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Brain Füd.

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Functional drinks that taste great and give you a lift. 100% natural with no added sugar or sweeteners.

110%
 - 
Funded 16 Dec 2019
£100,003 target
£110,307 from 208 investors
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Business overview

Location Stanmore, United Kingdom
Social media
Website www.brainfud.co.uk
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 09951244
Incorporation date 14 Jan 2016
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Investment summary

Type Equity
Valuation (pre-money) £1.6M
Equity offered 6.41%
Tax relief

EIS

Idea

Introduction

Philip founded Brain Füd after struggling for many years with chronic fatigue from Sickle Cell. Not able to find a natural enegry offering on the market, he decided to make one himself.

We now make great-tasting functional drinks that give you a lift! We use natural caffeine, B-vitamins and electrolytes, but don't use any added sugar or sweeteners.

In May 2019 we secured a trial listing in selected Sainsbury's stores nationwide, and are in conversation with other national retailers.

Intended impact

The UK energy drinks market is currently worth £2 billion, and globally the market is worth $55 billion.

The market leaders all currently contain lots of added sugar and artificial ingredients, and often don't taste great. There's a real opportunity for a great tasting natural energy drink that caters to health conscious millennials, and women who are currently underserved by the category.

Substantial accomplishments to date

Since launch in 2018, we've been selling our natural energy drinks in Universities and corporate offices, as well as on the online platforms Ocado and Amazon.

We've also recieved some great PR from national consumer and trade press!

Monetisation strategy

Our future go to market strategy is fourfold:

1. Healthy convenience chains such as Benugo/ Itsu/ Eat

2. Premium/Health Retail: Planet Organic, Wholefoods, M&S, Waitrose, Sainsburys

3. Food Service & Status positioning: Corporate Offices; Unis, Boutique Gyms/ Yoga

4. Direct to Consumer: Target key audiences using Amazon, FB, Insta, YouTube

Use of proceeds

Money raised will go towards funding the production of our sleek new cans! We know that these cans will take us to the next level, directly appealing to our target audience, and enabling us to bag more distribution.

If you have any more questions regarding our raise, please do get in touch.

The Füd. Team

Key Information

Outstanding Debt

The company has an outstanding loan of £12,599 granted to a director at an interest rate of 6% per annum, which is being repaid monthly using funds from the company. None of the funds raised will be used to repay this loan.

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If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Brain Füd. has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 31 October 2019 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,609,560

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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