givestar

Idea

Introduction

GiveStar empowers the next generation of philanthropic fundraising and giving, in a social network environment.

We connect fundraisers, donors and charities, enable payments, and provide a place for friends to inspire and offer encouragement.

Globally, we believe we are the only dedicated, socially enabled, donation platform.

Summary:

Over a billion people give over $1 trillion to charities every year. It’s a big part of what makes us human.

But the way we give to charity is stuck in the dark ages with cash collections, direct debits and legacy platforms leaving people unenthused.

In particular, there is a missed opportunity to engage the next generation who are social-first, mobile-first, and content-first, unlike the current market leaders.

This is where GiveStar comes in! We connect fundraisers and donors with over 170,000 charities (yes really!), enable safe and easy payments, empower you to follow and support friends, and let people share photo and video updates. Even better, we’re available online and on our dedicated app.

And it’s working! Fundraisers have already raised an incredible £6m for charities through our platform, revenue grew 2.6x in 2022 and we are aiming to process £12m in 2023*.

For the first time, this year we are opening up our investment round to the Seedrs crowd, inviting more people to join GiveStar on our mission to bring transformational technology to a sector that is too often overlooked!

Substantial accomplishments to date

- 170,000 charities available on the platform

- £6m+ raised for good causes since launch*

- FCA regulated with SPI licence

- 3.7X impact multiplier in donation volume generated from our last raise of £950K*

- 160k+ donations processed across 3,500 campaigns in 2022

- 3x growth in donation volumes in 2022*

*Based on unaudited management accounts

Monetisation strategy

GiveStar's revenue is closely aligned with the value we bring to great causes. We succeed when fundraisers raise large volumes of donations.

There are currently 2 core revenue streams:

1. A voluntary tip made by a donor to GiveStar, at the point of donation

2. Card processing fees (1.9% +20p). This is shared between GiveStar and GiveStar's payment partner.

We intend to introduce 2 further revenue streams within the next 12 months:

1. Charity Subscriptions - premium features for charities, unlocked with a monthly subscription

2. Corporate Sponsorship - enable brands to sponsor campaigns, boosting their visibility with our growing community of GiveStar users

Use of proceeds

The funds will be used over the next 24 months with the aim of delivering a strong growth trajectory (find out more in our pitch deck).

We’ll aim to grow volume through the platform from £3.5m in 2022 to £12m in 2023, through product-led growth, our community programme, partnerships, leveraging our charity relationships and increased performance marketing.

We’re investing in our tech platform, taking user experience to the next level and continuing to implement game-changing new features.

We’ll grow our talented team across technology and marketing as we continue to establish ourselves as the go to fundraising platform for innovation and user experience.