Endlesss

Idea

Introduction

Today, more people than ever are making music. In 2018, Spotify was home to three million creators. Just two years later that number exploded to eight million, with many more releasing on other platforms.

But creating and sharing a piece of music is a long and lonely process that takes days or months, requires multiple different apps and services, and with no guarantee those songs will get heard.

We founded Endlesss to solve this problem.

Endlesss is a cloud-connected mobile and desktop app that turns music creation into a live, collaborative social event where musicians and fans interact in real-time from anywhere in the world.

Endlesss empowers beginners, hobbyists and Grammy-winners alike to make music anywhere – on their own, or in jams with friends and strangers from all over the world that anyone can tune into.

Substantial accomplishments to date

Over the past 18 months we've hit numerous milestones:

- 3x monthly sign-ups in the last year with over 9,000 sign-ups in May 2021
- Over 9,500 monthly active users across the platform
- Global community across 100+ countries
- Over 2.6 million Rifffs created on the platform in the last year
- Over 40,000 Jams created in the last year
- Over 600 monthly subscribers
- 7th most successful software Kickstarter
- Over £16K in revenue from the sale of our desktop app in the first month*

We’ve also had much critical acclaim from within the music industry and beyond:

After building out a successful creation tool, we are ready to start the next chapter of growth for Endlesss and are excited to give you an opportunity to join our journey.

With your funding we will be building social features into our platform which will empower creators to build closer relationships with their peers and followers and help us accelerate growth and user retention.

*based on unaudited management accounts

Monetisation strategy

The music creation software market is expected to grow to $1.86 billion by 2027, up from $884 million in 2020. Streaming service subscribers grew rapidly from 305 million in 2019 to 443 million at the end of 2020, reaching $13.8Bn annual global revenue.

The combination of these two rapidly-growing markets as well as the emerging direct-to-fan sector creates a significant opportunity for Endlesss to provide a unique end-to-end solution for music creation, sharing, discovery and listening.

Today we generate revenue through a £4.49 freemium subscription in our mobile app and a £79 introductory discount perpetual license for our MacOS app.

In 2022 we plan to launch a platform-wide subscription covering both our mobile and desktop apps, offering creative content and power-user features. As we expand our social features we will focus on paid and free user retention and subscription conversion as our key metrics.

Use of proceeds

- Team Growth: We will grow the team from four full-time employees to eight, building out our development team to be able to build and test new features and experiences.

- Feature Development: Focus on social features to increase user retention and lifetime value.

- Marketing Spend : Grow awareness and engagement by pushing on our performance marketing spend

- Research & Development : R&D into future technologies to build out decentralised creator marketplaces for our community to create and trade digital goods and services on the platform.