Algarve Rock Brewery

Idea

Introduction

Algarve Rock was born in 2017 with the aim of revolutionising the traditional Portuguese beer landscape. By creating a high output brewery on the Iberian peninsula, we are on a mission to put Portuguese craft beer on the map with flavoursome beers that embody local ingredients. Having successfully commercialised our beers in the Algarve, we are looking to expand at home and afar by increased output and own themed Brewbars. To do this, we need your help.

Intended impact

Craft beer is in its early stages in Portugal and we want to follow the growing trend it has around the world. The global craft beer market is expected to reach nearly $187 billion by 2025. Algarve Rock was created to join this booming market and has established itself in only 18 months of operation.

The time is ripe to dominate the Portuguese market with increased marketing including own themed BrewBars. Concurrently, export markets are being developed to the UK and Italy and we are planning to develop an export market to the USA.

Craft beer consumption is growing globally and Algarve Rock offer a range of high-quality hand-crafted beers with new ciders in the future.

Our beer recipes, quality and consistency are created with the help of top UK brewers and experienced staff in Portugal. Our 3,000 litre Brew House and associated fermentation vessels and auto bottling line provide us with the tools to produce 36,000 litres per month, readily expandable to 80,000 litres to meet growing demand.

Substantial accomplishments to date

In under 18 months brewing we:

º Won Best Stout at prestigious Trujillo beer festival in Spain
º Supply major distributors Emprodalbe (Algarve) and Drink Cool (Lisbon)
º Are stocked by prestigious supermarkets including Apolonia
º Brew 'house' beers for Quinta do Lago group and Casa do Frango restaurants in London
º Featured in numerous press articles
º Developed a unique Piri Piri Pilsner (chilli pilsner lager)
º We are planning to finalise a range of craft cider to be launched under separate branding

The above was achieved by investing in state of the art brewing and bottling equipment, using top consultants and developing a high-quality brand image.

The groundwork has been done and we have prepared plans to open an exciting craft beer kiosk at large shopping mall. In the future we plan to follow this with themed BrewBars across Portugal.

Monetisation strategy

Now we are looking to expand output, sales and profit margins while fixing low overheads. We are looking to achieve a high ROI.

This would be through:
- Direct sales via own Brewbars with the aim of achieving premium profit margins.
- Expanding output and efficient use of brewery equipment with the aim to produce higher profit margins.

We believe that enhancing brand awareness and being positioned to join in with the growth of the global craft beer market should provide significant profit.

Algarve Rock Portuguese craft beer is an innovative addition to the UK market. Following our first 18 months establishing and developing our brand we are ready to step up a gear and join an exciting market.

We love brewing great beer and we are business focussed to make this a success.

Use of proceeds

Funds will be used in 5 main areas:

Open Algarve Rock themed Brewbars and Brew kiosks - 40%

Increase exports especially to UK and USA - 10%

Strengthen brand identity - 10%

Expand Team - 15%

Improve/expand brewery to cope with increased demand - 25%

Our first BrewKiosk (the first of its kind in a major shopping mall in Portugal attracting over 750,000 visitors per month) has been approved and designed ready to open next year.

We have made sales in the UK including Casa do Frango group and we are in talks with major distributors.

We have commissioned experts to improve our branding from bottles to website. This is expected to be live in January, backed by advertising and media campaigns.

We are also interviewing for new team members to help us transform the business into a leading craft beer brand.

Join us to revolutionise the traditional beer market in Portugal!