BabaBoom

Idea

Introduction

At BabaBoom we make high quality, freshly cooked kebabs.

Why kebabs?

+ Firstly we love eating them which is why it’s so important to us that ours taste amazing. We combine higher welfare British meat and specially sourced Middle Eastern ingredients to create vibrant and original dishes.

+ Secondly the kebab market has huge commercial potential. There’s great scope for a committed young team like ours to build a highly valuable business. We’re off to a good start - since launch we’ve served over 170,000 kebabs and with your support, we plan on serving millions more.

Intended impact

We are a nation of kebab lovers with 1.3 million sold everyday in the UK. Our goal is to become the leading quality kebab business in the UK. In 5 years’ time we plan to have 20 restaurants across London and the South East, after that we will expand to the rest of the UK and beyond.

It’s a bold ambition but we’ve made a great start:

+ We’ve already got 2 profitable kebab restaurants.

+ Battersea is achieving 20% EBITDA, that's double that of many major industry players.

+ We’re backed by some of the biggest investors in the industry.

+ We’ve been tipped as “One to watch” by our industry peers.

Alongside our great tasting kebabs we’re passionate about creating jobs – our target is 400 by 2025. Our unique culture is based on our ethos of creating adventures and opportunities powered by kebabs. Alongside great training we provide Baba’s Bikes for our team to cycle to work and we partner with Switchback to create stable roles for ex-offenders.

Substantial accomplishments to date

Monetisation strategy

Prior to founding BabaBoom I spent 4 years working at Nando’s learning how to grow a successful food business. The key lesson I learnt is that to thrive you need 4 key things:

1) Bold ambition

2) A great tasting product

3) A motivated and happy team

4) Good site locations

We focus relentlessly and passionately on these areas, so the results look after themselves. Revenue at both restaurants is increasing at a double-digit rate, giving us confidence that our sustainable growth plan is working.

Our target restaurant rollout plan is focused on central London high footfall areas and we spend wisely to ensure good ROI / “bang for our buck” from our capex investment. Battersea is achieving a run rate payback of < than 20 months.

We have a best in class delivery service, partnering with Deliveroo, City Pantry and Feedr. We will build further on this multichannel success in 2020 with a new delivery optimised product range.

For our investors we also have a range of exclusive benefits.

Use of proceeds

As a profitable business the investment raised will be focused on future growth.

80% of our funds will be used on the build, fit out and pre-opening costs for our 3rd restaurant.

Alongside this we have earmarked funds for our continued innovation in key areas including:

+ Food development

+ Brand development

+ Tech optimisation

And because we’re sensible kebab restauranteurs we’ve put in a healthy contingency.

If we over-raise we will put this towards further openings in line with our targeted restaurant opening plan. We're really proud of what we've built with BabaBoom so far and we hope you'll join us on the next stage of our kebab adventure.