imabi

Idea

Introduction

At imabi, we're dedicated to fostering Positive Transformation by cultivating meaningful, human connections, empowered by cutting-edge technology, and delivered for businesses and communities at scale.

Through our award-winning platform, we are developing features such as real-time, location-specific insights to help users make safer, more informed decisions. Through predictive intelligence and advanced algorithms, we are working on developing our pioneering technology to predict risks and provide proactive alerts that cater to the unique needs and lifestyles of users.

Real-time insights are supplemented by curated guidance from trusted sources, with users able to provide reports and feedback that drive informed, data-led decision making.

We aim to drive the integrations between corporations and communities by enabling them to visualise smarter, data-driven cities, prioritising safety, empowerment, and economic growth. Using important human interaction supported by tech, data and AI, we aim to build a safer, kinder world for everyone, everywhere as we grow.

Substantial accomplishments to date

Our proven technology is in place and achieving revenue growth; we believe we're leading the way in knowledge accessibility.

We've secured significant wins against big players through national procurements, such as a Home Office Crown Commercial Services contract with the British Transport Police, to combat violence against women and girls across 5 million daily rail passengers.

In 2023, our Railway Guardian app was selected from 140 entrants as the winner of the ‘Making Spaces Safer’ award.

Our influence is cemented by multi-year deals with national and international schools. With glowing testimonials from both educators and students, it's accessed by over 19,000 students, saving and changing lives.

We have a 100% renewal rate, and a total of 297,336 downloads since we launched 22 months ago.

In the previous financial year, sales amounted to over £270k (2022-2023)* This year, revenue is already surpassing £105k*, putting us on track to achieve and exceed our sales and revenue forecasts.

We're endorsed by the British Transport Police, and fully integrated with the Crimestoppers anonymous reporting capability.

We have local engagement across London boroughs, Lambeth, Westminster, and Southwark, as well as a few football clubs.

We have strong partnerships with Crimestoppers, and various partners and supporters.

*(based on unaudited accounts)

Monetisation strategy

Our monetisation strategy is a blend of licence and premium subscriptions, data monetisation and brand partnerships and business endorsements.

- Direct B2B Sales: We charge initial setup fees followed by prepaid subscriptions, spanning achieved individual sales from £2,000 to £230,000.

- B2B sales are driven by helping organisations achieve their ESG, CSR and EDI commitments, improving brand recognition and profitability with a tangible ROI.

- Repeat Sales: Currently we have a 100% renewal rate, with some annual contracts exceeding £100k. Repeat sales ensure consistent revenue streams.

- Sponsorship: Business sponsorships, especially in schools, aligns with CSR and ESG, to boost revenue but also align with our values.

- Data Revenue: Revenue scales with each user, while our analytics layer maximises the value extracted from data, enhancing revenue growth.

- Reseller: Through strategic reseller partnerships, we aim to accelerate our market expansion and drive sustainable revenue growth.

Use of proceeds

With a strong foundation in technology already established, and rigorous testing of our product completed in both live and development environments, we believe that we ensure quality and reliability.

Our upcoming raise will primarily fuel our efforts to expand sales and marketing for broader user adoption.

Funds will be directed towards executing our expansion plan, to fulfil our UK commitments and expand into Europe, Asia, and the US.

Our aim is for immediate growth will be driven by increased investment in our sales force and marketing budget.

Additionally, our aim is to improve the monetisation opportunity of our data, further developing our analytics layer, and predictive capability. Increasing data value, amplifying profit margins against user numbers; in other words, our data value is driven by quality and uniqueness over quantity.

This strategic allocation underscores our commitment to delivering value and driving sustained growth in our market, whilst maintaining our ethos as a business.