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HOLOS Kombucha

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HOLOS is an award-winning kombucha brand on a mission to help end modern slavery in the UK.

133%
 - 
Funded 3 May 2022
£180,003 target
£240,246 from 192 investors
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Business overview

Location Storrington, United Kingdom
Social media
Website www.holoskombucha.com
Sectors Food & Beverage Non-Digital Mixed B2B/B2C
Company number 11199297
Incorporation date 12 Feb 2018
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Investment summary

Type Equity
Valuation (pre-money) £1.8M
Equity offered 11.76%
Tax relief

EIS

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Business highlights

  • Doubled turnover in 2021
  • Retail listing in M&S Food (currently 185 stores)
  • Increased our distribution through three new wholesalers in 2021
  • Featured in Men's Health, Stylist, BBC Good Food and more.
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Key features

  • Secondary Market
  • Nominee investment min. £17.10 +
  • Direct investment min. £15,000.00 +

Idea

Introduction

HOLOS is an award-winning kombucha brand on a mission to help end modern slavery in the UK.

Kombucha is a sparkling, fermented tea, renowned for its health benefits. Our dedication to authentic small-batch brewing, and all natural ingredients have won us four Great Taste Awards. They have also landed us on the shelves of 185 M&S Food stores with potential for more.

Our flagship range of drinks are created for the health conscious consumer, targeting a trend which has grown 29% since March 2020.They can be found in retailers such as Whole Foods, Planet Organic, as well as health stores and restaurants across the country.

Our ‘night’ range of drinks offer a premium non-alcoholic alternative, crafted for the fast-growing consumer demand for low and no alcohol drinks.

SOCIAL IMPACT

HOLOS provide paid work opportunities for survivors of slavery in the UK, supporting their recovery through building confidence and economic inclusion.

Substantial accomplishments to date

- In 2021, we more than doubled our turnover with increased distribution through three new wholesalers (The Health Store, Wholegood, Cotswold Fayre).* Our revenue for the last three months was £60,000.

- We are currently selling in 185 M&S Food stores across the UK with the potential for further distribution.

- Each flavour in our chilled range has won at least one star at the prestigious Great Taste Awards, with our Citra Hops kombucha awarded a coveted 3 stars

- HOLOS has been featured in Stylist, Grazia UK, BBC Good Food magazine, Olive magazine, and Vegan Life magazine among others

- Despite the challenges of lockdown restrictions we provided over 20 paid shifts to survivors of slavery last year

*Based on unaudited management accounts.

Monetisation strategy

We have a diversified sales strategy that aims to deliver consistent revenue growth accross multiple channels:

1. Direct to multiples (M&S Food)

2. Healthy Wholesale. Currently, we sell through three wholesalers - The Health Store, Wholegood and Cotswold Fayre

3. On-trade (bars, cafes, restaurants etc)

4. Online (through the HOLOS store and newly launched through Amazon)

5. Exports

Our aim is to accelerate growth across each channel by investing into the HOLOS brand, in turn driving visibility, consumer trial and adoption.

Use of proceeds

SALES & MARKETING

Investing in sales and marketing to nurture existing accounts and win new ones.

Funds will also help us to successfully launch and market two new products we have developed for our 'night' range - a key part of our strategy to target the fast-growing no/low sector in the UK.

MANUFACTURING CAPACITY

£60k towards Manufacturing Scale-up (total cost £100k, £40k of which from an EU regional development grant - already secured)

- More than doubling brewing capacity

- Automated bottling line

- Installation of large cold store

Key Information

Debt

The company has the following outstanding loans:

1. Covid Bounce Back Loan with an outstanding balance of £4,583 and an interest rate of 2.5%. The loan is paid off in monthly instalments of £83 with the final repayment date of 09/2026.

2. Shopify Capital Loan with £2,076 outstanding. The loan is no longer carries the initial 10% interest and is to be repaid via Shopify withholding 14% of sales revenue through their site from the company.

3. £20,000 Director's Loan, which is only to be repaid once the company is profitable, with no interest or repayment date attached.

The funds raised from this investment round will not be used to repay these loans.

Shares Classes

The company currently has three classes of shares:

A ordinary
B ordinary
C ordinary

These shares have identical rights and rank equally.

All investors in this round, including Seedrs investors, will be receiving B ordinary shares.

C shares:

The purpose of the C shares is related to the social purpose of HOLOS (to support survivors of human trafficking through training and employment opportunities). At the outset, the Foundation owned 25% of the business, this has been further diluted by investment into the business and the employee pool.

At present, the C shares are held in trust by the Founders until such a time that the HOLOS Foundation is established (within the next 2 years).

The HOLOS Foundation will exist to further the social purpose goals of HOLOS. It will do this in three ways:

1. The Foundation may be used to help deliver the social purpose in a more efficient way, for example by allowing people to volunteer time in support of the social purpose goals as well as access to grant funding that can support the infrastructure required to undertake placements.

2. Once the business is profitable and paying dividends, the Foundation will receive payments in the same way as other share classes. These will be used to fund work aligned to the social purpose of HOLOS.

3. In the event of a trade sale the Foundation would be capitalised. The funds would then be stewarded to support the social mission of HOLOS over the long term.

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If you successfully purchase a share lot of this business, you will be granted access.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for HOLOS Kombucha has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 18 March 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £1,801,032

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

Nominee investment

This shows if you are able to choose, when making an investment, that you be represented by, and your shareholding be managed by, the Nominee investment.

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

Learn more about Custodian here

Secondary market

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Direct investment

This is an option to invest and hold shares 'directly' in the company (rather than via the Nominee investment). This option is only available to those investing over the threshold amount, which is determined by the fundraising company.

If you choose to hold your shares directly, you will be responsible for any contractual or administrative arrangements with the company you are investing in.

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

Learn more here

Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

This campaign offers the ability to pay for an investment by drawdowns.

Security Token

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