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Career Masterclass

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An e-learning platform enabling career growth through practical guidance from successful industry leaders

186%
 - 
Funded 24 May 2021
£200,026 target
£380,922 from 232 investors
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Business overview

Location London, United Kingdom
Social media
Website careermasterclass.com/
Sectors SaaS/PaaS Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 09847041
Incorporation date 28 Oct 2015
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Investment summary

Type Equity
Valuation (pre-money) £3.5M
Equity offered 9.62%
Tax relief

EIS

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Business highlights

  • Worked with NatWest, Barclays Bank, McDonald’s and Google
  • Expanding L&D market valued at £40bn UK, $82.5bn US
  • Revenue generating with a community of 11k members globally
  • Scalable business model with consumer & enterprise subscriptions
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Key features

  • Secondary Market
  • Nominee investment min. £28.51 +
  • Direct investment min. £20,000.00 +

Idea

Introduction

A booming self-development sector combined with accelerated uptake in e-learning during the pandemic leaves the path clear for a career development platform that brings together professionals, experts, curated content and a thriving community all in one place.

Career Masterclass’ mission is to become the one-stop career development platform working to level the playing field for professionals from under-represented or under-served groups by preparing them for the opportunities that exist today and the ones that will arise in the future.

With a burgeoning recognition amongst 57% of leaders that soft skills are more important than technical skills, Career Masterclass focuses on equipping professionals with a range of soft skills such as communication, negotiation, personal branding and leadership.

Our experience-based approach to learning leverages the lived experiences of seasoned professionals who have built successful careers and overcome challenges in the workplace.

Substantial accomplishments to date

We have grown organically over the years with the majority of sales driven by word of mouth, product demand and PR. Revenue has increased year on year and we can now lay claim to 11K members around the globe.

We successfully launched the MVP of our digital platform in December 2020 and are proud to have corporate clients such as Google, Natwest, HSBC, Barclays Bank and McDonald's.

Our female CEO & founder has a background in banking and has been listed on The Powerlist of Britain’s Most Influential People of African and African Caribbean Heritage for 3 years running. Her passion for giving back to others has propelled her vision to share the secrets of her career success through an inclusive platform, positioning Career Masterclass to capitalise on the e-learning boom.

In March 2021, we opened our first international office, in Lagos Nigeria, where we have a strong following and plan to start offering our enterprise proposition in Q2 of 2021.

The hugely successful STRETCH conference, held in Black History Month, is an annual event, attended by ever-increasing numbers (400 in 2019 and 1200 in 2020), providing an important supply of corporate and individual clients. The conference has generated significant revenue and we envisage offering these events in a hybrid format post-Covid (2019 physical and 2020 virtual).

Monetisation strategy

With the Learning and Development market currently worth over £40bn in the UK and $83bn in the US, there is huge potential for increased share. Career Masterclass is already generating revenue through our consumer and enterprise subscription model and its growth has been organic to date. Moving forward the drive to monetisation is:

Phase 1

- B2B - Platform subscriptions, accelerator programs, mentoring matching services and leadership training. (UK & Africa 2021, US 2022)

- B2C - Subscription UK and Africa 2021 & US 2022

- STRETCH conference 2022, we see this as the biggest one yet for revenue and lead generation.

Phase 2 Q2/3 2022

- B2B & B2C Recruitment, STRETCH conference held in the USA and Africa

- B2C Marketplace vetted professionals offering complementary career-related services such as CV reviews, career coaching and professional photography.

Use of proceeds

Funds raised will be used for platform development which will provide personalised content aligned to career moments that users experience. This iteration of the platform has been commissioned and is due mid-May.

The investment will also be used to increase the number of users on the platform and expand the breadth of experienced mentors and instructors available to the community.

Further funds will be used to reinforce the innovative and committed team that have made Career Masterclass successful to date, increase the quality and quantity of content, establish tech support for the new platform and expand the B2B sales pipeline.

Having enjoyed organic success so far, Career Masterclasses will also look to invest in significant marketing efforts to increase its brand reputation and users globally through influencer marketing, social media efforts, affiliate marketing, targeted advertising, PR, brand positioning and thought leadership.

Key information

The business has a £13,750 bounce back government loan from Natwest Bank which is interest free for the first 12 months and then will accrue 4.4% interest. Repayments of £244.03 will commence in June 2021.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,504,535

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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