eSolidar

Idea

Introduction

For the last several years, we have been growing eSolidar, a giving marketplace for charities to diversify their fundraising base & reach new audiences, and a social responsibility solution for businesses to boost their impact, employee engagement, and customer loyalty.

We've been working with hundreds of charities, brands, and celebrities. Like Rock in Rio, one of the biggest music festivals, we run dozens of charity auctions (of backstage experiences and signed guitars) to plant trees on Amazonia in each edition of the festival.

But after all these years working in this industry, we've have been facing the same problem over and over again. Beneficiaries lack access to finance, it's hard to correlate donations and its impact (no transparency/accountability) and there are too many intermediaries which make donations and fundraising costly, slow and opaque.

That's why we started an R&D department to develop a decentralized infrastructure to disrupt this industry. impactMarket.com

Intended impact

As the next step, we're planning to deploy blockchain technology, not only to solve these challenges but to unlock new possibilities through smart contracts and tokenomics. Such as crowdfunding where funds are unlocked based on proof of impact and donors voting; CrowdLending to enable easy access to microcredit, where supporters deposit their crypto as collateral on the projects they care about (like a decentralized version of Grameen Bank). Or even AidDrop, a time & location-based airdrop mechanism to deploy funds directly on the ground, ideal for Universal Basic Income or Disaster Relief.

We aim to become a global and decentralized infrastructure, governed by the community, to provide transparent, open and borderless impact-driven financial services for social causes/projects and unbanked/underserved individuals, powered by philanthropy and CSR. We call it Decentralized Finance for Social Impact.

Substantial accomplishments to date

50K+ registered users
899 validated charities
€150K+ revenue in 2018

Best Business Potential by European Youth Award 2014.
Forbes 30under30 for Social Entrepreneurship Europe 2016.

We have recently established a partnership with America's Charities (charities.org) to expand our reach in the US, and started operations in São Paulo, Brazil.

We attended the Pre-Acceleration Blockchain Spring 2019 program at Draper University (from Tim Draper) and attended the program during April in San Mateo, California (Silicon Valley). It was an amazing experience and enabled us to develop great contacts/partnerships in the Silicon Valley network and refine our vision on what eSolidar could become.

Monetisation strategy

Keep focussing on growing our sales (MRR) in our SaaS solution (business.eSolidar.com). It enables businesses to manage their CSR while engaging with their employees and customers in an impactful way. Businesses/Corporates pay a monthly/yearly subscription based on how many employees they have and how big is their community.

impactMarket will be integrated within eSolidar, dramatically improving its value proposition, and available to other players/platforms to integrate as a licensed deep-tech infrastructure.

Within 12 to 18 months, we plan to launch a location-based UBI mechanism and do a token sale (potentially an Initial Exchange Offering) on our IPCT governance/incentive token. IPCT holders will be responsible to make risk-based decisions that will influence the future health and growth of the system.

IPCT will act as a global medium of governance that also empowers participants through a comprehensive incentive mechanism based on their contribution and impact.

Use of proceeds

This campaign is part of a larger round. We're aiming to raise a €1M+ bridge round (Pre-Series A) to boost sales, start US and Brazil operations, and launch a blockchain prototype for Universal Basic Income (pilot starting in Brazilian favelas) and Disaster Relief mechanisms.

Part of these funds may be used to prepare a token sale if we decide to do it. Current investors will get extra tokens according to the amount invested and how much equity they own in eSolidar, if we do a token sale.