Dublin Vinyl

Idea

Introduction

Dublin Vinyl is a state-of-the-art record pressing plant based in Ireland and servicing the world. We’re the only pressing plant in Ireland and one of only four in the British Isles.

We manufacture vinyl records for major record labels pressing thousands for some of the biggest bands in the world, right through to small independent artists who need 300 copies of their latest album to sell at their shows.

The global vinyl market is now estimated to be worth over $1.5 Billion and the highest it’s been in almost 30 years. And it’s continuing to grow with over 4.2 million records sold in the UK last year and in Ireland alone Q1 sales are up 28% on last year.

We began manufacturing in January 2018 and currently have a capacity to manufacture up to 20,000 records per week. We plan to double that over the next few months and have recently launched our own consumer brand, LovesVinyl.com, a Record Subscription Club that delivers vinyl directly to fans every month.

Please note, this campaign makes up a larger planned investment round of €300k in total, of which the Seedrs raise constitutes €100k and the remaining €200k planned to be raised in return for C Ordinary Shares under the Irish EIIS scheme. This is not being reflected in the target bar of the campaign as the terms being received by these investors are different from those receiving A Ordinary Shares. For more information on the company’s share classes and the amount of EIIS investment already received by the company please see the Key Information tab.

Intended impact

There are less than 90 pressing plants globally, with our understanding that the vast majority at full capacity and operating outdated machines. Labels and artists are experiencing delays of up to six months in the production of their vinyl. Demand for vinyls is great and as a result for the first time since 1980, new state-of-the-art Pressing Machines are being produced by Toronto based Viryl Technologies. Dublin Vinyl launched in January 2018 with two of these presses and is now pressing for clients all over the world.

Our customers include major record labels, independents, music management companies, distributors and artists. We’re currently exporting to the UK, Germany, North America and Australia.

Our team is highly skilled, each with over fifteen years’ experience in the Music Industry, including Vinyl Production, Marketing, Management, Artist Relations, Agency and Radio. Our focus is on producing a quality product, with extremely competitive lead time and excellent customer service.

Substantial accomplishments to date

Dublin Vinyl was founded by DJ & Promoter, Hugh Scully, and Musician & Booking Agent, Donagh Molloy in late 2016.

To date, we have raised €1.2 million through Friends & Family, Grants, EIIS and Private Equity Investment.

Milestones include:

We work with some of the best record labels in the world and have pressed albums by incredible artists including Nick Cave, Lisa Hannigan, Planxty, Amy Winehouse, Tom Petty, The Cure, Elbow, The Gloaming and many more.

Monetisation strategy

Our main focus has always been on manufacturing quality vinyl for our record label and artist clients. We pride ourselves in excellent customer service and short lead-times. Our three main revenue streams are:.

• We are primarily a B2B business working directly with:
- Major Record Labels.
- Independent Record Labels.
- Artists.
- Distributors.
- Brands & Agencies.

• In May we introduced our D2C Label Services, D2.Fan to enable our clients to focus on music and marketing, while we manage everything else. Our system seamlessly fulfils orders directly from the artist and label online stores. We manufacture, warehouse, pick n pack and ship directly to our client's customers, reducing costs, lead times and increasing their margins.

• Our own D2C brand, LovesVinyl.com continues to grow with customers in the UK & Ireland and plans to launch in North America in July. The Record Subscription Club ships essential albums, exclusive EPs and bonus collectables directly to its members every month.

Use of proceeds

This is an exciting time to get involved in Dublin Vinyl and its consumer brand, LovesVinyl.com.

In less than 18 months, we have built a world-class manufacturing facility, established an amazing team and developed excellent relationships with some of the most successful record labels and artists in the world.

We work with clients in Ireland and the UK, Europe, North America, Australia and New Zealand, and pride ourselves in producing some of the best quality vinyl on the market.

The proceeds from this raise will be used to increase our capacity and accelerate our sales and marketing reach through the following plans:

• Investment into new presses to increase capacity.
• Investment into our Galvanics Department to increase efficiencies and reduce lead-times.
• Working capital and cash flow requirements during this phase of expansion.
• Expanding our sales and marketing team.
• Expanding our manufacturing team.

Investor Rewards

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.