Jump to:

Fortu Wealth hero image

Fortu Wealth

Follow

Fortu Wealth is a digital platform solution designed for wealthy individuals and their businesses

222%
 - 
Funded 29 Dec 2020
£230,001 target
£515,056 from 588 investors
More
Less

Business overview

Location London, United Kingdom
Social media
Website fortu.co.uk/
Sectors Finance & Payments Digital Mixed B2B/B2C
Company number 11966971
Incorporation date 29 Apr 2019
More
Less

Investment summary

Type Equity
Valuation (pre-money) £4.1M
Equity offered 11.00%
Tax relief

EIS

More
Less

Business highlights

  • Millennials to inherit $68 trln by 2030, growing their wealth 5X
  • Tailored for personal and business banking needs of the wealthy
  • Founded by a team with previous experience of $500m AUM
  • Swiss banking group as pilot customer for the B2B SaaS product
More
Less

Key features

  • Secondary Market
  • Nominee investment min. £11.24 +

Idea

Please note, the campaign is labelled as SEIS eligible and the Company has £150,000 of its SEIS limit.

The first investor reflected in the campaign for £200,000 will not be seeking SEIS relief. Therefore, the remaining amount will be eligible for SEIS. Once the investment has £350,000 funded, investments will become EIS eligible. Any tax relief is dependent on personal circumstances and may be subject to change in the future.

Introduction

Fortu Wealth is building a sleek product for payments and investments for its own clients and a B2B SaaS solution for private banks, wealth managers, external asset managers & multi-family offices.

Substantial accomplishments to date

To date, we have been able to assemble a truly strong team of highly motivated professionals, who are engaged in the development and improvement of Fortu on a daily basis. Both co-CEOs bootstrapped with their own savings and are acting pro-bono until the Series A round of financing.

In the first three quarters of 2020, we developed and launched the beta version of Fortu Wealth mobile app and a desktop version of the application with the most essential features. We have started beta-testing, we are gathering feedback and improving the product in iterations.

Currently, we have partnership agreements with the top service providers for the payment and compliance services, including:

- Payment solutions and FX
- KYC and AML screening
- Swiss banking group as pilot customer

Please note, Fortu Wealth Limited does not currently have a licence to carry out regulated financial activities such as advice and asset management work, but they are applying for an appointed representative licence from the FCA.

Fortu is registered with the Financial Conduct Authority as an EMD Agent of Modulr FS Limited. Modulr FS Limited is Authorised and Regulated by the Financial Conduct Authority as an Electronic Money Institution.

Monetisation strategy

Currently, we have two revenue generating models that we plan to implement:

1. Subscription for Personal and Business account

2. Payments and investments platform for banks B2B - one pilot customer

Payments in the private banking world in many instances are done manually which leads to a lot of inefficiencies and customer dissatisfaction. With our SAAS or BAAS solution, we will aim to automate the payment process with access to API driven compliance monitoring tools.

Fortu Wealth plans to offer a completely digital BaaS platform to third party financial institutions. Our platform will empower fintechs and financial organisations to roll out new innovative solutions time- and cost-efficiently, assisting them with regulatory and technological challenges. We plan for Fortu’s integrated multi-asset investment platform to provides a single entry point access to a universe of integrations for wealth managers.

Use of proceeds

We are going to invest raised funds to gain more traction, which would lead us to a sizable series A round.

We bootstrapped with our own savings and so far we've received positive feedback from potential future institutional investors. We're seeking investments to put Fortu on the map.

Join us to make this big change happen!

Perks

£500+
You’ll be invited to all our investor events – either online or in-person in the not too distant future.

£1,000+
All of the above plus 6 months free trial Fortu Member account and Investor badge.

£5,000+
All of the above plus personalised Fortu branded Apple AirPods Pro

£10,000+
All of the above plus a personal invitation to our Friday team meetings – a chance to meet the people behind our company's success.

£50,000+
All of the above plus dinner with our founders (post-lockdown)

£100,000+
All of the above plus a Free Lifetime Fortu Member Account

Please note that any discounts, rewards and/or offers listed by a company in its campaign are subject to the terms and conditions applied by that company and listed above. It is the company’s responsibility to honour such discounts, rewards and/or offers and Seedrs does not take any responsibility for them.

Key Information

Fortu Wealth Limited was created by the same founding team of Jefferson Capital Ltd, a financial advisory and wealth management company. While Fortu Wealth Limited is a separate entity, it relies on some services from Jefferson Capital Ltd, namely:

- Shared office space in which rent is paid for by Jefferson Capital Ltd.
- Two developers are subcontracted from Jefferson Capital to Fortu Wealth Ltd.
- Firdavs Shakhidi, co-CEO of Fortu is a director and shareholder of Jefferson Capital and works part-time for each company.

Open an account to get access to the team members of Fortu Wealth

Sign up

Already have an account? Log in

To comply with financial regulations, we can only show full campaign details to registered users.

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Fortu Wealth has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 9 November 2020 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,135,870

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

Find out more

Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

Find out more

Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

Find out more

Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

Warning

You are following a link outside of europe.republic.com.

None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

ContinueCancel