Coacher

Idea

Introduction

Coacher is a web and mobile app that enables football coaches to develop better players and win more matches. With our innovative data capturing capabilities, powerful statistics and in depth practice planning, coaches can now take their coaching one step further.

I had the idea for Coacher when I stopped playing football and started coaching. An amateur football coach records a massive array of information each season, such as training data, match data, and regular admin data. This is generally done using pen, paper, and Excel, which is inefficient and difficult. We have developed a solution to this problem.

One thing I have learned from my experience is that it does not matter what league you are coaching, from amateur kids to professional football, we all want our team to win and amateur coaches also want to use technology to improve team and player performance.

Intended impact

Coacher is changing and improving the way amateur coaches work. They can now say goodbye to paper, pens and Excel spreadsheets, and use an integrated solution that combines everything they need from training to the match day.

Coacher’s impact on Football Coaches:

1) More Efficient Team Management - Coacher simplifies all the admin work behind coaching from keeping track of matches and training attendance to keeping up to date player profiles.

2) Training Sessions Made Easy - Coaches will no longer have to spend hours and hours every week, printing or even hand drawing their training sessions! Thanks to Coacher they could now do it by simply dragging and dropping exercises, or choose from a selection of carefully curated training sessions from our database.

3) Effortless input of information - We have developed Coacher iPad app which is the easiest and fastest way to register what is happening during matches (fouls, shots, cards, substitutions, offsides, ball recovery – the list goes on!) by selecting player, action and the location on the pitch.

4) Meaningful statistics - By giving coaches a better understanding of their players’ performance as well as their team as a whole they will ultimately win more matches, which is what every coach cares about. Coacher converts the data from training sessions and matches into meaningful statistics that gives our coaches the competitive advantage.

Coacher’s impact on Football Clubs:

1) Clubs who purchase our Club subscription plan are able to provide every coach they employ with their own Coacher account. This means that all valuable team and player data as well as the notes and insight of the coach will stay with the club, regardless if the coach leaves.

2) Our club subscription plan also improves communication between coaches of different age groups. When a player moves from the U12's to the U14's for example, all past performance and training data is available to the new coach, which facilitates player development from one coach to the other.

Substantial accomplishments to date

We have officially launched the Coacher beta iPad app earlier this month after having spent over one month in closed beta working with over 50 football coaches.

● Developed and launched Coacher native v.1 iPad app

● The web version is under development which would allow coaches to use Coacher from any computer screen

● We have built a large online football coaching community from the ground up, one of our coaching blogs had over 200,000 unique visitors in the past three months with £0 spent on marketing

● We have two Facebook coaching pages with 30,000 likes combined and we own 4 Facebook groups with over 16,000 members combined and we are also registered in over 250 Facebook football coaching groups that we use to generate engagement

● Over 10,000 football coaches have showed interest and have signed up to trial Coacher and are now being invited on a batch by batch basis the first ones to trial our app.

● Pre-product, we raised investment from Dotforge and from Faber Ventures

● Graduated from the Dotforge accelerator programme based in Sheffield, UK

Monetisation strategy

Coacher’s business model is software as a service (SaaS) with a simple monthly subscription.

● Football Coaches - £13 p/m
● Football Clubs - From £100 p/m

As we grow our platform we intend to introduce additional premium features that would generate additional revenue such as:

● Video analyses
● Tactical board
● Skills Rating
● Wearable technology integration

With the growing number of coaches the number of registered players will also increase and this opens up several potential revenue streams such as:

● Player gamification to improve their skills
● Targeted advertising of sports equipment
● Parents/fans live push notifications

Use of proceeds

We plan to use the proceeds to support the launch and further development of Coacher in preparation to raise a larger seed round investment early next year.

● Key People - We plan to expand our team. We will be hiring 2 mobile developers.

● Further develop the technology - We will accelerate the further development of the web version and the iPad app and intend to start developing the Android app in early 2015.

● User growth and Marketing - We will focus on increasing our coaching user base and start further developing strategic partnerships.

If you are a Football Coach and invest in the campaign, besides becoming a Coacher shareholder you will have access to exclusive Coacher rewards on individual coach subscription:

Investment equal to or over £100 - lifetime 10% discount
Investment equal to or over £250 - lifetime 20% discount
Investment equal to or over £500 - lifetime 30% discount
Investment equal to or over £1000 - lifetime 50% discount