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Ascot Brewing Company

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Our goal is to become one of the UK's top rated Craft Brewery & TapHouse operators.

130%
 - 
Funded 5 Jul 2022
£150,001 target
£196,482 from 309 investors
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Business overview

Location Camberley, United Kingdom
Social media
Website www.ascotbrewing.co.uk
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 06059203
Incorporation date 19 Jan 2007
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Investment summary

Type Equity
Valuation (pre-money) £2M
Equity offered 8.91%
Tax relief

EIS

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Business highlights

  • Quarterly revenue increased 230% pre vs post Covid lockdowns*
  • Ranked 31st in a Top 50 Independent Breweries national survey
  • Head brewer is a Supreme Champion Beer of Britain winner
  • Won 50+ regional and national awards for beers and business
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Key features

  • Secondary Market
  • Nominee investment min. £10.40 +

Idea

Introduction

It's time to think bigger and drink better.

Founded in 2007, Ascot Ales was bought by Chris Davies in 2017. Together with his son, Conor, they rebranded to Ascot Brewing Company and have since launched a secondary, multi-award winning, craft beer brand, Disruption Is Brewing.

In 2020, we built a formidable 8,500 sq. ft Brewery and TapHouse, which boasts a massive mezzanine bar with 20 taps, and hosts all types of events from beer festivals to comedy nights and corporate events to private parties.

Our goal is to build a community of like-minded individuals made up of different ages, backgrounds and preferences, who all have one thing in common - the thirst to enjoy positive shared experiences, each united by a powerful social phenomenon - beer. Because we believe that when great people and great beer come together, special moments happen.

Join the raise and share in our success as we look to become one of the top Craft Brewery & TapHouse Operators in the UK.

Substantial accomplishments to date

With your help this is just the start.

- Our decorated trophy cabinet features over 50 awards for our beers, brewery and business

- Our manufacturing portfolio includes craft beer, real ale, RTD cocktails and gin

- We were ranked 31st Top UK independent craft breweries in a recent survey

- Our TapHouse has the capacity to host 200+ people events, private functions and corporate team building days

- Our head brewer won the Supreme Champion Beer of Britain Award – a title held by only a small number of people in the UK​​

- Quarterly turnover increased by 230% (pre Covid 1 lockdown and post Covid lockdown 3 comparison)*

- Winner of Best Small Business 2020, Surrey Heath Borough Council

- Won a Great Taste Award for our best selling New England Pale Ale, Chaos More Chaos

- Brewing almost 250,000 pints last Covid year

- Running successful onsite Beer Festivals – SpringFest, Oktoberfest, dISindependence Day, the Socially Distanced Beer Festival

- Supplier to over 500 pubs, bars and clubs

- Opened a unique mezzanine drinking and dining experience in our 2,500sq.ft TapHouse

- Completing over 10,000 transactions in our TapHouse – 2021

- Supplier to 5 star venues including The Dorchester Group – Coworth Park, Queenwood Golf Club and The Royal Berkshire Hotel

- Supplier of beers and services to Surrey Heath Borough Council

- Launched a range of Ready To Drink Cocktails into a global marketplace worth $1.6 Billion by 2027

- Supporter of BLESMA – the limbless veterans charity

*Based on unaudited management accounts

Monetisation strategy

Our business has two divisions – B2B (Beer 2 Business) and B2C (Beer 2 Consumers)

B2B includes those entities that resell our beer.

On-Trade & Off Trade, we sell cask, keg, cans & bottles. These are pubs (free houses & pubcos), taprooms, supermarkets, bottle shops & beer festivals. Recognising our reputation for great tasting beer and seeing us win awards enables us to open new accounts (av. 3 per week in 2021).

B2C includes sales through our websites & TapHouse.

We sell cans & bottles in addition to tickets for a wide network of events including Beer Festivals, Comedy & sporting fixtures.

This division includes the jewel in our crown - the dISruption TapHouse - on an amazing mezzanine floor, which uniquely overlooks the Brewery. Here we sell our beer directly to our customers, help us earn maximum gross margin. This is vitally important to growth.

With your support we will explore opening several similar units to the TapHouse – same appearance, décor & vibe within a 20-mile radius of our Camberley HQ.

Use of proceeds

The initial funds raised will enable us to hire more sales people enabling us to up-scale and target a growth in annual revenues in line with our business plan as well as exploring the opening of up to two new exciting craft beer TapHouses.

We will also improve the user experience of both our websites making them easier to use and purchase. We can then push our marketing/social efforts to the limit. We believe that this will help us sell directly to over 10,000 consumers by the end of 2025​.

12% of the investment will be spent building out and expanding our brands. Along with revenue, our brand equity and reputation is key to valuing our business in the future.

We anticipate that our stretch target of £400k will allow us to open another two more sites in similar sized town sites.

The priority is to deliver long-term value for our shareholders. By unifying our team, products and locations, we aim to deliver a holistic and highly attractive brewery and taproom proposition not only for our customers but most importantly for our investors.

Key Information

Material Debt

The company has an outstanding £50,000 Bounce Back Loan from Natwest at an interest rate of 2.5% per annum. The loan is to be repaid in monthly installments with the final repayment by May 2026.

The funds raised from this investment round will not be used to repay these loans.

Share Classes

The company currently has 2 classes of shares; A Ordinary and B Investment.

The only difference between these share classes is that B Investment Shares do not hold voting rights, whereas A Ordinary shares do hold pro-rata voting rights.

All investors in this round, including Seedrs investors, will be receiving A Ordinary shares.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Ascot Brewing Company has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 13 April 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,009,002

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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