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Bambooloo

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We are a next-generation sustainable brands and products company. Powering conscious consumer change.

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Funded 25 Dec 2020
£150,000 target
£153,598 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website lovebambooloo.com
Sectors Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 12173827
Incorporation date 26 Aug 2019
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Investment summary

Type Equity
Valuation (pre-money) £2.3M
Equity offered 6.07%
Tax relief N/A
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Business highlights

  • Base of operations in Singapore. Coming to UK.
  • Brand is available in Southeast Asia, Australia & New Zealand.
  • Inaugural Winner of the Sustainable Business Award Winner 2019.
  • 2020 Asian Startup Award Nomination by PITCHDECK Asia
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Key features

  • Secondary Market
  • Nominee investment min. £10.08 +

Idea

Introduction

Bambooloo Ltd t/a The Nurturing Co. is a next-generation sustainable consumer products company that creates, manufactures, and sells earth-friendly, modern brands answering today’s consumer needs for tomorrow. We are a multi product, multi brand, multi segment, multi market company.

We are capturing consumers’ hearts and imagination with our high-quality home care products. After launching to high acclaim both online and offline in Singapore our 100% plastic packaging free brand Bambooloo, we have developed more products and new segment brands under The Nurturing Co brand, which is focused on care and cleaning products with no one time use plastics, and Wipeless, our environmentally focused bidet brand. We have also expanded into the New Zealand & Malaysia markets via our brand licensing program and are now planning to launch into the UK market through our UK based company, Bambooloo UK Ltd. Which will be the Head Co. of our World wide operations.

Join us on this journey to improve the world we live in.

A better product - for a greater you, for a greater planet.

#lovebambooloo

Substantial accomplishments to date

Our first year of trading in 2019 has seen fast growth from a small base with only one product, toilet paper.

Having successfully raised a strategic angel round in late 2019 the business is now set to continue to expand into the international markets, both directly and via licensee partner growth.

In parallel to our existing base growth, we are now seeking your support to be a part of our launch into UK retail sector, whilst continuing to grow our licensing program to bring new partners on board alongside Malaysia and New Zealand, and to add international distribution partners for our collective of brands.

To fulfil the company's potential for scale and continued rapid growth, we are raising capital which will allow us to harness the full scale of the opportunities ahead.

Monetisation strategy

We make products and sell them for a profit.

We operate our own markets, work with distributors and operate a licensing program for our brands in other markets. We believe this flexible model, with more than one brand, with more than one product allows for a market-focused partner or oursleves to quickly enter a given market and to be able to respond to its needs. We make money from selling to third parties or direct to consumer our brands or via licensing our brands and supply chain and brand development management in in market partners who are front end focused.

The global hygiene paper sector alone is valued at over USD 84 billion per year.

The total size of the markets we are addressing with all our brands and products was worth over 100B USD in 2019.

We have successfully proven the first products in the Singapore market and we have our first two international license agreements in place.

We see this as a great moment to extend our opportunities to work alongside key partners in their respective markets and collectively bring sustainable daily essential home care products to a much wider audience.

Use of proceeds

The funding raised will be used to establish a beachhead business in the UK. Operating with a small team and launching our range of products both online and offline.

The funds will be allocated to the hiring of a small (start headcount of 2/3) internal staff, external support staff and services, marketing, promotional branding and advertising.

Our supply chain financing comes from debt loan (bank support).

We are already in communication with a number of major retail partners in readiness and will begin selling via our own web site as soon as goods are on their way.

The company has £50k in working capital loans from investors. Funds raised will not be used to pay down this loan.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Bambooloo has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 19 October 2020 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £2,321,725

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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