gowithYamo

Idea

*Statistics from the video are based on March 2020 levels

Introduction

The gowithYamo app was launched in 2018 with an aim to consolidate all exhibitions on one platform, making art more accessible to a wide audience.

With hundreds of exhibitions listed, we believe we are the most comprehensive art exhibition app out there. Not only is our app intuitive and easy to use, it is also fun and rewarding. Users can collect Yamo points by checking-in to galleries and exchange them for rewards such as art prints and exhibition tickets in our in-app store.

Through our multi-platform approach we aim to help small galleries increase their exposure and footfall, who are often over shadowed by a small number of major institutions (who last year alone received 49.8 million visitors, generating £289 million). We provide support to galleries, museums and artists by exposing them to our extensive community of art lovers and offer custom-built virtual exhibition spaces where they can show and sell their work to our sizeable digital audience, a popular service during the lockdown period.

Substantial accomplishments to date

· We have achieved 65k downloads and still growing.

· Featured as Apple's app of the day on the Apple App Store.

· Launched the first ever gowithYamo exhibition.

· Partnerships with London Art Fair and Mayfair Art Weekend

· Collaborated with Roy's Art Fair, The Other Art Fair, Moniker Art Fair, The Affordable Art Fair, JD Malat, Mazzoleni Gallery, Harlesden High Street, the Art on a Postcard charity auction

· To our knowledge, we are the first art app to have a check-in feature at galleries.

· 40k+ Instagram followers, 10k+ Twitter followers

Monetisation strategy

We generate revenue by providing services to galleries and artists.

On the app, we offer marketing services that galleries can use to promote their exhibitions to our users. We also offer promotional services on our social media and blog, like sponsored posts, reviews, gallery trails and interviews.

We help artists and galleries sell their artworks online and receive a commission on any sales.

Use of proceeds

We are looking to grow the operation of the company by expanding in three areas.

The first area is to expand our platform geographically. We are currently focussed on the UK and now intend to expand to the rest of Europe and North America.

The second project is the development of a virtual exhibition platform. This will give galleries and artists access to a wider audience online.

The third area we want to work on is implementing AI in our app to help recommend exhibitions to our users. Our goal is to help users discover new artists, exhibitions and art styles that they will like.

The fund raised through the campaign will be allocated as follow:

· 20% marketing

· 25% developing our virtual exhibition platform

· 25% AI integration

· 30% expansion to the rest of Europe and North America.