Georganics

Pitch

About the Campaign

What are the brands that comes to mind when thinking about Oral care? The brands that often come to mind typically do not emphasise sustainability or natural ingredients. This is why we created Georganics.

At Georganics we make a stand, we manufacture low-impact oral care products that are kind to our health, to the planet and to our environment. We offer a wide range of products (80 SKUs of dental products), 75% of which are produced in our own UK factory. All our products are formulated with organic and natural ingredients, and their unique compositions are proprietary.

Market Opportunity

Positioned at the intersection of the growing sustainable personal care and oral care markets, we are gaining traction with over 500 new online customers each month who incorporate Georganics into their daily routines. Having just started our expansion, we are proud to realize 40% of our turnover from international markets.

Traction & Key Accomplishment

- 725k turnover over the last 12 months (up to March 24)

- 1000+ stores selling our products across Europe

- 1000+ number of monthly orders on our website

- 80% people visiting our website have typed the word Georganics in their research bar. This demonstrates the potential when we will start investing into online advertisement.

- 55% - retention rate on our website which demonstrated that we are part of a lot of people daily routines.

- Conversion rate on our store is currently at 5.39%, CPA at GBP 13.2 and AOV at GBP23 which is clearly demonstrating potential for growth

Team

We have a very strong team with diverse experience including entrepreneurship, strategic, financial and cosmetic experience which are more than experienced to bring Georganics to the next level.

Business Model

Our distribution channels are highly diverse. We achieve a balanced sales mix with 53% B2B and 47% direct-to-consumer. Geographically, 59% of our sales are within the UK, while 41% are international. Importantly, no single customer accounts for more than 7% of our turnover. Georganics products are available in numerous UK retail chains and over 1,000 stores worldwide.

But our journey is just beginning. We're currently engaged in early stage discussions with several other potential partners, and we're thrilled to unveil these exciting developments to you soon.

Use of Funds

Georganics is now fully ready to move to the next level and your support can help us achieve the following:

- Enter the US market where traction has been demonstrated already. We are sending around 2 packages per day to the US (despite delivery cost of 25GBP) and receive multiple trade inbounds that we can’t fulfil

- Increase traffic and conversion on the website by investing wisely into our digital marketing strategy

- Expand our innovation pipeline by developing new products that our consumers have been asking for

All of these will help us keep our growth momentum.