Freckl

Idea

Introduction

Simple, Sustainable, Packaging.

Freckl is transforming the e-commerce packaging market. We’re shaking up a very traditional industry, supplying a complete range of sustainable packaging through a single online platform.

Traditionally, brands would work with multiple legacy packaging suppliers. The market is old fashioned and fragmented. It's hard to find the best suppliers and even harder to vet them. This leads to incohesive packaging, often produced overseas. A minefield from a sustainability standpoint and operational headache for brands!

Freckl is simple and sustainable. Our clients are digital first and so are we.

The addressable market is huge and growing! We’re on a mission to become the worlds biggest supplier of e-commerce packaging, a global vision anchored in local manufacturing.

Substantial accomplishments to date

Since our launch in Sept 2020 we’ve supplied some of the UKs most exciting brands with locally produced packaging.

Fuelled by the global reliance on e-commerce, we've quickly built our client base, generating £3.5m in revenue, with an annual run rate of £1.4m based on Feb '24 performance*.

We’ve supplied over 800 brands with 2.7m boxes, 800km of tape and 500k kraft mailer bags. Our agile and dynamic team have worked across a complete spectrum of e-commerce companies, creating packaging for everything from supplements to shampoo, coffee to crutches, toothpaste to terrarium kits!

Clients love our consumer style brand. It’s separated us from the traditional suppliers and one of the reasons we’ve become the most followed packaging company in the UK, with 26k+ followers on instagram. Our clients are sticky too! In the previous quarter, 67% of revenue was from existing clients. A testament to the quality of product and service we provide.

We have proven operational success and know exactly how we want to scale.

*based on unaudited management accounts.

Monetisation strategy

Operating profitably, our core revenue comes from supplying eco-friendly packaging. Our strategy to build revenue is based around 3 key areas.

Client Expansion: Grow customer numbers significantly by investing into our proven sales and marketing channels. Data driven decisions into new marketing methods including SEO, PPC, Linkedin, email, and partnerships.

Diversifying Products: Introduction of plain packaging aims to meet immediate customer demands. Offering convenience and speed with even lower MOQs and unit prices.

European Market Entry: Build on existing relationships to establish strategic geographical hubs, replicating our success with localised marketing and supply chains.

This approach not only targets revenue growth but also strengthens our dedication to environmental sustainability across our operations.

Use of proceeds

Bootstrapped to this point, we’re ready to take on investment to help fuel a period of rapid growth.

Funds will be allocated across three areas.

1. Website Development:

- Complete the build of our new site, allowing clients to spec packaging and checkout online. An integrated supplier system will allow live order updates. Online sales and order management will greatly improve account manager efficiency.

2. Marketing:

- Appoint a marketing agency to leverage our strong brand and produce engaging, targeted, data-driven content across new channels.
- Hire a marketing executive to manage outreach.
- Produce sample packs to showcase our best capabilities.

3. Operations:

- Hire a packaging operations manager to spearhead our European expansion and grow trade accounts.
- Add additional revenue streams by offering off-the-shelf, plain packaging that can be delivered next day. This will allow us to reach a broader client base and offer lower MOQs (a key barrier for smaller clients).