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AdLaunch

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With AdLaunch's patented video creation technology users can create videos in seconds.

140%
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Funded 22 May 2020
£50,002 target
£85,278 from 317 investors
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Business overview

Location Lymington, United Kingdom
Social media
Website www.adlaunch.com
Sectors SaaS/PaaS Digital B2B
Company number 10502395
Incorporation date 28 Nov 2016
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Investment summary

Type Equity
Valuation (pre-money) £2.7M
Equity offered 2.53%
Tax relief

EIS

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Business highlights

  • Patented AI powered video generation technology
  • 11,000 users in over 130 countries worldwide
  • 1.4 million pre-licensed HD videos and high quality photos
  • Realtime preview and editing of videos in your browser
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Key features

  • Secondary Market
  • Nominee investment min. £11.06 +
  • Direct investment min. £15,000.00 +

Idea

Introduction

AdLaunch aims to be the fastest video maker online. Our vision is to become synonymous with easily creating data driven video ads and video campaigns. We will achieve this with our easy to use, online service for automatically creating video content. AdLaunch aims to be an equivalent of a data driven “website builder” for video ads. By utilising AI and image recognition we can help the user create videos that have the most impact. This is what - at the end of the day all marketers hope to generate. Our patented automatic video generation technology which enables our users to create videos just by typing keywords of the desired video footage.

But, this is only the start: Adlaunch aims to own the IP for automatic video generation that can create videos based on various sources, such as the users website colors, fonts and logo and previous videos created by the user.

We are designing AdLaunch with a new approach to cater to marketers who want to create cool video content fast.

Intended impact

With our patented technology and existing video service we have the potential to build AdLaunch to be the market leader in data driven video creation.

With 1.4 million video clips and photos included in AdLaunch, licensed through partnership deals, AdLaunch can automatically generate unique videos that suit the customers’ needs. Creating videos automatically will prove a great time resource saver for marketers, who are under pressure to create an ever-growing percentage of visual content. AdLaunch also aims to be able to serve credible AI assisted text to speech audio to create voice overs that are very close to a human actor.

Market trends

Digital video advertising is a rapidly growing market. According to US financial information publication MarketWatch, The global digital content creation market is valued USD 10.69 billion (2017) and is anticipated to grow with a growth rate of more than 16.82% over the forecast period 2018-2025. The digital content creation market is continuously growing across the world.In 2018, 59% of digital media budgets were spent on video and the share of original video content created for online use has steadily increased to 47% (IAB, Video Ad Spend, 2018).

Substantial accomplishments to date

AdLaunch now has over 11,000 users in over 130 countries worldwide. This shows strong validation that there is great demand for our AdLaunch video service.

Patented automatic video generation technology with eight IP claims to innovative methods of creating a videos automatically based on various input data including user generated keywords, previous videos and website data such as colors, fonts and logos.

Three government R&D grants totalling £219,000 from the Business Finland - the Finnish Innovation Agency. This proves that the AdLaunch team has a strong technical competence and that the R&D has created new patentable inventions in the field of video creation and advertising technology.

Pitch competition prizes: AdLaunch was awarded third prizes at both the Slush 100 pitch competition out of 2650 companies - meaning AdLaunch was in the top 0,1% out of 2650 international startup technology companies.

Monetisation strategy

AdLaunch is a multi tier SaaS with monthly and annual payment tiers starting from £7.70.

AdLaunch is partnering with AppSumo, the leading US affiliate marketing website to launch an AdLaunch sales campaign. AppSumo has a user base of 730´000 registered newsletter readers. Most AppSumo campaigns generate over £100,000 in sales during the campaign.

Use of proceeds

With our previous funding round we were able to hire four new team members: Two developers, a Chief Marketing Officer and a digital marketer. With this team we have now finished the core features of AdLaunch which include the video generator, realtime video editor and text animation engine.

We are now consistently ranking top 2 on US and UK Google Search advertising, beating companies like Adobe and Promo in search relevance. With this financing round we will develop the following:

Product Development

We will develop our video generator to bench mark previous well performing video ads. This will require recruiting one new developer to accelerate product development and to stay ahead of the competition.

Marketing

We will invest £8000 per month in Google Search, YouTube and Facebook advertising to accelerate our customer acquisition. At the current acquisition rate this has the potential to boost our sales to 1000 new customers in the next 6 months after closing the funding round.

Key Information

Please note the business has the following outstanding loans:

Nordea Corporate Loan €95,000
Business Finland R&D Loan €167,700
Nordea Overdraft €20,000

Funds raised as part of the round will not be used to repay these loans

Accelerator Investment

The company has the following outstanding convertible loans, which may convert to equity after this round and dilute existing shareholders:

EUR 100,000 loan from Venture City, with the following key terms:

Interest rate: No interest

Conversion trigger(s): Automatic on (i) a fundraise of at least €700k excluding any outstanding convertibles (for 6% equity on a FD basis); or (ii) Longstop of 3 years (10% equity on an FD basis). In the event of (iii) a sale, merger, change of control or winding up of the Company prior to a qualifying round/Longstop, TVC have option of (i) repayment of Loan; or (ii) conversion to 6% equity on FD basis

Conversion price: Not on a discount basis - they get a fixed % of equity

Valuation Cap: N/A

Share class: Most senior investor class in qualifying fundraising or on Longstop, Ordinary Shares if converted under (iii) above

Repayment date: Repayable at election of Lender in (iii) above

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for AdLaunch has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 9 March 2020 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,704,258

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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