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Infabode

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The home of Real Estate Information, with over 600 content partners.

120%
 - 
Funded 3 Jun 2019
£100,000 target
£120,568 from 149 investors
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Business overview

Location London, United Kingdom
Social media
Website www.infabode.com
Sectors Property Digital B2B
Company number 07961698
Incorporation date 23 Feb 2012
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Investment summary

Type Equity
Valuation (pre-money) £6.5M
Equity offered 1.81%
Tax relief

EIS

Idea

Introduction

Infabode connects industry professionals with key information and data from the Real Estate industry through a members only platform.

Infabode aims to reduce the amount of time people spend trying to access key information from the Real Estate industry and allows its community of members to customise the content that they have access to.

Companies provide their industry information and data to Infabode in exchange for the increased marketing reach. The platform boasts over 600 industry partners and thousands of pages of industry data.

The Infabode vision is to initially become the 'go to'​ place for all global industry research and information, enabling users to customise and access this data with ease. Beyond that, Infabode wants to become the platform from which other online real estate products can integrate into- effectively becoming the to go place for all industry information, data, transactions and products.

Intended impact

The Infabode CEO was left frustrated at both university and his initial jobs when trying to access industry information, as he explains below:.

"Google is great for finding a single fact but as soon as you want to analyse a market or sector it quickly becomes information overload & you're required to click on (and often sign up to) multiple websites.

We quickly identified that this problem was especially an issue in the Real Estate industry. Thousands of companies were releasing valuable industry information & data for marketing purposes but only to their existing clients. The problem with this was two-fold... it was hard for companies to reach new potential clients & those that were trying to find this information was lost in Google or only getting information from a single source.".

We felt that if we could have all of this information in one place and we could allow each user to customise the platform to their own interests, then we'd have a very powerful platform.".

Substantial accomplishments to date

March 2016 - The official launch of the company at MIPIM Cannes. Although the company had been founded years before, it remained in beta mode while the prototype was being developed.

June 2016 - The company raised seed funding investment from highly regarded industry professionals.

August 2016 - Just five months after launching, Infabode had over 100 content providers registered. This exceeded the initial target of 100 in the first year.

December 2016 - Infabode reached the milestone of 200 content partners.

March 2017 - Infabode celebrated it's first anniversary at MIPIM Cannes, recording a new record of over 100,000 pages of industry information on the platform.

November 2017 - 400 companies registered.

January 2018- 420 content partners reached, and this includes most of the largest real estate agents, banks, and investors.

May 2018- Infabode takes first corporate investment from Coyote Software.

May 2018- Infabode completes £750,000 crowdfunding seed campaign.

May 2018- Infabode wins Best UK Property Media Company.

November 2018- Infabode nominated for PlaceTech best PropTech company award.

December 2018- Infabode wins Wealth and Finance International’s business award for Best Real Estate Insights Technology Platform 2018.

January 2019- Infabode listed In The Duke Long 2019 Top 25 Under The Radar Tech Companies You Must Watch!.

January 2019- Infabode reaches 600 content providers.

Monetisation strategy

Infabode is building a platform for the industry, so like other platforms (i.e. Facebook, Instagram, Twitter) the main focus in the early years has been growing the importance of the service and the amount of data.

After discussions with VC's of a planned Series A round this year, we have decided to approach our growth in three phases
Phase one: Content Provider/Data Growth (600 partners now).
Phase two: User/Community Growth (our big focus in 2019).
Phase three: Heavy monetisation of the data and community.

The business does make already through some small advertising deals and a couple of integration partnerships (£100,000 in revenue 2017/2018). As the business moves into phase three towards the end of 2019, the key monetisation areas will be:.

1) AI advertising- enabling companies to target precise sectors.
2) Integration deals- using Infabode's extensive data set.
3) Analytics- enabling companies to track content performance.
4) Paid content and premium accounts.

Use of proceeds

The purpose of this bridge round is to enable us to increase the financial resources behind our phase two expansion (user growth). This includes the hiring of marketing professionals and a marketing budget.

This bridge financing also allows us more time to hit key APIs ahead of looking to raise a Series A round in the summer.

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Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Only shareholders can access this page

If you successfully purchase a share lot of this business, you will be granted access.

Buy shares

Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for Infabode has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 28 March 2019 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £6,522,319

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Learn more about pitch type on Seedrs

Equity Offered

The equity offered is the percentage of the company’s shares being issued in return for the amount of investment raised.

When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

Learn more about investing and pre-emption rights.

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