Hippie Turtle Herbal Co

Idea

Introduction

Despite the CBD market going from strength to strength, we believe there aren’t enough effective solutions that target common issues such as pain and anxiety, while also being kind to the planet.

That’s where Hippie Turtle Herbal Co comes in. We’re committed to using only the best natural ingredients and highest-quality botanical extracts, as well as sustainable processes and responsible packaging.

Drawing on our love of action sports, we wanted to provide a tailored product range to directly address the needs and struggles of those living high-stress, active lifestyles.

Our focus on using high quality and organic ingredients ensures our users get the effective products and solutions needed to take a more holistic approach to health and wellbeing. All whilst continuing to develop our commitment to protecting our planet and being a responsible business at our core.

Substantial accomplishments to date

Founded in 2020, Hippie Turtle Herbal Co aims to reshape the CBD and supplement market, with a focus on natural ingredients and sustainability. The accomplishments to date include:

-Interactive brand showcase at the world famous Arnold Sports Festival (60,000 visitors). - Connected with several medal winning athletes across multiple disciplines, including a partnership with an IFBB World champion bodybuilder.

-Endorsed by some of the UK’s top pro skateboard and BMX athletes. Strong grassroots connections to UK action sports communities.

-Strong social media presence and brand recognition. 5k+ instagram followers and growing.

-Interview and brand showcase on leading mountain bike podcast, MTB Tribe.

-Multiple features in world renowned "Ride BMX" magazine both in digital and print media.

-Sponsored multiple high profile UK BMX competitions, standing alongside huge brands including "Van's"

-Collaboration with Girlskate UK on their skate retreat recovery treatments.

-AlphaGreen (Seedrs funded) listing and brand article.

-Reviews and features in leading CBD magazines "Cannavist" and "Cannabis Health & Wealth", both in digital and print media.

Monetisation strategy

Boost B2C sales with significant investment into our online sales platform. Carrying out SEO, targeted social media and PPC marketing campaigns, to further boost brand recognition and online presence. Streamline website to maximise conversion rates and monitor customer preferences, helping to shape future product lines.

Increase B2B sales through both distributor networks and independent retailers such as health stores, yoga studios and sports clubs.

Utilise expo's such as Arnold Sports Festival and FIBO to connect with world leading athletes to establish strong presence as a market leader in sports nutrition. This will also help with connections to distributors and potential suppliers.

Have presence at high profile/high footfall areas and sporting events in order to maximise brand awareness amongst target audience.

Use of proceeds

This investment will fund team growth which will enable Hippie Turtle Herbal Co to further develop our product range and engage with customers through marketing and PR for international expansion to scale Hippie Turtle globally.

-Areas of priority that the proceeds will be used for include:

-Growing the Hippie Turtle family.

-Expanding on our supplement drinks range, with a focus on nootropics.

-Boosting brand profile with SEO, social media and PPC marketing campaigns.

-Working alongside conservation projects, further adding to our Eco-credentials.

-Maximising our exposure at exhibition events and increase B2B markets through distributor networking.

- Launching of a dedicated natural health podcast to further boost brand recognition and support networking with world leading athletes.