Collider 2016

About

INTRODUCTION

Collider is an accelerator, fuelling the next generation of marketing and advertising tech startups. Founded in 2013, Collider has delivered 4 accelerator programmes investing £3.6m into 34 startups. They have been nurtured through our existing network of industry sector investors who assist our companies at the highest level and been given the opportunity to connect with some of the world’s leading brands and agencies fastracking their growth.

We are now giving you the opportunity to invest in our next portfolio of startups who will join the Collider Accelerator Academy each Autumn. We will facilitate deep engagement with giant global corporates such as Financial Times, Unilever and The National Lottery, fast-tracking their access to the newest innovative technologies and so helping the startups go to market and scale up. This will provide you with a unique opportunity to invest in a portfolio of remarkably well supported madtech startups over the long term with a view to maximise returns.
You will also be investing in a growing sector where the UK leads the way in Europe.

THE OPPORTUNITY

THE OPPORTUNITY

• Invest under SEIS* in a Portfolio of up to 10 hand-picked, early stage Marketing & Advertising Startups.

• Become part of an exclusive network of extraordinary, successful investors who become your peers.

• Opportunity to add value to the portfolio of startup businesses.

• Early access to globally sourced investment opportunities.

• Invest in a fast growth sector early, with potential for maximising returns.

• Taking the hard work out of investing by backing a portfolio of startups.

• Access to follow on investment opportunities and the chance to improve personal returns.

*Read all about the tax benefits that you may be eligible for on the Seedrs blog: http://learn.seedrs.com/guides/uk-tax-relief/
(Tax treatment depends on the individual circumstances of each client and may be subject to change in future.)

WHAT SETS US APART FROM OTHER PROGRAMMES

1. Collider’s model of working alongside brands & agencies is unique and has been developed and refined for over 4 years. We encourage deep engagement between global brands and startups, aiming to fast track product market fit and commercial success.

2. Collider is backed by a network of industry specific investors who understand the sector and what it takes to build a valuable business. They are encouraged to take a hands-on approach from the beginning, by providing ongoing advising sessions and connections.

3. True long term support and startup engagement (even after they graduate), introducing the startups to new Collider brand & agency partners and ad-hoc brands as well as investors.

4. Collider provides over 120 hours of one-on-one coaching. Each startup has a dedicated coach that covers everything a startup needs to know to get ahead.

5. Our Demo Day is run as a Commercial launch, where hundreds of individuals from potential clients join to watch the startups’ fantastic presentations.

PORTFOLIO PERFORMANCE

Our startups benefit from support of some of the UK’s most successful advertising and tech entrepreneurs who continue to support Collider’s portfolio through both support and follow on investment.

Examples include:

Pixoneye – Raised 2 rounds one of 400k and a round of £2.4m round at £6.8m post money valuation from existing and new investors.

Seenit turn your employees into a camera crew via their mobile phones. They recently raised £600K investment and reached £1+m in revenues.

Miappi pulls brands’ social networks together in one place to give their audience a single, handsome view of what they are saying across multiple channels. Miappi has raised follow-on funding from Downing Ventures and a number of Collider investors.

LivingLens makes any video searchable. Currently working with Unilever. They have raised £1M Series A from Angel Investors.

Note: some figures refer to the past, and past performance is not a reliable indicator of future results.

MARKET OPPORTUNITY

London leads the EU in the amount of available capital. The ecosystem is ripe for startups to scale and eventually exit. As FinTech leads the way, we believe MadTech is becoming a prominent sector and one we believe investors should be focusing on.

Large demand for digital advertising will usher in another strong year of advertising growth in the UK, pushing total investment to £16.99bi ($25.97bi) for an increase of 5.9% in 2016 reaching £20.25bi ($30.96bi) in 2020.

Digital ad spending will represent almost half of UK media ad investment in 2016 reaching more than 60% in 2020. Mobile will be the biggest propellant, powering most other growth trends, while programmatic buying gains a firmer foothold among methods for placing digital ads.

There’s also a lot of money to be spent. According to Results International report - Q2 2016 has seen an unprecedented level of mega-M&A; four companies valued at a $1bn+ were acquired in the MarTech space, with PE investing heavily.

Fundraising is still continuing at a strong rate, with the companies offering a ‘differentiated’ proposition attracting significant investment. This quarter also saw a flurry of later stage rounds; Series E’s & F’s and growth equity raised by the likes of Outbrain, Spredfast and BigCommerce.

Results International also points that looking to Q3 and beyond; while Brexit has created an uncertain environment for UK, and to a certain extent EU companies, we are confident that the fundamental drivers of consolidation and investment within AdTech and MarTech will continue to drive strong levels of M&A and funding activity.

Madtech had significant exits and has also attracted big investment in 2015 & 2016.
Magic Pony Acquired for $150m
Olapic Acquired for $130m
Unruly Acquired for $176m
StickyAds Acquired for $100m
Blippar raised $54 million Series D

WHAT DOES COLLIDER INVEST IN?

We invest in early-stage MadTech tech startups. You can find the startups from our previous cohorts here: http://collider.io/the-team/.

We invest specifically in technology startups that are building disruptive platforms, products and services that enable brands to better find, understand, engage and sell to their consumers.

We look for startups with a top-notch team and great ideas who we believe have the potential to create game changing companies in the Madtech sector.

Programme minimum requirements

Investment Decision Making Process

We run a structured, defined and strict Selection Process to assure the best Startups are chosen. Gold Investors can participate in the final selection Committee

HOW DOES COLLIDER ACCELERATE STARTUPS?

A Uniquely structured acceleration programme

Collider has a proven working acceleration model which has been refined for over 4 years

We connect our game changing startups face to face with the UK executives from the following global brands. They give first hand feedback to the startup on how best to find perfect product market fit. Many of these companies have gone onto become our startups’ first customers.

WHO'S DELIVERING THE MAGIC?

Our Partners are the key figures here, alongside investors who choose to roll up their sleeves and get involved. The Partners, who act as coaches, founded Collider four years ago and all have experience of building and selling companies:

• Rose Lewis is ex- VC having worked at 3i which explains why she is good at helping startups fundraise and ex Ziff Davis, which partly explains her hustle mentality.
• Andy Tait is a tech entrepreneur, having joined Superscape and helped it grow from seed funding to IPO. Understands current marketing tech trends, particularly mobile, VR.
• Frank Kelcz is an international media executive and investor. Currently a Venture Partner at DN Capital, he previously led Media-Technology investments at SEB Venture Capital and established Pitango Venture Capital’s presence in Europe.

Collider also has amazing Advisors who bring their extensive experience to the table.

The rest of the team have blue-chip backgrounds but have been lured in by the excitement of working with startups. They bring the organisational skills and discipline to keep things running smoothly.

WHO AM I INVESTING ALONGSIDE?

We’re focused on MadTech so we mainly work with investors from marketing and advertising backgrounds. Investors who are prepared to roll their sleeves up and help our startups with their experience and network. Our investors tend to have held senior roles at global brands, or have built and sold their own agencies. By investing in the Class of 2017, you have the opportunity to learn, teach, and build personal and professional relationships and with some of the most interesting and intelligent people in MadTech.

Previous investors include:

• Unilever Ventures – Corporate venturing arm of Unilever.

• Richard Fearn – Ex ad-man, now angel investor, interested in early stage technology start-ups. Founder and director of The Friday Club.

• Gabbi Cahane – An Investor and advisor to Brandid, 3 Beards, co-founder branding agency And Meanwhile, and Chairman of Multiple.

• Rod Banner – He is leading the charge for MadTech in the UK - he founded the tech marketing group, Banner Corp in 1984 and sold it to WPP, making him a MadTech lifer.

• Mat Morrison - Most recently the Executive Planning Director at Content Inc. and previously the Social Media Strategy Director at StarComm with a long history in social media.

We’d love it if you have knowledge of the industry but, of course, it’s not essential. Startups need help running their businesses as well, so expertise in any of these areas is beneficial.

Collider Investors have held senior roles in the below companies:

THE DEAL

By investing in this campaign, you are investing for the equity of each of the startups that will make up the Collider Class of 2017.

The investments will be made as follows:

Round 1 – up to 10 startups will each receive £50k, less fees (as set out below) for 7% equity to investors (Dec 2016). The Company will also issue 1% in equity to Collider management.
Round 2 – Up to 5 of the startups will each receive a further investment of £70k, less fees (as set out below) for a further 7% in equity to investors (March/April 2017). These companies will also issue a further 1% equity to Collider management.*

*See “Nitty gritty of the deal” to understand how the deal works.

Nitty gritty of the deal

Each of up to 10 startups selected to participate in the first part of the programme receives a total investment of £50k and shall issue 7% in equity to the investors. Each startup will also issue 1% in equity to Collider and will pay Collider a fee of £17,500 plus VAT to take part in the four-month programme. Each startup will pay Seedrs a fee of £2,500, in lieu of Seedrs' regular commission on the campaign.

Up to five of the startups in the cohort will be selected for a 2nd round of investment. These companies will receive a further investment of £70k and shall issue a further 7% in equity to the investors. Each startup will also issue a further 1% in equity to Collider and will pay Collider a fee of £18,500 plus VAT for a further 8 months of support from Collider. A fee of £1,500 will be paid to Seedrs on the second round funding.

We love having active investors who can directly add value to the startups. And our investors love it too. Below is our proven framework for engaging with startups from an investment point of view, and how you’ll be able to get involved with the Collider Class of 2017.

• £5K – Welcome to the Collider Community. You’ll get an invitation to the Collider Launch Party, Demo Day, and monthly mail updates.

• £25K – Take a front seat on the innovation train. You’ll get an observatory seat at Selection Day, and exclusive networking events with the other Collider investors in addition to everything in bronze.

• £50K+ The big one – you’re in as a lead investor. You will be part of the committee that pick the startups with a vote on selection day. You’ll get special invites to Founders Dinner, coordinated one-on-one mentoring with the startups, exclusive Investor events, free pass to the Collider Startup Academy sessions in addition to everything silver.