The award-winning alternative investment platform for Art. 6,000+ members, £150M artworks managed.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | artscapy.com/ |
Sectors | Finance & Payments Digital B2C |
Company number | 12918699 |
Incorporation date | 1 Oct 2020 |
Investment summary
Business highlights
- 118% growth in revenues ('22-'23)*, over 0.5M art brokered
- £150M of artworks managed, 6,000+ members
- Top tech end-to-end art investment solution
- Awarded as one of UK’s best startups 2024, 2023
Idea
Introduction
Artscapy is the award-winning alternative investment platform for Art. Art is one of the largest and best performing collectable asset in the world, beating classic cars, watches, and fine wine. It even beats the stock market.
But investing in and collecting art is complex. Needlessly so.
Artscapy is opening up the $68 billion art market, delivering access to both novice and seasoned collectors and investors through intuitive technology. Our platform eliminates entry barriers, simplifies complex terminology, and eradicates hidden fees prevalent in the art world, enabling individuals to effortlessly unite their passion for art with wealth accumulation.
Imagine the modern bank account and all the savvy, user-friendly features it now comes with. Now apply that to art. That is Artscapy.
With 6,000+ members worldwide and over £150M worth of art managed, Artscapy is already making a significant impact on the alternative investment landscape.
Substantial accomplishments to date
In a short time, Artscapy has achieved notable success:
Growth*:
* Based on unaudited management accounts.
Innovative technology:
- Comprehensive end-to-end solution: The entire art investing journey has been streamlined into a seamless digital experience: from art portfolio analytics; asset valuation; to brokerage solutions including peer-to-peer trading, private sales, and zero-hassle auction house consignment.
- Data encryption, backups, and recovery: We use security protocols akin to those applied by banks for ultimate client protection.
UK’s best:
- Recognised for our innovation and impact, we're proud recipients of prestigious awards such as the TechNation Rising Stars Regional Winner and Top 100 Startups of 2024.
- We partner and work with the world’s top art institutions: David Zwirner Gallery, Phillips Auction House, and London Art Fair to name a few.
Founder-Market Fit and a Talented Team:
- Artscapy’s founders, Alessandro and Emilia, have 30+ years of combined experience in contemporary art collecting, curating a collection of 100+ artworks.
- Alessandro's background includes scaling digital brands, PnL management, and team leadership within highly competitve markets at Entain.
- Emilia contributes quantitative analysis and tech investment expertise, having managed startup portfolios and researched asset markets for institutions like the European Central Bank and Moody’s, with publications in FT and academic journals.
- The team comprises seasoned professionals from art marketplaces, galleries, and fintech.
Monetisation strategy
As an integrated digital ecosystem, Artscapy earns revenue from recurring services and brokerage fees, trading at a current average of £58K/month.
The versatility of the platform means we help members across each stage of their art collecting and investing journey, which not only means we provide the most comprehensive support possible to our members but also ensures the commercial strength of the business.
We’re not reliant on any one product or service but can cater for multiple needs. That means that clients keep coming back and they stay with us - just like the stickiness a bank account.
Use of proceeds
We approach fundraising on a milestone basis and have now granted a limited allocation for the wider community to share in our mission on the back of the momentum and traction we have gained so far.
The strategy to reach our targets is clear, we are now seeking fuel to get there faster.
The key milestones we are aiming to achieve include:
- Consistently hitting and exceeding £100K/m in revenues
- 10,000 members
- £250M Art managed on the platform
Key Information
Options Pool
Artscapy reserves the right to grant options of up to 10% of existing shares at the time.
At the time of launch, the company has allocated options totalling 7% of the existing shares. These have been factored into the pre-money valuation in order to minimise future dilution.
However the company will have the right to issue more options in the future, up to 10% of the share total of the company at any time.
Direct Investment
£335,000 of the direct investment reflected in this campaign was received by the company between 05/09/23 and 13/11/23.
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