We are a next-generation sustainable brands and products company. Powering conscious consumer change.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | lovebambooloo.com |
Sectors | Home & Personal Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 12173827 |
Incorporation date | 26 Aug 2019 |
Investment summary
Business highlights
- Base of operations in Singapore. Coming to UK.
- Brand is available in Southeast Asia, Australia & New Zealand.
- Inaugural Winner of the Sustainable Business Award Winner 2019.
- 2020 Asian Startup Award Nomination by PITCHDECK Asia
Idea
Introduction
Bambooloo Ltd t/a The Nurturing Co. is a next-generation sustainable consumer products company that creates, manufactures, and sells earth-friendly, modern brands answering today’s consumer needs for tomorrow. We are a multi product, multi brand, multi segment, multi market company.
We are capturing consumers’ hearts and imagination with our high-quality home care products. After launching to high acclaim both online and offline in Singapore our 100% plastic packaging free brand Bambooloo, we have developed more products and new segment brands under The Nurturing Co brand, which is focused on care and cleaning products with no one time use plastics, and Wipeless, our environmentally focused bidet brand. We have also expanded into the New Zealand & Malaysia markets via our brand licensing program and are now planning to launch into the UK market through our UK based company, Bambooloo UK Ltd. Which will be the Head Co. of our World wide operations.
Join us on this journey to improve the world we live in.
A better product - for a greater you, for a greater planet.
#lovebambooloo
Substantial accomplishments to date
Our first year of trading in 2019 has seen fast growth from a small base with only one product, toilet paper.
Having successfully raised a strategic angel round in late 2019 the business is now set to continue to expand into the international markets, both directly and via licensee partner growth.
In parallel to our existing base growth, we are now seeking your support to be a part of our launch into UK retail sector, whilst continuing to grow our licensing program to bring new partners on board alongside Malaysia and New Zealand, and to add international distribution partners for our collective of brands.
To fulfil the company's potential for scale and continued rapid growth, we are raising capital which will allow us to harness the full scale of the opportunities ahead.
Monetisation strategy
We make products and sell them for a profit.
We operate our own markets, work with distributors and operate a licensing program for our brands in other markets. We believe this flexible model, with more than one brand, with more than one product allows for a market-focused partner or oursleves to quickly enter a given market and to be able to respond to its needs. We make money from selling to third parties or direct to consumer our brands or via licensing our brands and supply chain and brand development management in in market partners who are front end focused.
The global hygiene paper sector alone is valued at over USD 84 billion per year.
The total size of the markets we are addressing with all our brands and products was worth over 100B USD in 2019.
We have successfully proven the first products in the Singapore market and we have our first two international license agreements in place.
We see this as a great moment to extend our opportunities to work alongside key partners in their respective markets and collectively bring sustainable daily essential home care products to a much wider audience.

Use of proceeds
The funding raised will be used to establish a beachhead business in the UK. Operating with a small team and launching our range of products both online and offline.
The funds will be allocated to the hiring of a small (start headcount of 2/3) internal staff, external support staff and services, marketing, promotional branding and advertising.
Our supply chain financing comes from debt loan (bank support).
We are already in communication with a number of major retail partners in readiness and will begin selling via our own web site as soon as goods are on their way.
The company has £50k in working capital loans from investors. Funds raised will not be used to pay down this loan.
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