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Expedreview

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Compare, rate, review and book high end adventures around the globe

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Funded
£150,000 target
£151,924 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website www.expedreview.com
Sectors SaaS/PaaS Digital Mixed B2B/B2C
Company number 12289748
Incorporation date 30 Oct 2019
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Investment summary

Type Equity
Valuation (pre-money) £3.3M
Equity offered 4.31%
Tax relief

SEIS

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Business highlights

  • 800% growth over 3 years
  • First to Market
  • £140 million in bookable annual product
  • Hundreds of Guide companies already registered
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Key features

  • Secondary Market
  • Nominee investment min. £10.50 +

Idea

Introduction

The global adventure industry is booming. Every year high-end adventures around the globe hit record numbers. This space is not niche anymore, everybody wants a piece of the action thanks to increased exposure on social media and streaming services. After being locked down for two years and living vicariously through experiences on Instagram, TikTok and Facebook, the world is ready to get out there and explore.

We’re not talking about city tours here. We’re talking about travelling to the most awe-inspiring parts of the Earth, seeing the world from the tallest peaks, crossing the seas and pushing the limits of what is possible for your average neighbourhood adventurer.

Expedreview is the comparison site for global high-end adventures. Guide companies from around the world have already added thousands of products which clients can compare, rate, review and book. Our focus is to ensure sustainability, safety and value remain paramount in the world of high-end adventure.


Created and backed by a team of Everest Summiteers and global adventurers, we know this industry inside-out. As paying clients, we have lived it for the past 15 years and created this platform out of sheer necessity. Growth is up 800% since 2019 and we are now expanding to include a seamless end-to-end booking system and revenue generating features which benefit not only clients but also international and local in-country guide companies creating an even playing field for all.....

Substantial accomplishments to date

• £140 million in annual bookable tours on the platform today

• 290+ guide companies registered

• 800% growth over 3 years with limited marketing spend

• First to market and one-of-a-kind.

Monetisation strategy

Booking Referrals
The going commission for a referral is 15% in this industry. We have over 18,000 annual products listed on our platform today with an average price of £7,800 per ticket.

Freemium Add-On Features
We are developing premium features guides can add onto their free subscriptions which will help them increase exposure, improve their reputation and increase sales.

Affiliate Marketing
We produce exhaustive lists of high-end equipment for each location type. A client can easily pay over £5000 in equipment for one expedition. Our thoroughly researched and verified equipment lists can be used in conjunction with partnerships with local providers to ensure clients get the best prices for their kit. We will generate revenue off these referral partnerships.

Use of proceeds

Dominate the industry
Tailored Digital Marketing to maximise exposure and capture all related traffic on the internet. (70%)

Evolve to always be the best
Platform evolution through software development of new features and continuous improvement. (30%)

Key Information

Tax Relief

The company has £134,150 SEIS allowance for this round. Of the first £125,000 into the campaign from offline investors, £75,000 is not taking up SEIS, leaving £84,150 remaining to Seedrs investors. Therefore those investing until the campaign progress bar reaches £209,150 will be eligible for SEIS, and funds raised after this amount will be EIS.

Debt

The company has a non-interest directors loan of £138,180. The loan will not be repaid until the company is profitable and no more than 20% of the original loan can be repaid in any financial year.

The funds raised from this investment round will not be used to repay this loan.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This webpage has been approved as a financial promotion by Seedrs Limited (trading as Republic Europe) ("Republic Europe"), which is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. It is not intended to be a promotion of any individual investment opportunity and is not an offer to the public. The summary information provided about investment opportunities on this webpage is intended solely to demonstrate the types of investments available on the Republic Europe platform, and any investment decision should be made on the basis of the full campaign. Full campaigns are available to investors who have become authorised to invest on the Republic Europe platform. All investment activities take place within the United Kingdom, and any person resident outside the United Kingdom should ensure that they are not subject to any local regulations before investing.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £3,332,778

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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