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DMALINK

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DMALINK is an electronic trading venue for institutional FX and crypto traders globally.

125%
 - 
Funded 5 Sep 2023
£425,010 target
£537,808 from 246 investors
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Business overview

Location London, United Kingdom
Social media
Website www.dmalink.com
Sectors Finance & Payments Digital B2B
Company number 09360817
Incorporation date 18 Dec 2014
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Investment summary

Type Equity
Valuation (pre-money) £17.3M
Equity offered 3.00%
Tax relief

EIS

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Business highlights

  • We service banks including Nomura, Credit Agricole and Danske
  • We have created in-house IP for crypto and fx.
  • Management has decades of banking background.
  • Working with a Tier 1 European Bank
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Key features

  • Secondary Market
  • Nominee investment min. £24.02 +
  • Direct investment min. £10,000.00 +

Idea

Introduction

Our technology creates an open, transparent and accessible currency market for banks, funds and corporations. We offer clients the ability to transact quickly, cheaply and efficiently. From Chinese Renminbi, over Mexican Peso to South African Rand.

We have been experiencing continuous growth since the release of our new techstack in Q4 '22 with monthly figures exceeding the $8billion mark.

Now, our innovative credit, risk, and settlement ecosystem, DeFinity, aims to solve some of the largest problems in the crypto space by intermediating credit through an investment-grade European bank.

We've been working with a Tier 1 European Bank to bring an innovative digital asset solution with the aim of unlocking vast amounts of capital and liquidity into the digital asset space.

The management team comes from a banking background from Lloyds, Barclays and Royal Bank of Scotland.

We've had a number of incredible partnerships come to fruition including Nomura Bank and Credit Agricole. To read about these and more please visit:
https://www.dmalink.com/media

Below: Manu Choudhary and Blackrock on a panel regarding digital assets

Substantial accomplishments to date

2016 – Seed Investment of $230,000

2017 – First Data center go-live in New York

2018 – Full-time round-the-clock operations team of six

2018 – IP share deal with leading European AI firm to scale the platform

2019 - £2.4 million+ revenue since inception, achieved across 300,000+ client orders

2019/20/21/22 – Key sponsor of TradeTech FX USA (Miami) trade show attended by 500+ industry leaders from around the globe

2019 – Appointment of Lloyds FX industry veteran Manu Choudhary as CEO

2020 – Second data center go-live in London

2020 – Future Fund fundraise of £400,000 (now shareholder)

2020 – Appointment of additional London sales team

2020 – Reduction of vendor cost of up to 60% through onboarding of Tier 1 Clearing Bank

2020 – Launch of industry-leading functionality allowing our clients to demonstrate compliance with the regulator, thus potentially avoiding future fines.

2022/2023: Build-up to launch crypto trading platform. The GUI is live now. The full platform is targeting for launch in September 2023.

2023 - Secured exclusive partnership with Como Digital to provide payment rails services to our corporate clients and to service Como corporate clients with FX services.

2023 - Application submitted for FCA derivatives regulatory license to trade Non-Deliverable Forwards and Options.

2023 - Targeting submission of Jersey VASP license application in August 2023

Below: Roundtable discussion at TradeTech

Monetisation strategy

Two revenue streams:

1. Fee per transaction for fx and crypto trading.

2. Subscription-based real-time API market data service

No monthly terminal or integration fees, making it easy for clients to start trading. Unlike other institutional ECNs, DMALINK does not charge any fees to market makers/price providers. Only clients pay a per-transaction fee. This creates favorable trading conditions for clients.

FX fee schedule: www.dmalink.com/fees

Fee schedule for upcoming crypto product:

Use of proceeds

• 60% on salaries for existing and new team members allowing global growth

• 20% on marketing and sales efforts

• 20% technology expansion

Breakdown

12 months target:

• Launch of crypto trading platform in Q3/Q4 2023.

• Hire sales talent to grow revenue – Tokyo and Miami office opening planned for Q4 23/Q1 24.

• R&D (intellectual property) deep learning/artificial intelligence project - ongoing

Medium-term targets:

• Expand the product offering to include swaps and non-deliverable forwards

• Fully develop our in-house technology stack

Key Information

Debt

The company has the following outstanding loans:

- £40,000 loan from Natwest at an interest rate of 3% per annum. The loan is to be repaid on 01/01/2024.
- £20,000 loan from an Barclays at an interest rate of 3% per annum. The loan is to be repaid on 01/01/2024.

The funds raised from this investment round will not be used to repay these loans.

Share Classes

The company currently has two classes of shares, A Ordinary and B Ordinary. The shares rank equally, however, B Ordinary shares do not carry voting rights.

Investors in this round, including Seedrs investors, will receive A Ordinary shares.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for DMALINK has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 18 August 2023 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £17,303,239

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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