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Bonnenote

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Bonnenote is revolutionising the market of online tutoring.

280%
 - 
Funded 10 Mar 2018
£100,010 target
£280,708 from 63 investors
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Business overview

Location London, United Kingdom
Social media
Website www.bonnenote.fr
Sectors Content & Information Digital B2C
Company number 10060351
Incorporation date 14 Mar 2016
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Investment summary

Type Equity
Valuation (pre-money) £1.5M
Equity offered 15.76%
UK tax relief

EIS

  • Idea
  • Market
  • Team
  • Updates
  • Investors 63
  • Discussion
  • Documents

Idea

Introduction

Bonnenote is an online platform that offers students from the secondary to the post-graduate level (13-25 years old) the opportunity to use an intuitive and easy-to-use interface where they can access an experienced pool of writers to assist them with their academic writing assignments, in more than 70 subjects. Bonnenote’s writers each have a specific skill set so they can be assigned to students according to the student’s needs and particular field of interest, just like a private tutor, but without the potentially hefty fee.

Our students are able to find the writer best qualified to help them within a few minutes, whenever they want or wherever they happen to be.

All documents submitted by Bonnenote are carefully vetted by our anti-plagiarism software to ensure that they are original.

Intended impact

Bonnenote aims to revolutionize the online tutoring market by continuously developing innovative services and learning tools for students of all ages and from all parts of the world so that everyone, everywhere, can have access to a better education. We plan – and expect - to become the global leader in the industry by extending our operations to at least two new countries every year.

Substantial accomplishments to date

Monetisation strategy

Our company generates revenue by collecting a fee on the price our clients pay to their tutors. The price that is charged to the student is calculated by our software and does not vary once an order is submitted.

However, the commission we charge, which corresponds to the difference between what the client pays and what the writer gets, is variable and depends on the satisfaction rating given by the student. Writers see the range (minimum to maximum) of the remuneration they will be paid before accepting an order from a client. It is then up to them to provide a top quality assignment to get the highest remuneration possible.

The quoted price for an order depends on the following parameters:
1. The student’s academic level.
2. The deadline (from 3 hours to 2 months).
3. The number of pages involved.

*Based on unaudited management accounts.

Use of proceeds

We intend to use the money raised through Seedrs primarily to:
- Implement new services (such as one-to-one online video tutoring).
- Continue to develop our platform and to create an app.
- Expand our business internationally.
- Hire interns and employees (salaries).
- Carry out a well-targeted and effective digital and direct marketing campaign to strengthen brand awareness, boost customer loyalty and substantially increase our customer base over the long-term.

Furthermore, the company intends to repay an outstanding director's loan of £10,000 to the Founder, with the funds raised as in this investment round.

Another outstanding director's loan of £34,000 (no maturity, no interest) is to be repaid with a future financing round.

Market

Target market

Characteristics of target market

Our target customers consist mainly of students from the secondary to the Ph.D level (13-25 years old) who would like to perfect their skills in a given subject with the help of an experienced professional writer with proven expertise in their particular field. In general, they are private individuals who prefer to enhance their knowledge through practical means (specific examples of top quality material related to their subject) rather than just learning the theory. They may not be financially independent or have the resources necessary to pay for the services of a private tutor and appreciate having an alternative solution on hand.

Parents who are not able to help their children with their homework assignments (because they lack time, the qualifications, or simply don’t speak the language) also constitute a substantial part of our client base. They may find Bonnenote’s services of great value as it eases their task and contributes significantly to their children’s success in school.

Marketing strategy

We have identified two distinct deployment channels for our marketing campaign to maximize customer impact. We intend to allocate most of our marketing resources to digital marketing at first, and then the remaining funds to direct marketing, which will allow us to have individualized face-to-face interactions with our customers (students and parents).

Competition strategy

Our strategy is to expand at a rapid pace and mainly in countries with little or no direct competition at the local level.

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If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Bonnenote has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 7 December 2017 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,500,331

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Republic Europe.

Pitch type

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Learn more about pitch type on Republic Europe

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Republic Europe campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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