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GUNNA

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GUNNA is an exciting new craft soft drinks brand, on a mission to transform ‘old school’ soft drinks.

127%
 - 
Funded 25 Apr 2021
£500,000 target
£642,877 from 601 investors
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Business overview

Location Guildford, United Kingdom
Social media
Website gunnadrinks.com/
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 09895112
Incorporation date 4 Sep 2019
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Investment summary

Type Equity
Valuation (pre-money) £5.9M
Equity offered 9.78%
Tax relief

EIS

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Business highlights

  • Strong traction: more than doubled revenues in the last 2 years
  • Stocked in major supermarket, pub and restaurant chains
  • Winner of a prestigious Great Taste award in 2020
  • Export agreements signed with several new markets
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Key features

  • Secondary Market
  • Nominee investment min. £10.14 +

Idea

Introduction

GUNNA is an exciting new craft soft drinks brand, on a mission to transform ‘old school’ soft drinks in the same way that craft beer revolutionised the corporate lager market.

Only real tastes real. We make uncompromisingly good craft soft drinks packed with natural juices. All our drinks have less than 5% sugar and have no artificial colours, preservatives or flavours

Our delicious drinks, beat established competitors like Fentimans & FeverTree in taste tests and our recipes draw inspiration from around the world. We pack our cans with real ingredients that deliver interesting, complex and characterful flavours.

Our vision is to become the no.1 craft soft drinks company, so join us on our mission to revolutionise the soft drinks market.

Substantial accomplishments to date

GUNNA is already stocked in major retail chains, pubs and restaurants and convenience stores across the UK including Sainsbury’s (later in 2021), Holland & Barrett, Amazon, Ocado, and JD Wetherspoon, Bidfood, and Matthew Clark.

Strong trade and customer traction: More than doubled revenues in the last 2 years (2018-2020), with 23% growth in 2020 despite COVID.*

Winner of a prestigious Great Taste award in 2020.

Positioned in the mainstream of the market, with a moderate price premium, which is essential to achieve scale in soft drinks.

*Based on unaudited management accounts

Monetisation strategy

Our primary route to market is through major retailers, pubs and restaurant listings.

Trade interest in craft brands our strong brand personality and unique characterful flavours have enabled us to achieve strong traction.

We also sell direct to consumers via our website which has seen strong growth this year.

We have an exciting growth plan for 2021

• We have gained several new listings including a much-envided chiller section listing in Sainsbury’s*

• The launch of 2 further mainstream flavours - Turtle Juice Tropical
Lemonade and Sundowner Lime Lemonade

• Advertising investment in our on-line store to drive even faster growth

• Export agreements signed with several new markets

Use of proceeds

Consumer advertising to accelerate the growth of our online store

Trade investment to further increase the rate of sale

New product development.

Key Information

Conversion of Convertible Loan Note

This raise will trigger automatic conversion of the Future Fund Convertible Loan Agreement which was entered into on 24th June 2020, meaning shares will be issued to the loan holders at a 30% discount to the share price set by this round. Key details of the CLN terms are set out below:

Total Investment Amount: £274,860
Discount: 30%
Interest: 10% per annum.

Please note that these shares have not been factored into the pre-money valuation for this campaign.

Outstanding debt

The company has an outstanding bounce-back loan of £50,000. This is interest-free for 12 months, and 2.5% thereafter. This is to be repaid over 59 monthly installments starting in September 2021.

None of the funds raised will be used to repay this loan.

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If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for GUNNA has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 19 March 2021 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £5,896,378

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

Investing in a regular equity campaign is the simplest and most common way to invest in a startup. You decide which business you want to invest in, and if the campaign hits its funding target then you will become one of their shareholders. As the company becomes more valuable, so do your shares; allowing you the opportunity to share in the future success of the business.

Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

This shows if the business has opted-in or opted-out of allowing its shares to be bought and sold on the secondary market.

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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None of the information in constitutes part of the campaign and it has not been approved or reviewed by Seedrs.

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