---
title: "The Startup Guide to PR"
date: "2019-05-21T11:10:00+00:00"
url: "https://europe.republic.com/academy/pr-strategy-startup-guide"
description: "Although a challenge, starting from square one is an incredibly exciting and unique opportunity to both forge your brand’s reputation and grow your business."
---

# The Startup Guide to PR

As a startup founder, you start with a blank slate and no brand awareness when you think about designing a PR strategy for the first time; quite the daunting task compared to the relative comfort of structured digital channels with a clear ROI.

Although a challenge, starting from square one is an incredibly exciting and unique opportunity to both forge your brand’s reputation and grow your business. Indeed, with an effective PR strategy you can:

- Build a brand with a strong narrative and powerful story.
- Get reach and awareness on a far greater scale than paid channels.
- Be prepared both for when you hit stormy seas, and need to capitalise on media opportunities.

### PR Strategy, Where do You Start?

At Seedrs, we’ve created a 4 part guide for you, to help you plan your entire PR strategy. Inside the manual, we’ll cover the following topics:

1. **The Basics**
    - What is PR?
    - Asking the right questions
    - Building your narrative
    - Communicating your brand
    - Brand guardianship
    - How do you engage in PR?
2. **Outreach**
    - Finding the right publication
    - Finding the right journalist
    - Planning your outreach
    - Actioning your outreach
3. **Press Releases and Pitching To Journalists**
    - Paragraph structure
    - Notes to Editors
4. **How to Find Your Story**

This guide was written by our PR Manager, Tessa Bryant. Download the Startup Guide to PR via the form below or learn more on how to deal with a [PR Crisis](https://www.seedrs.com/academy/how-to-deal-with-a-pr-crisis/).

Related content: [On-demand Webinar: 5 Tips for Using PR to Grow Your Business](https://www.seedrs.com/academy/webinar5-tips-for-using-pr-to-grow-your-business/)

Related content: [On-demand Webinar: The Importance of Social Proof and Customer Engagement for Scale Ups](https://www.seedrs.com/academy/webinar-the-importance-of-social-proof-and-customer-engagement-for-scale-ups/)

Related content: [How to Deal With a PR Crisis](https://www.seedrs.com/academy/how-to-deal-with-a-pr-crisis/)