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After Cloud

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Harnessing technology to manage digital legacies with innovative apps for individuals and businesses.

108%
 - 
Funded 28 Nov 2023
£125,000 target
£155,863 from 52 investors
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Business overview

Location Oxford, United Kingdom
Social media
Website www.aftercloud.co.uk
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 12014911
Incorporation date 23 May 2019
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Investment summary

Type Equity
Valuation (pre-money) £1.5M
Equity offered 8.23%
Tax relief

SEIS

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Business highlights

  • Developed a suite of 3 ORCHA approved apps
  • 50+ commercial partners to expand sales channels
  • Finalist - SOA - Innovator of the Year 2023 (TBA)
  • Winner – CL - Innovation in Excellence Award 2023
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Key features

  • Secondary Market
  • Nominee investment min. £10.64 +
  • Direct investment min. £25,000.00 +

Idea

Introduction

In a world where digital technology plays such an important role in our lives, we believe the need to manage our digital legacy and our digital assets is increasingly important.

Our mission is to build a technology-led generative AI platform that creates meaningful social impact and manages your digital legacy.

CEO Darren Evans has been providing technology solutions to care providers for many years. In 2019, his mother -in -law died from a very aggressive form of Lewy body dementia. It was only after the funeral when the family were going through family possessions, in this instance, a photo album, when they realised that when a person that you love or someone you know dies, a whole library of information and family history has gone. It's lost. And there's no retrieval.

With Darren’s experience in social care, the team have developed a suite of award winning applications that are all ORCHA (Digital Health app library) approved that capture life stories.

Substantial accomplishments to date

We have developed a suite of three intuitive ORCHA approved apps that are all post revenue.

We work in partnership with end-of-life professionals, hospices and charities who have expressed a high level of interest in our developments and have indicated that the app will also assist their patients' relatives with the grieving process, reduce related anxiety and improve their general mental health and well-being.

We plan to develop engaging features in the apps, which have a specific market appeal and that helps people remember their loved ones.

We plan to have a white label offering for longer term, strategic partners branded with ‘Powered by After Cloud’.

Our primary markets are Social Care (Children’s and Adult Services), Heritage and Funeral Care, as well as Digital Legacy Management for consumers.

Various established partnerships and steering groups of thought leaders and practitioners in the markets we serve, assisting with best practive and to help drive our product development.

Professional esteemed advisory boards in the countries we serve.

https://www.aftercloud.co.uk/advisory-board

Highlights and awards

Winner - UK Health Radio awards 2021 - dementia support category

Finalist - Health Tech innovation of the year 2021

Finalist - Digital leaders Digital SME of the year 2022

Finalist - Social Care Premier Supplier Awards 2022

Finalist - Soldiering on Awards - Innovator of the Year 2023

Winner - Corporate Livewire - Innovation in Excellence Award 2023

Monetisation strategy

Our base model for business-to-business Enterprise Software for Timelines for Business (Heritage) is as follows:

Basic = £799.00 + VAT PA - 3 x Timelines

Standard = £1,999.00 + VAT - 9 x Timelines

Advanced = £3,799.00 + VAT - 18 x Timelines

All plans include a reports dashboard + hosting at £600.00 PA.

Our base revenue model for business-to-business Software as a Service (SaaS) subscription is currently priced at £60.00 p.a.

Our base revenue model for direct-to-Consumer Software as a Service (SaaS) subscription is currently priced at £5.00 p.m across our suite of apps. We are also reviewing a 'one off' lifetime cost.

We currently have 50+ collaboration partners in readiness to re-sell our services. These are Heritage partners, Funeral Care partners, Memorial Masons, EOL affiliates, Doulas, Practitioners, and other professionals, where we have an arrangement (unique link) offering our Moments and Timelines apps to customers as a value add or with a % revenue share (currently 20%).

Use of proceeds

The funds raised from this round will be used in the following key areas:

- Further enhancing and refining our product, partner and user experience together with targeted marketing efforts, potentially increasing our revenue and customer base

- Perform direct to Consumer marketing intiatives to confirm Cost of Acquisition

- Ensure readiness for scale up by expanding the team – Sales, Account Management, Marketing and Customer Success.

Further develop our model for social good to create our social value and impact. This works on the premise that for any Timeline subscription (B2B and B2C), we aim to gift a moment to hospice or palliative care.

Further develop with NIHR hubs

We have a share option pool of 10% to incentivise future employees.

.

We would welcome your involvement on this exciting journey incorporating social impact and huge growth potential.

Key Information

Material Debt

£50,000 Bounce Back loan from HSBC at an interest rate of 2.5% per annum. The loan is to be repaid on May 2032

The funds raised from this investment round will not be used to repay these loans.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for After Cloud has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 2 August 2023 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,507,938

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

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