Holly and Beau

Idea

Introduction

A magical rainwear brand!

We have developed a unique range of children's clothing items that dramatically change colour in the rain.

After the successful completion of a recent R&D project, we now have technology, that we are in process of patenting, that will allow us to scale the production, reduce the cost price and also introduce a huge range of exciting new products.

Our largest market is the United States where we supply over 200 wholesale accounts and department stores such as Dillards and soon Barns and Noble. We’re also establishing strong sales channels through partners in Italy and South Korea.

Annual revenue growth has been increasing 80% - 100% year on year. All this has been achieved with a very small product range and mass production restrictions.

We’re now raising investment to take Holly and Beau to the next level. This will allow us to increase production and launch new products with the aim being to increase our margin by over 20% when switching to our own technology.

Intended impact

Founded by Brother and Sister Jack and Fleur. The idea behind the business started from a University project when we first saw the concept used in baby products. We applied this concept to a range of children’s rainwear items, creating a fun and unique clothing range that quickly became popular.

Limited by the current technology and its production capabilities, we started an R&D project with a UK University in 2016 with the intention of increasing the product range and scaling the business and manufacturing. This new patent-pending technology will now allow us to produce a unique range of colour changing footwear products as well as new raincoats styles and designs for colder weather conditions and skiwear.

With your investment we can take this technology into production, competing with large rainwear brands such as Hunter and Joules and offering a completely unique product range.

The opportunities will be endless!

Substantial accomplishments to date

Innovation of the year 2014 (Nectar Card Business).

A proven business concept that is now ready to scale globally and increase the product collection.

Establishing strong sales channels in the United States, Italy and South Korea with new demand being generated across Europe.

Seen with celebrities such as; Jessica Simpson, Rachel Zoe and Jessica Biel etc.

Successfully completed a 2 year R&D project in 2018. This project is expected to generate new technology. We’re currently in the process of submitting patent applications to protect all future products.

Our new technology will allow us to apply the colour changing concept to a huge range of different products.

Average annual revenue growth of 80% - 100% year-on-year.

Currently being stocked in around 90 of the Dillard’s department stores in the US.

Will be sold in Barns and Noble later in the year, with 630 stores throughout the United States.

Monetisation strategy

Our products are produced in Asia and sold at a profit to wholesale accounts, distributors as well as direct to the consumer from our website. With this investment we will be able to scale our production and use our new technology, with the aim being to increase our profit margin by over 20%.

Based on current demand, we believe revenue will organically increase as our inventory grows, allowing us to keep up with high demand for our current products. With more inventory we can increase distribution through our current sales channels which are currently under-utilised.

The introduction of new products such as footwear and thicker raincoat styles will allow us to compete with other large rainwear based brands such as Joules and Hunter and generate higher profit margins. By using our uniquely developed patent-pending technology we hope to protect our products and maximise our monetisation strategy globally.

Use of proceeds

60% used to launch a new range of products such as footwear and new raincoat styles and designs. This will allow us to grow our product range and expand into new markets such as skiwear and footwear. We’re then able to compete with other rainwear brands globally but also offering something complete unique which they cannot replicate.

40% we be use to increase our inventory in order to distribute through more wholesale accounts and department stores such as Nordstrom and Dillards. The extra inventory will also be used to increase sales and distribution through our partners in Italy and South Korea whose sales are rapidly increasing due to popularity.

Please note, the company currently has an outstanding interest-free loan from the founders of £148,611 that was used to fund the successful recently completed R&D project. This loan has been included as a liability in the Company's Balance Sheet however this will be moved to the Directors' Loan Account and will include a withdrawal restriction for at least 24 months. It is also important to note that this loan will not be repaid from funds raised on Seedrs

Please note, revenue figures are based on unaudited company accounts

Investor Rewards

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