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Hippie Turtle Herbal Co

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Carefully and sustainably produced, high-quality, natural supplements and CBD products.

142%
 - 
Funded 4 Apr 2022
£100,001 target
£143,465 from 176 investors
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Business overview

Location Sheffield, United Kingdom
Social media
Website hippieturtleherbalco.co.uk/
Sectors Healthcare Mixed Digital/Non-Digital Mixed B2B/B2C
Company number 13303578
Incorporation date 30 Mar 2021
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Investment summary

Type Equity
Valuation (pre-money) £675K
Equity offered 17.45%
Tax relief

SEIS

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Business highlights

  • Eco-friendly & sustainable practices
  • Supplements & CBD products, using natural & organic ingredients
  • Tailored toward active lifestyle and endorsed by top athletes
  • Vibrant branding inspired by action sports culture
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Key features

  • Secondary Market
  • Nominee investment min. £13.50 +

Idea

Introduction

Despite the CBD market going from strength to strength, we believe there aren’t enough effective solutions that target common issues such as pain and anxiety, while also being kind to the planet.

That’s where Hippie Turtle Herbal Co comes in. We’re committed to using only the best natural ingredients and highest-quality botanical extracts, as well as sustainable processes and responsible packaging.

Drawing on our love of action sports, we wanted to provide a tailored product range to directly address the needs and struggles of those living high-stress, active lifestyles.

Our focus on using high quality and organic ingredients ensures our users get the effective products and solutions needed to take a more holistic approach to health and wellbeing. All whilst continuing to develop our commitment to protecting our planet and being a responsible business at our core.

Substantial accomplishments to date

Founded in 2020, Hippie Turtle Herbal Co aims to reshape the CBD and supplement market, with a focus on natural ingredients and sustainability. The accomplishments to date include:

-Interactive brand showcase at the world famous Arnold Sports Festival (60,000 visitors). - Connected with several medal winning athletes across multiple disciplines, including a partnership with an IFBB World champion bodybuilder.

-Endorsed by some of the UK’s top pro skateboard and BMX athletes. Strong grassroots connections to UK action sports communities.

-Strong social media presence and brand recognition. 5k+ instagram followers and growing.

-Interview and brand showcase on leading mountain bike podcast, MTB Tribe.

-Multiple features in world renowned "Ride BMX" magazine both in digital and print media.

-Sponsored multiple high profile UK BMX competitions, standing alongside huge brands including "Van's"

-Collaboration with Girlskate UK on their skate retreat recovery treatments.

-AlphaGreen (Seedrs funded) listing and brand article.

-Reviews and features in leading CBD magazines "Cannavist" and "Cannabis Health & Wealth", both in digital and print media.

Monetisation strategy

Boost B2C sales with significant investment into our online sales platform. Carrying out SEO, targeted social media and PPC marketing campaigns, to further boost brand recognition and online presence. Streamline website to maximise conversion rates and monitor customer preferences, helping to shape future product lines.

Increase B2B sales through both distributor networks and independent retailers such as health stores, yoga studios and sports clubs.

Utilise expo's such as Arnold Sports Festival and FIBO to connect with world leading athletes to establish strong presence as a market leader in sports nutrition. This will also help with connections to distributors and potential suppliers.

Have presence at high profile/high footfall areas and sporting events in order to maximise brand awareness amongst target audience.

Use of proceeds

This investment will fund team growth which will enable Hippie Turtle Herbal Co to further develop our product range and engage with customers through marketing and PR for international expansion to scale Hippie Turtle globally.

-Areas of priority that the proceeds will be used for include:

-Growing the Hippie Turtle family.

-Expanding on our supplement drinks range, with a focus on nootropics.

-Boosting brand profile with SEO, social media and PPC marketing campaigns.

-Working alongside conservation projects, further adding to our Eco-credentials.

-Maximising our exposure at exhibition events and increase B2B markets through distributor networking.

- Launching of a dedicated natural health podcast to further boost brand recognition and support networking with world leading athletes.

Key Information

Tax Relief

Please note, the first £150,000 of investment in the campaign is SEIS eligible. Any investment over £150,000 will be EIS eligible.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Hippie Turtle Herbal Co has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 18 January 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £675,000

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

A security token is a digital asset that represents ownership or other rights. It is a digital form of traditional investments. In the future, you may be able to trade your investment through compatible exchanges.

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