Bower runs a smartphone app where consumer brands reward their customers for recycling their packages.
Business overview
Location | Stockholm, Sweden |
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Social media | |
Website | getbower.com/ |
Sectors | SaaS/PaaS Digital Mixed B2B/B2C |
Company number | 559009-0378 |
Incorporation date | 27 Mar 2015 |
Investment summary
Business highlights
- Global customers such as Nestlé, Unilever & P&G
- Endorsed by Apple's CEO Tim Cook
- AI solution co-built with support from Google.org
- Top rated on App Store and Google Play in Finland, Sweden, Norway
Key features
Pitch
About the Campaign
Invest in Bower, a sorting & recycling app, on a mission to create a sustainable future. Our platform not only incentivizes recycling but also educates and guides consumers on how to sort their waste correctly.
Proven in the Nordics, we’ve helped recycle 100M+ packages, built a community of 680K+ users, and worked with 500+ brands like Nestlé, Unilever and P&G. Now on a mission to go global with an AI-powered solution, supported by Google.org and endorsed by Apple's CEO Tim Cook.
Business Model
Bower generates revenue through three proven streams:
1. Sorting & Recyclig SaaS
2. Consumer Rewards & In-app Targeting Campaigns
3. Advanced Consumer Insights
Brands pay a recurring license fee to unlock in-app services such as customized brand visibility and recycling instructions. They can subsequently activate their consumers through paid targeting campaigns and monetary rewards for recycling. Finally, they can opt to deep-dive into real-time market share data and consumption analysis.
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