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ExpertApps

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Expert Apps license their social media mobile app technology to brands, businesses and industry experts.

100%
 - 
Funded 22 Nov 2019
£255,003 target
£375,028 from 153 investors
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Business overview

Location Liverpool, United Kingdom
Social media
Website expertapps.online/
Sectors Programming & Security Digital Mixed B2B/B2C
Company number 11348094
Incorporation date 7 May 2018
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Investment summary

Type Equity
Valuation (pre-money) £6.8M
Equity offered 3.60%
Tax relief

EIS

Idea

Introduction

Expert Apps has developed social media mobile app technology which it licenses to coaches, brands and industry experts, enabling its clients to build independent, valuable and trusted communities with their own brand identity. A business built on organic growth and word of mouth, Expert Apps has acquired over 40 clients who have successfully adopted its technology. One of the company’s latest clients is the BBC’s The Apprentice finalist, Khadija Kalifa.

With over ¼ million in sales revenue in its first year of trading, a healthy profit margin and a very strong reputation amongst clients and social followers alike – all from a standing start and just a small team of six – award-winning Expert Apps’ progress to date is remarkable. Expert Apps was self-funded by credit cards and loans by its founders to produce a prototype that later became a fully functional personal-branded social networking app that is now being licensed for a fee.

Intended impact

The founders of Expert Apps believe that too many business problems are considered 'industry-standard' and simply accepted as a fact of life. They strongly believe that with the help of innovation, collaboration and technology, this need not be the case, and their mission is to overcome such limitations and offer radical business growth solutions.

Focusing on five key areas of performance for its clients:

1. Reach

2. Retention

3. Revenue

4. Referrals

5. Results

Expert Apps takes an ‘everything is possible’ approach which they believe gives its clients the tools to grow their businesses and serve their customers through unique social media technology solutions. Expert Apps provides its clients with practical and actionable blueprints to propel them towards the success they strive for.

Substantial accomplishments to date

The team:

Expert Apps has built a phenomenal team to achieve its mission:

- Founding CEO, Darren Galvin, 10 years of business experience

- Founding MD, Danny Webster, the youngster with a wealth of self-taught tech knowledge

The management team includes passionate and driven individuals with the ability to deliver great results in all aspects of the business.

Key Milestones:

- The company was incorporated on 7th May 2018

- Business bootstrapped to date

- January 2019: Featured in global press publications including Forbes

- November 2018: Public-speaking features in Hilton Wembley Arena – 500 people

- December 2018: Award-winning Mastermind of the Year and now a finalist for The Positive Awards

- To Date: Outstanding reputation with clients and social followers

- In 2019 we have 41 app licence holders (clients), sales of £281,096, GP £256,012

Press:

Expert Apps has received favourable press coverage in Forbes, Liverpool Echo, Business Cloud and Business Desk, to name but a few.

Monetisation strategy

The principle way in which Expert Apps generates revenues is from licensing fees.

The current licensing model is a one-off fee of £24,995 (finance options available).

However, the post-investment strategy includes a restructure of the payment plan to reduce the up-front licence fee to £2,995, with subsequent payments of £995 PCM.

This pricing model has proved to be more affordable for the target market and is, in fact, expected to increase the company’s CLTV.

We are creating provisions for app licence holders to earn from third-party advertising and affiliate deals as Expert Apps evolves.

We also believe there are massive opportunities to monetise further operations within the business, which are currently being offered as a benefit within the licence.

Use of proceeds

The proceeds of this Seedrs campaign will be used to continue to meet the demand for the product. Expert Apps’ goal is to welcome on board 100 happy customers in the 12 months following the investment.

Once this is achieved, we feel the scalability of the company’s app technology, its black book plans and its customer acquisition strategies will encourage strong expansion going forward.

The investment from this round will be dedicated towards these following areas:

Cost of sales = 11%
Advertising and customer acquisition = 15%
General overheads = 18%
Staff costs = 49%
Office expansion = 7%

Please note, there is an outstanding unsecured loan of £8,200. Funds raised as part of this round will not be used to pay this loan.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for ExpertApps has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 19 September 2019 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £6,820,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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