Halo Burger

Idea

Introduction

Halo Burger showcases the latest sustainable food technology in a fast food format. Started by ex-Tesla employee Ross Forder in 2017, Halo was one of the first restaurants in the UK to serve Beyond Meat and one of the first globally to serve in fast food size patties. Halo recently introduced Impossible ™️ foods to the menu and at the time of writing is the only plant-based restaurant in the country you can find them.

We currently have 3 locations: Brixton, Shoreditch and Brighton and are now raising for future sites to expand

Our aim is to be the leading domestic and international restaurant chain accelerating the transition to sustainable food by appealing to meat eaters as well as those on a plant based diet.

Bloomberg predicts the plant-based food market to grow 451% over the next 10 years.

Substantial accomplishments to date

2016 - Idea inception: while working at Tesla, Ross realised that animal agriculture created more greenhouse gas emissions than all transport combined. Oh and plant-based burgers at the time tasted like cardboard. Something needed to be done!

2017 - Incorporated Halo Burger Ltd

2018 - Launched proof-of-concept site in a shipping container in Pop Brixton. Halo Burger was one of the first restaurants globally to serve Beyond Meat in fast fast food size patties and the first plant-based restaurant in the UK to serve Beyond Meat. We quickly became one of the top performers in Pop Brixton

2020 - Opened second site off of Old St roundabout and the pandemic hit one month later. Despite this, we grew sales by nearly 70% during the pandemic

2021 - Launched pub kitchen take over at the Fountain Head in Brighton mid pandemic, grew sales. Despite the pandemic, the company achieved £1.5 million revenue, just under 70% YoY growth, and total company positive EBITDA for the year 2020/21*

2022 - Launched Impossible ™️ as their exclusive plant-based restaurant launch partner

*based on unaudited management accounts

Monetisation strategy

We generate our revenue through our 3x locations as well as occasional off site events. Our in-store revenue is broken down into dine-in, take away & delivery.

During the pandemic our established delivery business proved an essential & stable revenue stream supplementing dine in and ensuring substantial revenues continued even when dine in was banned mid-pandemic.

Our sites differ from bricks & mortar, a shipping container & a pub kitchen take over. Testing the business model in very different sites has allowed us to figure out the perfect ingredients for a Halo restaurant, while maintaining agility during unexpected global events. This adaptable approach has also allowed us to identify opportunities for the next stage of our business.

Our intention is to scale Halo Burger by launching new sites, including a mixture of low capital outlay sites & full Halo experiential joints fitted out to our brand specifications. With sufficient funding, we plan to make one of our next sites a very special flagship.

Use of proceeds

In order to accelerate the transition to sustainable food, we need to get more Halo Burgers into more mouths, so we need to get scale ready. The funds raised in this round are intended to go towards additional sites, marketing & the personnel needed to help scale the business.