blow LTD.

Idea

Introduction

blow LTD. is London’s leading app-based provider of FAST BEAUTY ON DEMAND (“UBER FOR BEAUTY”).

Expert blow dries, make up and nails to your door (home, office, hotel or event) or in one of our flagship beauty bars (Covent Garden or Canary Wharf). Currently serving London Zones 1,2 & 3.

Co-Founded by Fiona McIntosh (ex Editor-in-Chief of Grazia and ELLE) & Dharmash Mistry

CONVENIENT: From 7am till late. Easy booking via Mobile Apps (iOS or Android), web (www.blowltd.com) or phone. We come to you or you come to us.

CONSISTENT QUALITY: We have delivered over 70,000+ services with a consumer satisfaction score of 90%+. All of our stylists are vetted & tested at our beauty bar ‘hubs. In addition to our rigorous testing & on boarding process, all of our “on demand” professionals are insured, CRB and identity checked & registered as self-employed.

For high quality beauty professionals, we provide a PLATFORM to EARN MORE MONEY & provide MORE FLEXIBILITY. Self-manage your availability to work and accept nearby jobs via bespoke professional apps (iOS & Android).

Intended impact

blow LTD’s vision is to redefine the industry with a trusted & scalable platform to provide high quality beauty services wherever and whenever. Through building a trusted brand, operational processes and a technology platform we aim to make the interaction between consumer and beauty professionals more efficient.

Redefine convenience: Available wherever you want (home, hotel, office, event or in store), from 7am till late (scheduled or on demand), easy booking apps, no cash required.

Standardization of service: We deliver a consistent, multi-channel experience: fully trained employees in store and qualified freelancers on demand. Our rigorous recruitment and on boarding process results in less than 15% applicant acceptance rate. We CRB check all professionals and keep records of insurance, HMRC registration and rights to work in the UK.

Standardization of pricing: Our accessible & transparent pricing is broadly £1 per minute for each service, with discounts for multi-service bookings, groups and pre-paid packages (Fast Beauty Club).

Flexibility & more money for Professionals: Qualified professionals self-manage with their own apps. For example, they set their own availability, accept jobs with a swipe, receive location details, review earnings and receive digital tips.

Substantial accomplishments to date

blow LTD, launched in November 2013 has 2 beauty bar ‘hubs’: Covent Garden, Canary Wharf, an e-commerce platform with 70+ premium brands & an own label styling range. Launched a 2 sided beauty services marketplace for consumers and professionals in Sept 2015 – iOS, Android, web & admin backend.

-70,000+ fast beauty services delivered to date with a 90%+ customer satisfaction score & strong repeat rates.

-80,000+ monthly web visitors, 70,000+ database, 25,000+ social reach.

-20,000+ consumer app downloads, +20% month on month bookings growth in the first 6 months.

-3,000+ total services completed in February – 1 every 15 minutes on a 24 hr. clock.

-Featured in a range of publications e.g. Vogue, Tatler, Stylist, Grazia, Glamour, Guardian, FT, New York Times. Recently featured in the Apple App store.

-Number 1 google ranking for the term “beauty blog”.

-Overall revenue growth of 100% YOY (2015 vs 2014).*

-150+ qualified freelancers on the platform in London.

-An experienced and successful team who have raised over £5m to date from high profile investors & entrepreneurs including the former CEOs of Asos & Net-a-Porter amongst others.

*Unaudited management accounts

Monetisation strategy

The ‘marketplace’ model is centred on the consumer paying for beauty services. We take a 40% platform commission (the professional receives 60%), which mirrors store service margins of circa 40% (but without the property costs).

Our model is ‘hub and spoke’. The stores provide credibility, low cost customer acquisition & act as an operating ‘hub’ (profit centre vs a cost). The scalability comes from the ‘digital spokes’ which deliver services (and products) on demand to serve the rest of the city (without the fixed property costs). To be able to scale to new cities and new services, our focus has been to build the brand, marketplace technology and operations centred on quality control.

We are effectively building a high quality professional sales force (in each city we expand to) which delivers high quality services & recommend products which can then be bought online. We are currently building out London (now serving Zones 1, 2 & 3) and are planning for new city roll out later this year.

Use of proceeds

Our plan is to invest to deepen our position in London and create a scalable model and marketing ‘playbook’ to roll out to multiple cities from Q1 2017, behind a further, larger financing round.

We plan to invest in 4 areas:

a) Technology – delivery of our product roadmap which includes new services, new cities and dynamic pricing; building out the team & optimizing our conversion funnel.

b) Operations (supply) – fine tune and further systematize our recruiting, on boarding, quality control and customer services process.

c) Marketing ‘playbook’ (demand) – continue to test a range of organic and paid marketing channels to optimize cost per acquisition.

d) Talent – add senior management talent and build operations in line with volumes and planned roll out.

Separately, we are currently in early stage discussion with a range of major partners (retail, brand and service chains) to explore how we might scale faster.

**Please note that the board of Blow has approved an increase in the share option pool on the closing of this funding round. The additional options will represent approximately 6% of the post-funding equity, but has not been taken into account for the purposes of the valuation above. These options have not yet been allocated and will be allocated to incentivise employees/ advisors of the company as the board sees fit.