Reconnecting parents with their children's learning. Improving engagement in early years and schools.
Business overview
Location | Blackburn, United Kingdom |
---|---|
Social media | |
Website | capture-education.co.uk |
Sectors | SaaS/PaaS Digital Mixed B2B/B2C |
Company number | 10923840 |
Incorporation date | 21 Aug 2017 |
Investment summary
Business highlights
- Over 1 million 'wow moments' shared
- Loyal customers with a 82% renewal rate in 2019
- 37% YoY Growth to end 2019
- Investment conditional upon Future Fund funding - see Key Info
Learn more about convertible loan campaigns.
Idea
Introduction
Our vision at Capture Education is to help educators and parents connect. Our software helps to foster engagement, improve understanding and increase satisfaction. At the same time it can reduce workload and costs for educators.
We calculated that an average nursery will save over 6.5hrs per week on paperwork when switching from paper to our digital solution. Not only is this a massive saving in both labour and costs for the setting, it improves the accuracy in reporting progress.
In addition parents can not only see the shared images instantly but also watch videos of their children's achievements whenever they want. Children learn in all their clubs and extra curricular activities as well. So Capture plans to allow these organisations to connect and help build a child’s learning journal, all from a single accessible app.
We enjoy renewals of over 82% in 2019 and have had over 1million observations shared. Our aim is to use this investment to continue our product evolution and grow our customer base.
Substantial accomplishments to date
2016 - Launched as a web service for nurseries
June 2016 - Pre-School Awards - Silver
October 2017 - Launched our mobile App
December 2017 - Education Investor Awards Finalist
September 2018 - Released Messaging feature for nurseries
November 2018 - Launched ability for nurseries to order photo books for parents
December 2018 - Education Investor Awards Finalist
March 2019 - Photo books for parents launched
June 2019 - Enabled payment requests and parents could pay direct from app.
April 2020 - Launched our Capture4Schools version to enable Primary schools to use our software to connect with parents.
Key Metrics
37% YoY Growth in active customers in 2019**
82% Annual Subscription renewal rate in 2019**
Over 1million observations created and shared
Over 19,000 parents accessing our system every month
Awards
* Practical Pre-School Awards - Silver 2016
* Education Investor Awards Finalist 2017
* Education Investor Awards Finalist 2018
* E-Assessment Awards Finalist 2019
** Data is based on our 2019 figures. Our 2020 data for active users has been impacted due to the closures of nurseries and childminder settings from March 2020 due to Covid-19. Because of the closures we have extended the subscription period for some customers. Since nurseries reopened in July we have seen the activity begin to return to numbers similar to 2019.
Monetisation strategy
Our software is offered on an annual subscription service to educators such as schools, nurseries and childminders. With a renewal rate of 82% in 2019 our focus is now on growing our market share.
Our monetiastion objectives are.
* Add new tiered revenue features and services
Drive the increase in sales of photo-books.
* Develop revenue from payments
In the UK there are approximately;
Approximately 40,000 Childminders in England alone.
20,000 Nurseries
20,000 Primary Schools
We estimate an annual potential market of over £40m per year in a TAM of £100m.
We are also looking at opportunities to expand our reach internationally. We are already used in Bahrain and Vietnam and are exploring the US, Australian and Canadian markets for future expansion.
Use of proceeds
The funding from the crowdfunding will primarily be used to increase our development capacity and to increase our customer growth rate through marketing activities and sales development.
An approximate breakdown of how funds will be spent is as follows
40% R&D Spend on new features and enhancement of existing functionality.
30% Marketing, social media, online advertising, blog content, trade shows, marketing tools including customer data analytics, marketing salary and contractor costs.
10% Sales Growth, customer acquisition and onboarding, sales recruitment, training and CRM system integration.
20% will be used as contingency to address any further disruption due to Covid-19.
Key Terms
Debt
The company has the following outstanding loans:
£100k CBIL loan loan at an interest rate of 4.09% per annum. The loan is on a 72 month term with 12 months interest and repayment free.
Future Fund
Seedrs is supporting companies who are intending to apply to the Government backed Future Fund. You can read more about the Future Fund here: https://www.seedrs.com/learn/blog/the-future-fu....
In order for a company to be eligible to seek matched funding from the Future Fund, this investment round must be on the convertible loan terms that have been prescribed by the Future Fund for this purpose. These terms differ to our normal ‘advanced subscription agreements’.
Given this product differs from most campaigns on Seedrs, we urge all investors, including regular Seedrs investors, to read the information below and ensure you understand the terms in full before making your investment.
1. Key terms
You will see a term sheet attached to this Campaign in the Documents section which sets out the key terms of the convertible loan and you can see the full document prescribed by the Future Fund here: https://www.british-business-bank.co.uk/ourpart....
A summary of the key terms is set out below, but should be read in conjunction with the term sheet:
Discount: 20%
Interest: 8% per annum, non-compounding. On conversion events, the company can choose to repay the interest or convert it to equity (generally without the discount). See the Term Sheet for more details.
Redemption Premium: An amount equal to 100% of the principal loan amount
Valuation Cap: £5,000,000
Qualifying Equity Financing. The convertible loan will automatically convert on an equity financing raising at least the total loan amount, at the lowest share price of equity financing less the Discount or, if lower, the Valuation Cap share price.
Maturity Date: 36 months from signing convertible loan agreement. The default position is on the maturity date is that the loan will convert to equity unless the investor majority elect to redeem. If redeemed, the company will repay the principal together with the Redemption Premium.
If converted, the conversion price will be at the most recent funding round share price less the Discount, provided that funding round happened after 20 April 2020 and was at least a quarter of the size of the convertible loan investment. If no such funding round has occurred, conversion will be at the share price of the last funding round prior to 20 April 2020 (no Discount). Or, if lower, at the Valuation Cap share price.
Other events of default or conversion: There are various other scenarios in which the convertible loan may convert or be repaid and investors should reference the term sheet:
Non Qualifying Funding Round: The convertible loan can convert on an equity financing round which does not meet the size criteria of a ‘Qualifying Equity Financing”, at the election of the majority of investors under the loan. Please see the term sheet for how this conversion is priced.
Exit: The convertible loan will automatically convert or be redeemed on an Exit, whichever would give investors the higher cash return. Please see the term sheet for how conversion is priced and payments on redemption in this scenario.
Events of Default: The convertible loan is to be repaid on the events of default, such as liquidation or winding up. See the term sheet for more details.
2. Government matched funding
The company intends to apply to the Future Fund for matched funding on the total eligible amount invested in this funding round. Subject to eligibility criteria and the Future Fund's approval, the Future Fund will “match” the funding raised via Seedrs or other eligible sources, subject to a minimum investment of £125,000 and a maximum investment of £5m. The Future Fund is to be allocated on a ‘first come, first served basis’ to eligible and approved businesses, so there is no guarantee that a company will receive the Future Fund matched funding.
This campaign is conditional upon receiving matched funding from the Future Fund. Seedrs will not complete the investment and transfer the funds raised until we have confirmation that the Future Fund matched funding application has been approved and that the Future Fund is ready to make the investment. If the application is denied, the campaign will be cancelled and funds will be returned to investors.
Because this campaign is conditional upon the matched funding, you will see that we have reflected the Future Fund investment as part of the round. It is distinguished in pink in the progress bar of the campaign. This is to give investors an indication of the potential total size of the funding round (and potential dilution on conversion), but to also distinguish it from regular investment through the Seedrs platform.
Seedrs does not charge any fees in relation to the Future Fund matched funding, application process or for acting as lead investor with respect to applications.
3. Conversion to equity
The convertible loan agreement prescribed by the Future Fund is equity focused and favours conversion of the loan to equity as the default position.
Redemption is only available in certain scenarios and is often subject to the vote of majority of the investors. Where a vote of investors is required, Seedrs will vote on behalf of any investors it represents as nominee.
There is a possibility that the convertible loan will convert in some scenarios without the consent of Seedrs (if we do not make up a majority of investors). It is also Seedrs’ position that this is primarily an instrument for investing in the equity of the fundraising business and our default position would be to vote in favour of converting the loans to shares in the company, unless there is a clear or compelling reason not to.
4. Risks
As always, investors should be aware of and accept the risks involved in investing in early stage and growth focused businesses: https://www.seedrs.com/pages/risk-warnings
In addition to the usual risk warnings included above, investors should be aware of and accept the following with respect to convertible loans:
The convertible loan agreement is intended as bridge funding to a future funding round, but there is no guarantee that a company will be able to secure further funding.
The Future Fund is to be allocated on a ‘first come, first served basis’ and there is no guarantee that a company will be successful in its application to receive the Future Fund matched funding.
There is a risk that the Company may not have sufficient funds to repay the loan on the maturity date, pay interest when it becomes due or pay the redemption premium included in the terms.
Convertible loans are unsecured obligations and in the event of a winding up or liquidation event will rank behind secured creditors of the Company.
5. Secondary market
Investors will not be able to sell their interest in the convertible loans on the Seedrs Secondary Market unless and until they have converted to shares in the company (and then only subject to eligibility and the terms and conditions of the Seedrs Secondary Market).
6. EIS Relief - past, current and future
As noted above, the convertible loan instrument is not compatible with EIS requirements, so no EIS applications will be made with respect to investments in the convertible loan.
The government has confirmed that investing in the convertible loan will not impact EIS relief previously claimed on investments in the fundraising company:
“The government has confirmed that such previous investments will not be affected where the convertible loan converts into shares. Where the convertible loan note redeems, we have been alerted that the government intends to make changes to the rules to clarify that this is compatible with such previous investments.”
However, investing in a convertible loan could impact your ability to claim EIS relief on future investments into the same company. The government has not clarified the position on this and has said it is a matter for HM Treasury and HMRC.
Seedrs is unable to provide tax advice. Tax treatment depends on individual circumstances and is subject to change.
Open an account to get access to the team members of Capture Education
Already have an account? Log in
To comply with financial regulations, we can only show full campaign details to registered users.
Only shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy shares