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Devon Rum Company

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Devon Rum Company is on a bold mission to become the leading producer of premium artisan rums in the UK.

124%
 - 
Funded 17 Jun 2025
£100,001 target
£133,204 from 198 investors
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Business overview

Location Salcombe, United Kingdom
Social media
Website devonrumcompany.com
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 13939153
Incorporation date 24 Feb 2022
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Investment summary

Type Equity
Valuation (pre-money) £3.6M
Equity offered 3.33%
Tax relief

EIS

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Business highlights

  • 30% average YOY growth in the last 3 years.*
  • Stocked in 800+ shops & bars across the UK.
  • 25+ Gold Awards since 2020.
  • Carbon Neutral and 100% Plastic Free Business.
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Key features

  • Secondary Market
  • Nominee investment min. £21.60 +
  • Direct investment min. £25,000.00 +

Pitch

About the Campaign

We create exceptional artisan rums; inspired by the coast, adventure & the Devon way of life.

We've built an incredible brand, becoming one of the leading craft spirit producers in the South West, whilst also establishing a Blending House, bar & store in Salcombe as a go-to venue for cocktails & entertainment.

Market Opportunity

With the UK now ranking as the third largest global rum market, valued at £1.17 Billion, we believe we're ideally placed to take advantage of this market growth.

We are currently stocked in 800+ shops & bars across the UK, and our plan is to increase revenues from existing B2B & D2C sectors, plus expand in new markets.

Traction & Key Accomplishments

Launched in 2020, we've become one of the leading craft spirit producers in the South West in just 5 years.

In 2024 we generated revenues of £778k and have achieved an average YOY growth of 30% for the last 3 years.*

Products are listed with leading wholesalers in the South West & wider UK, plus available in over 800 shops & bars.

Exclusive partnership with Exeter Chiefs RFC – featuring commemorative bottles & house pour status.

Very popular Blending House, visitor centre, cocktail bar & retail store.

40,000+ engaged digital followers & strong direct-to-consumer sales.

Certified Carbon Neutral by way of offsetting, and 100% Plastic Free Business.

*Past performance is not an indication of future performance. Based on unaudited management accounts.

Use of Funds

We are raising funds to accelerate growth in all areas, launch new products, develop export markets & strengthen our financial position.

Funds will be used for new hires in sales, events & strategic roles, to grow existing sales channels. Launch ‘RTD’ products & investigate new spirit categories.

Investor Perks

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Group Structure

The company is made up of 3 entities:

1. Devon Liquor Company Ltd.
2. Devon Rum Company Ltd.
3. Devon Tequila Company Ltd.

Devon Liquor Company Ltd is the TopCo and the company in which investors will be receiving shares. The other two subsidiaries are wholly owned by Devon Liquor Company Ltd.

Outstanding Debt


The company has the following outstanding loans:

1. An HSBC bounce back loan with £9,556 remaining, with 2.5% interest. This is repaid in monthly instalments of £745.38, with the final repayment due in May 2026.

2. An overdraft of £29,000 from HSBC, with 10% interest. This is a revolving annual credit facility.

3. A Funding Circle (Growth Guarantee Scheme) loan with £90,703 remaining, with 16.8% interest. This is repaid in monthly instalments of £2,324.15, with the final repayment due in October 2030.

4. A rolling 6 months re-financing loan of €168,058 from Scramble up with 24% interest. This is repaid in monthly instalments of £4,012.82, with the final repayment currently due in September 2025.

5. An Iwoca flexi-loan with £56,789 remaining with 4.65% interest per month. This is repaid in monthly instalments of £6,122 with the final repayment due in March 2026.

Funds raised in this round will not be used to repay these debts.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Devon Rum Company has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 15 April 2025 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,600,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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