GUNNA Drinks

Idea

Introduction

GUNNA is an exciting new craft soft drinks brand, on a mission to transform ‘old school’ soft drinks in the same way that craft beer revolutionised the corporate lager market.

Only real tastes real. We make uncompromisingly good craft soft drinks packed with natural juices with less than 5% sugar and no artificial colours or flavours.

Our 4 delicious drinks, beat established competitors like Gingerella, Fentimans & FeverTree in taste tests and our recipes draw inspiration from around the world. We pack our cans with real ingredients that deliver interesting, complex and characterful flavours.

Our last crowdfunding round overfunded by 64%, now we’re back giving investors that missed out the chance to come on board!

Our vision is to become the no.1 craft soft drinks company so join us on our mission to revolutionise the soft drinks market.

Intended impact

We started GUNNA because to our very demanding taste buds ‘old school’ soft drinks lacked character and style. They looked and tasted bland and we had no idea what was in them, apart from too much sugar and some weird sounding stuff!

Craft food and drinks are booming as people move away from big brands, to local products with more flavour, natural ingredients, and greater transparency.

Just take a look at the craft beer market, no longer are there miles of shelves filled with red or blue cans of bland tasting, corporate lager. Today the craft beer section is and explosion of flavour and colour.

But soft drinks have stood still. We want to change that…

Carbonated drinks are the largest segment of the £17bn soft drinks market. Craft soft drinks are growing at a stunning rate of 56% year on year.

Substantial accomplishments to date

● 44% revenue increase between Dec 2017-Jul 2018, and Dec 2018-Jul 2019.*

● GUNNA is already stocked in major supermarkets and convenience stores across the UK including: Co-op, Sainsbury’s, Asda, Amazon, Ocado and JD Wetherspoon as well as NISA & Co-op from September 2019.

● In April this year we signed a key strategic partnership with Euro Food Brands who represent some of the UKs biggest brands like Barilla, Reeses, Illy and Hershey’s. We’re working with them to rapidly build our distribution, using their 34 strong sales team and great trade relationships to get GUNNA stocked in more and more stores each month. We aim for this partnership to help turbo-charge our growth without having to increase our fixed overheads, thus reducing the capital needed to scale our business.

● Last funding round oversubscribed by 64%.

*Based on unaudited management accounts

Monetisation strategy

Our primary route to market is through major retail listings. Our partnership with Euro Food Brands, strong craft branding and unique characterful flavours have enabled us to achieve strong listings and traction. We also sell direct to consumers via our website.

Use of proceeds

Following our successful crowdfund in 2018 (which was oversubscribed by 64%) we’re backed by hundreds of loyal brand advocates, customers and experienced Angel Investors, many of whom are investing again in this round.

Approximately 60% of the funds raised will be used on consumer marketing to boost the profile of GUNNA across the UK.

21% of funds will be allocated to supporting our growth with Euro Food Brands and grow our national and international retail listings - our primary route to market.

Finally, 18% of funds will be spent on product development and ensuring that we remain ahead of the competition in taste tests, design and innovation.

Please note, the company has an outstanding director loan of £222,972 with a 5% interest rate per annum and to be repaid by 30th June 2022. None of the funds raised will be used to repay this loan.