EBar

Idea

Introduction

We love attending music and sporting events but the experience is too frequently ruined by long bar queues.

Millions of people attending events around the world find themselves waiting in lines. We have developed an innovative solution to revolutionise their event experience – the EBar®.

Our patent-protected, self-service dispense kiosk (the EBar®) enables a customer to order, pay and dispense two drinks in less than 30 seconds, half the time taken by a typical event bar.

EBar units operate in a supervised area to comply with UK alcohol licensing requirements. Just a few staff can supervise multiple service points. A customer selects and pays for their drinks before watching their perfect pint being poured in seconds!

Our mission is to change the way the world is served, not just at events but one day in bars all over the world.

In the past year we've really made some strides towards this mission.

Substantial accomplishments to date

· The company started 2022 with just 3 units and negligible revenue. Since then the company has sold >193,000 pints, hit £1.18m platform revenues and earned £289k revenue*.

· Built a fleet of 25 units with a further 15 due to be commissioned by Feb 23. These are built through a 3rd party assembly partner in Dunfermline, Fife

· Received great feedback from consumers and operators - demonstrating significant engagement

Phil Salis, Senior Catering Manager at Trent Bridge describes what he thinks about the EBar:

· Demonstrated high degree of unit reliability and consumer adoption of our self-service kiosk technology. Although more work is needed to reduce interventions by EBar staff as we hand over the operation of units

· Secured Intellectual Property with international patents and trademarks securing rights in target markets

· Built a fantastic team and the operational capability to deliver 4 simultaneous events across the country with a white gloved approach. Watch the "Meet the team video" in Updates!

*Based on unaudited management accounts.

Monetisation strategy

Our current 'Beer as a Service' (BaaS)® model provides flexible beer dispensing capacity to venue operators who we believe can't meet demand with existing bars. We simply charge a commission on every drink and a rental fee.

Our key metrics

Our Action plan for 2023:

· Increase our share of sales from events to reflect the value we have created

· Increase the volume of sales at events by ensuring that site selection is optimised and ensuring uptime

· Increase utilisation by expanding our portfolio of customers and selling more unit days to existing customers

· Improve unit reliability and operator training materials

· Transition from ‘white glove’ to customer/partner-operated events

Beerwall

Venue operators with particularly busy schedules have also expressed interest in a 'built-in' EBar solution. We are in the midst of agreeing commercial terms with a Premier League Football venue through which we plan to first deployment this new product in Q4 2023.

Use of proceeds

Extend our growth into the UK market

· The company plans to build on our market presence by increasing the number of units deployed to existing customers, identifying new customers and improving operational efficiency.

Develop EBar features and improve reliability

· The EBar units have performed really well throughout 2022. There are always improvements to be made. We want to improve reliability, implement self-diagnosis, accelerate service times by automatically dispensing cups and improve the user interface.

International Licensing

· We want to launch EBar into international markets in 2024 via franchise/license partners and will look to identify partners and market entry opportunities during 2023.

Launch Beerwall

· A busy sporting venue has asked us to develop a permenent version of our technology to replace traditional kiosks. We will look to develop a prototype Beerwall and install this into a Premier League FC in Q4.

Join us in our mission to change the way the world is served