EBar's high-speed, self-service draught drinks dispensers increase bar sales & cut staff costs.
Business overview
Location | Aberdeen, United Kingdom |
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Social media | |
Website | www.ebar.co.uk/ |
Sectors | Food & Beverage Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | SC543722 |
Incorporation date | 25 Aug 2016 |
Business highlights
- 800k drinks sold by mobile EBars in >100 venues
- 10 fixed Beerwalls installed in 4 major venues
- 22 Beerwall units ordered in the last 4 weeks
- UK/US/Japanese patents awarded
Key features
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Pitch
About the Campaign
EBar’s unique patented pressure-pour technology is fast and reliable with minimal waste, according to our calculations and assessed by Impact Forecast B.V this helps to save 60kg of CO2 per keg compared to cans & bottles. EBars already delight fans in many large UK venues but our goal is to install EBar’s hands-free dispense technology into bars of all sizes around the world.

Market Opportunity
EBar created a new automated self-service segment in the £28Bn UK drinks market (Statista, 2024 Alcoholic Drinks Market in the United Kingdom).The UK is an estimated 3.3% of a global market which is projected to grow at 7% per year (Statista. (2024). Alcoholic Drinks - United Kingdom. & P&S Intelligence (2024) Alcoholic Drinks Market).
Bar queues result in lost revenues and venues face increased staffing costs. EBar's patented dispensers increase sales and reduce cost.
Traction & Key Accomplishments
Mobile EBars introduced UK venues to automated self-service and we have since sold over 800k pints in 100+ venues. 2023-24 revenues exceeded £700k.*
Fans love using the EBars and venues are now installing our award-nominated Beerwall solution to guarantee availability and further reduce costs. Beerwalls are operated by venue staff and generate high margin recurring monthly revenues for EBar.
Beerwall customers include Manchester City FC, Manchester AO Arena and Brighton & Hove Albion FC.
*(Based on unaudited accounts, past performance is not a reliable guide to future performance.)

Use of Funds
• Increase UK sales resources to target every UK venue >1,000 capacity
• Software development
• New product development incl. automated cup feed (expected to increase service rates by 50%)
• Working capital for Beerwall inventory
• Overheads to prepare for Series A and overseas launch
Key Information
Convertible Key Terms
Investments in this Campaign will be made under an Advanced Subscription Agreement (“ASA”). Under an ASA, investments convert into shares upon the occurrence of a future specified trigger (at a price dependent on the type of trigger). Please also refer to the “Key Terms” document attached to this Campaign in the Documents section for more detailed information.
If the Company raises a new equity investment over one or more funding rounds in the next 6 months, that will constitute a “Qualifying Equity Fundraise”.
If there is a Qualifying Equity Fundraise then the ASA will convert at the lower of:
- A 30% discount to the lowest price of a share issued (or sold) in connection with that Qualifying Equity Fundraise, Change of Control or IPO; and
- A price per share assuming a pre-money valuation of £15,000,000.
If there is no Qualifying Equity Fundraise, or there is a sale of the Company resulting in a change of control (a “Change of Control”) or an IPO within 6 months of the ASA, or there is a winding-up or cessation of business by the Company of any kind prior to any such event, then the ASA will convert into shares at a price per share of £1.47.
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