Infabode

Idea

Introduction

Infabode connects industry professionals with key information and data from the Real Estate industry through a members only platform.

Infabode aims to reduce the amount of time people spend trying to access key information from the Real Estate industry and allows its community of members to customise the content that they have access to.

Companies provide their industry information and data to Infabode in exchange for the increased marketing reach. The platform boasts over 600 industry partners and thousands of pages of industry data.

The Infabode vision is to initially become the 'go to'​ place for all global industry research and information, enabling users to customise and access this data with ease. Beyond that, Infabode wants to become the platform from which other online real estate products can integrate into- effectively becoming the to go place for all industry information, data, transactions and products.

Intended impact

The Infabode CEO was left frustrated at both university and his initial jobs when trying to access industry information, as he explains below:.

"Google is great for finding a single fact but as soon as you want to analyse a market or sector it quickly becomes information overload & you're required to click on (and often sign up to) multiple websites.

We quickly identified that this problem was especially an issue in the Real Estate industry. Thousands of companies were releasing valuable industry information & data for marketing purposes but only to their existing clients. The problem with this was two-fold... it was hard for companies to reach new potential clients & those that were trying to find this information was lost in Google or only getting information from a single source.".

We felt that if we could have all of this information in one place and we could allow each user to customise the platform to their own interests, then we'd have a very powerful platform.".

Substantial accomplishments to date

March 2016 - The official launch of the company at MIPIM Cannes. Although the company had been founded years before, it remained in beta mode while the prototype was being developed.

June 2016 - The company raised seed funding investment from highly regarded industry professionals.

August 2016 - Just five months after launching, Infabode had over 100 content providers registered. This exceeded the initial target of 100 in the first year.

December 2016 - Infabode reached the milestone of 200 content partners.

March 2017 - Infabode celebrated it's first anniversary at MIPIM Cannes, recording a new record of over 100,000 pages of industry information on the platform.

November 2017 - 400 companies registered.

January 2018- 420 content partners reached, and this includes most of the largest real estate agents, banks, and investors.

May 2018- Infabode takes first corporate investment from Coyote Software.

May 2018- Infabode completes £750,000 crowdfunding seed campaign.

May 2018- Infabode wins Best UK Property Media Company.

November 2018- Infabode nominated for PlaceTech best PropTech company award.

December 2018- Infabode wins Wealth and Finance International’s business award for Best Real Estate Insights Technology Platform 2018.

January 2019- Infabode listed In The Duke Long 2019 Top 25 Under The Radar Tech Companies You Must Watch!.

January 2019- Infabode reaches 600 content providers.

Monetisation strategy

Infabode is building a platform for the industry, so like other platforms (i.e. Facebook, Instagram, Twitter) the main focus in the early years has been growing the importance of the service and the amount of data.

After discussions with VC's of a planned Series A round this year, we have decided to approach our growth in three phases
Phase one: Content Provider/Data Growth (600 partners now).
Phase two: User/Community Growth (our big focus in 2019).
Phase three: Heavy monetisation of the data and community.

The business does make already through some small advertising deals and a couple of integration partnerships (£100,000 in revenue 2017/2018). As the business moves into phase three towards the end of 2019, the key monetisation areas will be:.

1) AI advertising- enabling companies to target precise sectors.
2) Integration deals- using Infabode's extensive data set.
3) Analytics- enabling companies to track content performance.
4) Paid content and premium accounts.

Use of proceeds

The purpose of this bridge round is to enable us to increase the financial resources behind our phase two expansion (user growth). This includes the hiring of marketing professionals and a marketing budget.

This bridge financing also allows us more time to hit key APIs ahead of looking to raise a Series A round in the summer.