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Doerz

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Things that locals do. Platform and community building the bridge between travellers and locals.

125%
 - 
Funded 23 Apr 2019
€100,001 target
€127,448 from 143 investors
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Business overview

Location Turku, Finland
Social media
Website www.doerz.com
Sectors Travel, Leisure & Sport Digital Mixed B2B/B2C
Company number 2757165-5
Incorporation date 26 Apr 2016
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Investment summary

Type Equity
Valuation (pre-money) €2.4M
Equity offered 4.96%
Tax relief N/A
  • Idea
  • Team
  • Updates
  • Investors 143
  • Discussion
  • Documents

Idea

Introduction

We believe that no one wants to be a tourist anymore.

These days, people are looking to find deeper cultural learning while travelling. We see rising amount of people wanting to meet the locals who can show them how to live like a local.

The market is moving towards a sharing economy with greater focus on sustainable travel and tailored personal content. People want to book their experiences last minute.

We’ve built a community and platform for travellers and groups to find locals who are willing to meet new people to share their cities and hobbies with - to do what the locals do.

This new way of travelling has been around for a while already but now it is starting to become big business. Even more established traditional companies - such as airlines and hotel chains - are looking to cooperate with us.

We have built our team for this. Our founder has worked in the tourism industry since the late 90's. Our tech lead has been successfully building viral based technology for over 15 years and our go-to-market person has had experience opening markets in Asia.

Intended impact

We feel the way we travel is changing globally. From our understanding, it seems travellers are looking to live like a local, have authentic experiences and meet new people. The view across young travellers is that they would rather consume memorable experiences than physical goods.

Sustainability is viewed to come more naturally to the younger generation who prefer to use responsible companies. We feel strong that people are overall more aware of their impact when travelling and thus want to have their money stay with the local community. With Doerz that is exactly what happens and we are even able to give tools to locals which enable them to participate in the travel business. To our knowledge, this is an option that was not previously available to travellers and local communities.

We aim to provide a sustainable way of travelling. We want to have people experiencing deeper cultural learning while travelling. We believe that when you've met a local and spent time with him/her, you are less likely to exploit the surroundings and the culture - you know what the local life is all about.

Substantial accomplishments to date

Processed money growing as follows:.
Q2 growth from Q1 is +197%.
Q3 growth from Q1 is +700%.

Timeline:
Summer 2017: crowdfunded in Finland (100k€+, 1M€ pre-money), we promised to build the technology and start internationalisation. Both of which we have successfully delivered.
November 2017: platform went live.
Finnish government supported internationalisation with 50k€ grant.
Spring 2018: Doerz in the Top 3 'most promising digital innovations for travel industry' by Visit Finland.
Spring 2018: first Lapland experiences sold to Europeans.
Spring/Summer 2018: opened in 7 new cities in Europe.
Summer 2018: we sold our first experiences in France, Estonia and Italy .
Fall 2018: 1000+ bookings completed through the platform.
Fall 2018: we have 9 freelance Doerz Ambassadors in Europe.
October 2018: first SaaS products sold.
Late 2018: started discussions with Finland's biggest airline and second biggest hotel chain.

Some of our press:
http://www.goodnewsfinland.com/feature/doerz-le....

Monetisation strategy

We have a commission model and a subscription model.

Doerz receives 20% commission from all transactions completed through the platform.

When a customer completes their booking by paying, we hold the money until 24 hours after the experience, after which we release 80% to the experience provider and retain 20% as commission. No fee is charged to the customer and no fees are charged to providers for listing the experiences. We only take our cut from sales.

We offer a Doerz SaaS product to city-owned tourism organisations with a monthly subscription fee, paid in advance for 12 months.

Many of the tourism organisations see the value in our offering.To our knowledge, we are the first company to offer a travel platform where local individuals can be the experience providers and part of the offering rather than just companies.

We also receive a commission from the transactions completed through our SaaS platforms.

Use of proceeds

We intend to use the proceeds as follows:
1. 60% on making the team stronger by recruiting for outreach/partnership/sales role.
2. 40% on building European markets in UK, Germany, Holland, Italy and France as well as preparing for the Asian market.

We will consider leveraging the investment with a loan if needed.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

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This campaign for Doerz has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 13 December 2018 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from €2,405,811

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

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Equity Offered

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