Boggle Confectionery

Idea

Introduction

We have been on a fabulous journey researching and developing new Mint sweets and introducing them to Spain.

In a world of Hi-tech developments, we feel that the traditional confectionery market cannot be overlooked as it can benefit from long-term repeat purchase sales, demonstrated by the fact that just the top 10 confectionery companies have a collective global net sales turnover exceeding $85.5 Billion per annum. We estimate sales of these types of sweets (Mint Imperials) in the UK alone are between £22 and £27 Million per year.

Boggle Mints are manufactured in the UK to a 100% natural recipe. Gluten free, suitable for vegetarians and we feel they are one of the few mint sweets containing real natural mint extract. As they have a resistance to heat deterioration, we have first introduced Boggle Mints in Spain, where heat resistance is proving a unique selling point. We have other product developments planned and we hope you can join us on the rest of the journey.

Intended impact

Boggle Mints are currently sold in retailers in the town of Alicante, Spain and achieving sales of around 3,000 bags per month. With promotional support, publicity and PR, we are confident in expanding first within Spain beginning with Madrid (the largest Community in Spain). We expect that this should act as an excellent springboard to national expansion, and then into new global markets.

Boggles are already sold in Spain alongside brands such as Orbit, Mentos, Halls, Fisherman’s Friend and Tic-Tacs. All brands which are examples of the possible long term repeat sales volumes of these types of sweets. We feel the need to expand in order to satisfy expected demand, plus we have product development plans including fruit flavours and new variants such as natural sugar-free (or reduced sugar) Boggle Mints.

"Sugar free Confectionery only accounts for 5% of the UK sweets market. In Spain it is a high as 60%".

We believe that these developments, together with the unique selling point of Boggle Mints (heat resistance) will open new global opportunities, including the UK but especially in other hot climate countries worldwide.
Logistics are in place for expansion in 2016. Our aim is that the 'Boggle' will become known as a ‘type’ of sweet in Spain, like the 'Mint Imperial' is a ‘type’ of sweet in the UK. Initially we aim for expansion to start with a focus in Madrid, a community with a population of over 6 Million people. We are already in discussions with a number of large Spanish Distributors expressing interest.

For the past 3 months we have been working with one of the world’s largest product branding and launch agencies, Grey Group. Together with Grey we are using this opportunity to re-brand the product based on their research, and satisfy the initial larger orders.

Substantial accomplishments to date

So far we have self-funded:
- Spanish heat trials of UK Mint Imperials (including 2 x hot summers).
- Heat resistant Boggle Mints recipe and production development.
- Product launch plus 1 year of packaging trials.
- Packaging re-designs and fresh trials.
- New zip closure bags launched 2015.
- Sales outlets established in Alicante town, Spain.
- Current sales approx 3,000 bags per month.
- 1,440 bag trial order delivered to Madrid (Oct 2015).

Monetisation strategy

We only have a small office and most other outgoings are directly related to sales volumes. Our manufacturer produces on our demand and to deal with the packaging and distribution of large orders, we have organised an out-sourced UK packaging and distribution facility.

We, together with Grey Group, will concentrate on brand awareness and expanding the distribution in Europe. As a result of working with Grey, we feel that we know who to sell to and what product image those consumers will favour, particularly in Spain.

Our aim is for future product developments to include new flavours, variants of Boggle Mints, frozen yoghurt mint toppings and launching all products in worldwide markets where Boggles and Boggle type sweets do not yet exist.

REWARDS -

ALL BOGGLE INVESTORS (regardless of amount) will receive an Invitation to a traditional Paella fiesta (party) in Alicante upon reaching our first £1 million wholesale turnover.

- INVEST £500 to £1,000 and we’ll send you a box (12 bags) of Boggle Mints from Spain.

- £1,000 to £10,000 and receive 24 bags plus 4 jars of Boggle Mints, a Boggle T-shirt and Golf Cap, plus a HQ tour in Alicante plus a full Spanish dinner (or 3 course lunch) at a date of your choice, for up to two people (when you can make it over to Alicante).

- £10,000+ receive the same as £1,000+ (above) PLUS FLIGHTS & ACCOMMODATION (Alicante) for up to two people (up to 2 x nights).

Use of proceeds

Use of proceeds.
- Increase stock production.
- POS materials (in store displays).
- Advertising & Marketing.
- Working Capital.

Our first expansion target will be to expand sales from just the relatively small town of Alicante to the larger cities across Spain, Madrid, Barcelona, Valencia, Murcia etc.

Initial focus will be in the largest city, Madrid. We have recently sent a trial order of 1,440 bags to a large Spanish Distributor in Madrid but that quantity barely scratches the surface of the community population of over 6 million people and thousands of retail outlets. We aim for Boggles to start hitting the Madrid retailers in January 2016 and we plan to support those outlets with promotional materials, personal visits, attendance at fairs, sales goal based rewards for the retailers and the Distributors. At the same time we aim to seek new Madrid Distributors to maximise retail coverage. Once Boggles are sufficiently established in Madrid, we plan to do the same in Barcelona etc.