950962
Incorporation date 1 Nov 2022
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Investment summary

Type Equity
Valuation (pre-money) €6.5M
Equity offered 2.99%
Tax relief N/A
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Business highlights

  • Revenue grew 350% in 2023 to €1,456,508*
  • 17,000 active users
  • 130,000 MRR*
  • +150 courses and 50 michelin stars
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Key features

  • Secondary Market
  • Nominee investment min. €20.00 +

Pitch

About the Campaign

The food market is undergoing a rapid transformation:

Three major trends driving this change are technology, health, wellness and sustainability.

We believe the education in the food sector is outdated, fragmented and mainly offline

Acadèmia.tv offers a solution providing an ed-tech subscription platform designed to educate young chefs on these trends.

We reached over 17.000 active users (95% in Italy). Our user base is growing at a constant rate year by year, achieving more than 150,000 registered users since our inception.

Market Opportunity

The food education market has not undergone notable change.

Education is evolving its nature mainly on the online market, witnessing an annual growth rate (CAGR) of 14% across (2023-2032).

Traction & Key Accomplishment

Acadèmia.tv was founded in mid 2020 and operates on a susbription-based business model.

In the span of three years, we have achieved the following accomplishments:

Secured 1.3 million in funding from leading European investors, including managing partners at Black sheep ventures;

Generated €1.5 million in revenues*;

Maintained a Monthly Recurrent Revenue (MRR) of over €125.000*;

Acquired more than 17.000 active users, experiencing a growth rate of over 100% in the past year;

Raised a social community over 650.000 members.

Additionally, we have awarded more than 60.000 certificates to the users who have completed our courses.

* Please note that past performance is not an indication of future performance.

Collaborating with some of the best chefs across Europe, we aim to craft a platform distinguished by its quality and wide-ranging content.

Team

The team is comprises:

Nicolò Zambello: CEO-> second time founder with a robust background in media and food, previously exited Chef in camicia

Valerio Corradi: Head of product -> strong experience in UX/UI, previously employed in Chef in Camicia

Manuel Bianchi: COO -> management engineer working in Academia since the start, previously employed in Chef in Camicia

Chiara Biasio: Chief partnership-> former Eataly

Antonio Dalla Porta: Media manager-> former Subito.it 1st marketplace for second hand items

Business Model

Acadèmia.tv business model is straightforward, with two primary products:

Subscriptions fee-> 99€;

Gift card-> 49/99€.

Our member balance is as follows:

90% Subscripted members;

10% one-off members.

The customer acquisition cost is €38.75 per customer, while the lifetime value of each user is €120.26. The yield LTV/CAC ratio of 3.1 (May 24).

Acadèmia.tv collaborates with major brands to develop branded content for the platform and is available on Amazon Prime and Apple.

Use of Funds

Acadèmia.tv intends to invest the funds in two main areas:

1. Uk market exploration with AI-generated content (80%):

Our platform is currently available in english, and we are enriching with AI-translated content.

We plan to conduct a trial test in this market and aim to attract 2,000 new members in this emerging market.

2. Create new, engaging and localised content (20%):

Given our content-centric approach we aim to collaborate with renowned chefs to enrich our users' experience.

Investors Perks

(Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers, and Seedrs does not take any responsibility for them.)

Key Information

Quota Classes

Quota Classes

The company currently has 6 classes of quotas, Founder Shares, Soci Ordinari, Soci Food Lover, Fine Dining, Petit Gourmand, Sous Chef. All investors in this round, including Seedrs investors, will be receiving Ordinary Quota. The rights attached to the quotas classes are as follows:

Founder Quota:

• Equity and administrative rights as recognized by law

• Ban on transfer of shares

Soci Ordinari:

• Equity and administrative rights as recognized by law

Soci Food Lover:

• Equity and administrative rights as recognized by law, except as provided below:

1. Administrative Rights: a. Right to elect a member of the board b. Voting rights on certain topics

2. Equity Rights: a. Pre-emption on dividend distribution

Fine Dining:

• Equity and administrative rights as recognized by law, except as provided below:

1. Administrative Rights: a. Right to elect a member of the board b. Voting rights on certain topics

2. Equity Rights: a. Pre-emption on dividend distribution

Petit Gourmand:

• Equity and administrative rights as recognized by law, except as provided below:

1. Equity Rights: a. Pre-emption on dividend distribution

Sous Chef:

• No voting rights

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €6,500,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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