We're on a mission to go mainstream and global by redefining the standards for plant-based ice cream
Business overview
Location | London, United Kingdom |
---|---|
Social media | |
Website | www.coconutsorganic.com |
Sectors | Food & Beverage Non-Digital Mixed B2B/B2C |
Company number | 08930892 |
Incorporation date | 10 Mar 2014 |
Investment summary
Business highlights
- Mainstream appeal: 1 in 4 UK households avoid dairy
- Global potential: health and sustainability are mega-trends
- Available in M&S, Ocado, and direct via our online shop
- Amazing new products ready to hit the market in 2021
Idea
Introduction
Coconuts Organic was founded in 2015 by Cecily Mills, a BBC Dragon’s Den winner and former senior manager for two major chains in the UK retail industry.
In less than 5 years since launch and with a staff of only 3, we have won 7 Great Taste Awards, been listed in 3 major UK supermarkets and became the fastest growing Wellness Ice Cream brand in the UK according to Nielsen, as of May 2020.
Coconuts Organic is one of only 2 mainstream organic plant-based ice cream brands in the UK. Our high quality organic ingredients create the creamiest ice cream totally free from dairy. Our products are positioned to tap into the fast-growing global mega-trends of healthier eating and sustainable food.
2021 will see us rebranding our range, taking the name of our founder Cecily, and emphasising our Cornish provenance on the front of pack.
Substantial accomplishments to date
1. As of May 2020, Coconuts Organic was the fastest growing wellness ice cream brand in the UK
2. Our expertise and proprietary recipes deliver the creamiest plant-based ice cream on the market
3. Our products have been proven on the shelves of 3 major UK supermarkets
4. Coconuts Organic is positioned at the core of one of the most attractive growth stories in the food industry today: the global plant-based and organic food mega trend
5. We have developed exciting new product innovations coming to market in the next 6 months including new formats, snacking sizes, flavours and ground-breaking sustainable packaging that will accelerate our growth
6. Beautiful new pack designs will improve brand standout and mainstream appeal, communicating our Cornish provenance and taste credentials
7. Our outsourced manufacturing model means we have low operating risk and low capital expenditure requirements as we grow
8. To date we have closed 3 seed investment rounds at higher valuations each time
9. Strong investment activity in the wellness ice cream segment validates our market proposition
10. Our founder-led team has a winning combination of vision, experience and execution skills to deliver our ambitious growth plan
Monetisation strategy
We sell most of our ice cream via UK supermarkets, including online retailer Ocado. We will be looking to expand into new meal occasions in 2021 too, and our new products target in-home and on-the-go snacking.
International sales are currently a small part of our business but an area with huge potential for growth. We have a clear plan for penetrating Asia Pacific markets, especially China, Singapore and South Korea, where the population growth and disposable income combine with a strong demand for British provenance brands
We have recently launched our own e-commerce (D2C) platform and intend to grow this platform significantly over the coming year.
Our growth will be supported by:
- outstanding NPD. We have 4 new ranges lined up to launch next year, each one bringing something entirely new to the category
- integrated marketing programme that drives consumer demand across all channels & builds consumer advocates
Use of proceeds
We've spent the last few years proving our concept. We have an incredible product that we can deliver at a mainstream price tag, and the market trends are all in our favour.
Proceeds from this raise will be used to:
- grow our sales and marketing team
- grow our eCommerce channel
- invest in marketing activity that will create consumer demand for our products
- scaling our operations
The time is now to take Cecily's ice cream mainstream.
Investor Perks
£0+
- 10% off the website for 2 months
£250+
- 15% off the website for 2 months
- Cecily's branded tote bag
£1000+
- 20% off the website for 4 months
- Cecily's branded tote bag
- Free birthday tub!
- Ice Cream lover's beanie hat
£5000+
- 20% off the website for 6 months
- Cecily's branded tote bag
- Free birthday tub!
- Ice Cream lover's beanie hat
- Limited edition personalised ice - cream tubs - choose your flavour and whatever name you want on the label!
£10,000+
- 20% off the website for 6 months
- Cecily's branded tote bag
- Free birthday tub!
- Ice Cream lover's beanie hat
- Limited edition personalised ice cream tubs - choose your flavour and whatever name you want on the label!
- Cecily's branded Yeti Cooler worth £250 plus 6 tubs of ice cream
- Taster club! You will be invited to contribute to new flavour ideas, and be the first to taste them and agree which ones go into production!
£50,000
- 20% off the website for a year
- Cecily's branded tote bag
- Free birthday tub!
- Ice Cream lover's beanie hat
- Limited edition personalised ice cream tubs - choose your flavour and whatever name you want on the label!
- Cecily's branded Yeti Cooler worth £250 plus 6 tubs of ice cream
- Taster club! You will be invited to contribute to new flavour ideas, and be the first to taste them and agree which ones go into production!
- Bi-annual updates with Cecily, either in person or via zoom
Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.
Key Information
Convertible loan
The company has the following outstanding convertible loans, which may convert to equity after this round.
£100,000 term loan from Folis Investments convertible at the option of the lender, with the following key terms:
- Interest rate: 3% per annum.
- Conversion trigger(s): At any time during the loan, some or part of the loan, at the option of the lender
- Conversion price: £1.428571428571429 per share, up to a maximum of 70,000 shares
- Share class: Ordinary shares
- Repayment date: 25th October 2023
Loans
The company has the following outstanding loans:
- £42,772 loan from an individual at an interest rate of 7.81% per annum. The loan is due to be repaid by 29 January 2022.
- £8,000 shareholder loan at an interest rate of 1% per annum. The loan is to be repaid by October 2024 with no monthly payments.
The funds raised from this investment round will not be used to repay these loans.
Open an account to get access to the team members of Coconuts Organic
Already have an account? Log in
To comply with financial regulations, we can only show full campaign details to registered users.
Only shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy sharesOnly shareholders can access this page
If you successfully purchase a share lot of this business, you will be granted access.
Buy shares