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Forest Spa Finland

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Skin immunity and wellness through the powerful healing and rejuvenating properties of Nordic nature.

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Funded 14 Dec 2022
£100,001 target
£111,503 from 0 investors
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Business overview

Location London, United Kingdom
Social media
Website www.forestspafinland.com
Sectors Home & Personal Non-Digital B2C
Company number 13264245
Incorporation date 12 Mar 2021
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Investment summary

Type Equity
Valuation (pre-money) £1.9M
Equity offered 5.05%
Tax relief

SEIS

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Business highlights

  • Launched 1st product ‘Nordic Adaptogen Supplement'
  • 2,000 email subscribers, 2,000 social media followers
  • Retailers identified and in discussion UK, EU and Asia
  • Launched ecommerce, own brand and partners
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Key features

  • Secondary Market
  • Nominee investment min. £10.55 +

Idea

Introduction

Forest Spa Finland is a natural, new beauty and wellness brand. An innovative approach to skin immunity and wellness, it addresses a growing concern among today’s consumers - the impact of stress and the need for stronger immunity in the skin.

Beauty consumers are now seeking a more holistic approach to their personal health and their - and the planets – wellbeing needs. Emerging concerns such as pollution, lack of sleep and managing daily stress are priorities for many consumers today.

Our mission is to support our consumers with an inside and out approach to their skin wellness, providing facial skin products and supplements for an overall more powerful health and immunity boost using adaptogens.

Our Products and Our Brand are built upon a Nordic approach to wellness, rooted in Finland’s pure and vibrant forest ecosystem.

We believe that Forest Spa Finland is the brand that connects with consumers self care needs for today and the future in a segment that is set grow to $130 bn by 2025.

Substantial accomplishments to date

Launched in the UK with DTC online model (Brand.com) to build a strong base in our home market (UK) with the ability to ship globally. This will also be supported with seeding in our spiritual home: Finland.

Finnish branch incorporated for EU distribution

Growing customer base: 1200+ Instagram followers, 2000 email subscribers, Facebook community of 500 followers

Fulfilment partner (Huboo) established that ships locally (from UK hub) and globally (from Netherlands hub)

UK, EU and Hong Kong Retailers and stockists identified and in discussion through our global retail consulting partners

Available on Curate Beauty (Curate Beauty (curate-beauty.com) and Ankorstore UK/ EU (Ankorstore.com) wholesale marketplace

Signed with The Nutri Cosmetics Company (The NutricosmeticCompany.com) – specialist retailer in Nutritional cosmetics

4.5/5 Trustpilot score

Monetisation strategy

Forest Spa Finland is positioned in the fast-growing intersection of Natural Skincare and Wellness products (which includes personal care, beauty, anti-ageing, health, nutrition). We also play in online beauty -direct to consumer sales. All of these sectors have shown steady growth and even accelerated during the Global Pandemic. Our revenue is expected to come from 2 main sources:

1. DTC – Direct to consumer online sales with subscription offer to maximise profitability, offering global shipping.

2. Wholesale distribution with selected retailer partners to reach more consumers, with the ambition of staggered global expansion:

Yr1&2: UK & EU.

Yr3+4: Build EU onto Asia, US, AU and China.

Use of proceeds

To continue to build brand awareness and sales growth we will dedicate our resources towards driving marketing activities and product expansion. We have 4 new products developed and ready to manufacture and marketing/ PR campaigns ready to launch.

Use of funds after costs of fundraising:

- Manufacture of Skin Serum 20%
- Development and production of innovative Moisturiser 20%
- Development and production of Cleansing system 20%
- Additional supplements to build inventory 7%
- SEO & digital campaigns to support launch of new products 7%
- Create and execute Pop Up Customer & VR experiences to build brand connection 7%
- Build on Influencer and PR outreach 13%

Key Information

Material Debt

The company has the following outstanding loans:

Director’s loan of £21,000 from Anuschka Kunhel at no interest. The loan does not have a set repayment date.

Shareholder’s loan of £10,000 at no interest. The loan does not have a set repayment date.

The funds raised from this investment round will not be used to repay these loans.

Tax Relief

The company has £112,000 of SEIS allocation remaining. That means that the first £112,000 invested into this campaign will be eligible for SEIS, and investments above this will be eligible for EIS.

Investor Perks

Investor Rewards:

£500: receive personal 25% discount code for 12 months

£1000: as above + new ‘Nordic Adaptogen Serum’

£2500: as above + Nordic Adaptogen Supplements

£5000+: as above + new ‘Northern Light - Protective Moisturiser’

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Forest Spa Finland has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 9 September 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,879,166

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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