Aguulp

Idea

Please note that whilst the campaign is labelled as EIS eligible the Company has £40,000 remaining of its SEIS limit. Any tax relief is dependent on personal circumstances and may be subject to change in the future.

Introduction

Vitamins in pill form have an absorption rate as low as 5% and take 30 minutes for your stomach to break down, a process during which your stomach acid is eating the nutrients before you get a chance to.

Aguulp is different. We make easily absorbed supplements that absorb up to 98% of our nutrients.

We use liquid formulas that assimilate in the body at a fraction of the time it takes for a pill to break down.

NutriProtect, our groundbreaking liposomal technology, shields nutrients from corrosive stomach acid, which destroys a majority of nutrients before they reach the small intestine for absorption. This ensures that our key vitamins and minerals get where they need to go in order to provide you with optimal benefits.

Our debut products include Aguulp for Gut, which improves digestion and common gut ailments like bloating and IBS through increased microbiome diversity; Aguulp for Brain, which promotes stronger focus, clarity, memory recall and reduces brain fog; and Aguulp for Immunity, which fortifies the body’s natural defenses. Our Gut Test is the first in a line of at-home diagnostic testing that provides results which help educate both dietary and lifestyle choices. With repeat testing it also allows our customers to monitor their improvement as people continue their journey with Aguulp.

Our monthly subscription service ensures the products are always on hand for optimally functioning guts, brains, immunity and whatever else customers may need along the way.

Substantial accomplishments to date

- Assembled a high-level team that includes popular personalities in music and television and mental-health activism with a vested interest in supplements that improve health and mood after their well-documented journeys with mental health, alongside experienced entrepreneurs and investors who together have raised more than $30bn in capital to date.

- Partnered with Nutrivitality, a GMP- and ISO-accredited lab with over 25 years of experience working with the nutritional supplement industry.

- Outstanding clinical trial results. In just two months, 27% of participants increased their overall gut health and 16% achieved ideal gut health.

- Created unique liquid formulas that deliver up to 98% nutrient absorption using groundbreaking science.

- Created a modern Gut test that measures Short-Chain Fatty Acids, not DNA.

- Clinically proven gut and brain formulas ready to take to market and formulas for immunity, sleep and hangovers in late-stage R&D.

Monetisation strategy

The core product in our subscription based model is our hero Gut and Brain formula at £70 per month. Our Immunity formula retails at £30.

From launch we will be selling individual Gut & Brain products - both retailing at £40 - and Immunity, which retails at £30. We are also launching a unique gut test that measures Short Chain Fatty Acids - retailing at £80.

We intend to release one new product each quarter, starting with the Aguulp for Sleep formula, quickly followed by Aguulp for Recovery.

Our founding partners Stephen Manderson (aka Professor Green) and Channel 4's Jason Fox will connect with their nearly six million followers across social media channels and advertise beyond their own audiences via the many media channels they have access to. There is keen interest already from broad-sheet and tabloid press; from popular lifestyle publications; and for TV appearances across the many mainstream chat and panel shows Stephen and Jason have long-established relationships with.

The digestive health products market size is projected to reach $57.54bn by 2025. The supplements segment is anticipated to reach $7.08bn by 2025.

Google Trends analysis (June 2017) demonstrated that “gut health” and “bloating” are amongst the fastest growing search terms when it comes to managing health, with "best foods for gut health" up 350% over the last 5 years in the U.S.

Use of proceeds

Total Marketing - 55.6% (breakdown below).

Content: Animation: 1.2%.
Content: Design for social and paid assets: 2.9%.
Overall brand direction and packaging design: 4%.
Social: Organic strategy and community building: 3%.
Paid Social: Strategist and audience targeting: 3%.
Paid Media: Budget for ad placement (Facebook, Google): 39.4%.
Launch Party: 0.6%.
Gift boxes + Product for pre-launch seeding: 1%.
Presence at Events & Conferences: 1.6%.
Customer services: 3.6%.
Affiliates and sponsorships (Blogs, Podcasts, newsletters): 3.6%.

Total Staff - 42.2% (breakdown below).

CEO: 11.4%.
Communications Manager: 6%.
Sales & Marketing Manager: 6%.
Social Media Assistant: 3.6%.

Investor Perks

1) Invest £500 receive a free trial pack of HERO products, GUT, BRAIN and IMMUNITY, plus T-Shirt and membership of the the aguulper club, to receive product trials, testers kits and innovative testers.

2) Invest £1,000 the above, plus a Christmas gift hamper with out December launch products, SLEEP and RECOVERY

3) Invest £5,000 a years subscription to Gut and Brain and annual test of your gut before and after kit, plus an invite to a celebrity influencer party in 2021 for 2.

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.