Aloha, the barrier-free WiFi hotspot and data-sharing platform, where everybody wins
Business overview
Location | London, United Kingdom |
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Social media | |
Website | alohaopenwifi.com |
Sectors | Advertising & Marketing Digital Mixed B2B/B2C |
Company number | 11728717 |
Incorporation date | 14 Dec 2018 |
Investment summary
Business highlights
- Over 43.5k registered users since conception
- Pre-agreement with a crypto exchange platform
- Removes barriers that prevent access to the internet
- Future revenues to be generated from advertising and partners
Idea
Introduction
An innovative platform that allows smartphone users to monetise their unused mobile data whilst aiming to remove some of the barriers that prevent access to the internet.
3.5 billion smartphone users worldwide all pay to access the web. Many are unable to access the internet on a daily basis due to technical or financial constraints. Conversely, 67% of smartphone users do not consume all of their mobile phone data available to them each month.
Aloha has the solution: the Aloha Open Wi-Fi app, allowing smartphone users to share that unused data in exchange for payment. The data is shared to create a peer-to-peer free to access Wi-Fi hotspot that is freely available for everyone that needs it - no barriers - no catches.
Aloha app users are rewarded for sharing their data with the Aloha Loyalty Token, a proprietary crypto token that will be able to be exchanged for fiat currency.
Substantial accomplishments to date
• Over 43.5k registered since conception June 2018
• Commencement of app development in January 2019
• 1,000 + businesses registered interest
• November 2019 - App launched in Google Playstore
• June 2020 - Beta version of iOS app in Apple store
• Agreement in principle reached with a UK PR and marketing agency setting out our corporate advertising strategy.
• Pre-agreement with Bitmart, the crypto exchange platform.
• Beta testing of BLE handset to handset short-range communications suite
Monetisation strategy
While Aloha is currently pre-revenue, we intend to develop four primary sources of revenue:
1. Users will be able to exchange the tokens they have earned either for Bitcoin, or cash which can be transferred to an Aloha Debit card. In either case, a transaction exchange commission will be generated of which Aloha receives 50%.
2. We intend to build a feature where users will be able to spend their tokens through the Aloha Virtual Mall which provides access to a wide range of retailers. Aloha will receive an affiliate commission ranging from 5% to 30% of the total customer spend.
3. Push message advertising – brands to pay a fee to broadcast messages to selected members of the Global Aloha community.
Local advertising - local small businesses will be able to design and broadcast offers and promotions to Aloha members within the catchment area of their business.
4. Partner Affiliate commissions – affiliate programs in which our partners pay us commission for sending traffic and/or sales generated from within the Aloha App or shopping mall
Use of proceeds
Funds raised will be utilised in the following ways:
• List the Aloha Token with one or more key Crypto exchange platforms - 20%
• Expand the App development team - 15%
• Complete development of the Aloha Marketplace - 17%
• Marketing and PR 20%
• Monthly running costs 16%
• Integration of BLE beacon technology into the Aloha App - 3%
• Contingency 10%
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