Infinity Circle is the groundbreaking digital wealth creation Fintech platform.
Business overview
Location | London, United Kingdom |
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Social media | |
Website | www.infinitycircle.com |
Sectors | Finance & Payments Mixed Digital/Non-Digital Mixed B2B/B2C |
Company number | 11737832 |
Incorporation date | 21 Dec 2018 |
Investment summary
Business highlights
- Cutting edge digital scalable platform.
- Simple, smart, social.
- Democratisation of true wealth management.
Idea
Introduction
Infinity Circle is the groundbreaking digital wealth creation platform which will be providing the highway to exclusive opportunities otherwise only usually available to the ultra rich.
Infinity's vision is to create an ecosystem where wealth management meets social media in a way which is cyber secure, respects user's privacy and anonymity; complies with the Financial Conduct Authority's rules; and can grow globally.
Why? Because we believe that the incumbents are mostly unexciting, lack transparency in their operations and pricing, and true wealth management is currently only available to a "happy few".
How? By providing the best one-stop-shop INDEPENDENT and HYBRID wealth management platform and app.
Independent as Infinity is not planning on manufacturing its own financial products to command higher margins but will be aiming to vet and distribute the best in class products for each asset class.
Hybrid means that the platform is planned to be partly automated, digital, and AI augmented; partly operated by specialists who can guide you.
Substantial accomplishments to date
Infinity spent 2019 researching and laying the foundation of the platform offering.
The team travelled to Asia and the US to meet with a good number of Fintech and wealth management players to learn the lessons of building a bespoke digital platform and identify relevant partners to prepare for expansion; namely in the mobile money remittance, alternative investments, and fractional ownership space.
The CEO, Elisabeth Dana, has been operating in the investment banking and wealth management space for over 18 years. Elisabeth worked with the likes of Barclays Private Wealth, handling average accounts of £50 million, planning and delivering profitable strategies to investors.
Co-Founder and CTO, Ashley Adkins, breathes technology, coding, and cyber security. He is known as a "White Hacker" who has put his talent at the service of the UK Government before starting his own private practice.
Together with their Advisory Board Members, they have been operating in the industry for a significant time period and are confident that they have the experience, the network, the contacts ready to execute.
Join the party and help us democratise and simplify the stuffy industry, empower users to create and optimise their wealth, and give users access to opportunities currently inaccessible to them.
Welcome to the 21st century Fintech!
Monetisation strategy
Infinity Circle will operate a mix of B2B (Business to Business) subscription fee model and competitive B2C (Business to Customer) transaction fee.
All product providers pay the same fees to join the platform and ensure no product is favoured above another. There is therefore no incentive to "product push", and the platform will be tailored to facilitate the user's self-direction if no advice is requested. The user will have access to Infinity Circle for free, as there are no joining fees, and the transaction costs will be kept as low as possible.
Product providers will be charged 15,000 (GBP, USD, EUR) annual subscription fee and Infinity Circle is aiming to onboard 500 such Partners.
There will be no limit to the number of users the platform can serve. This is an infinitely scalable global Financial Technology (Fintech) model.
Use of proceeds
This £500,000 allocation will contribute 40% to technology innovation, 30% to upgrading operations, and 30% to marketing the platform's launch.
Key Information
Acquisition
Infinity Circle by Design Limited is in the process of acquiring Infinity Wealth by Design Limited, an entity which is FCA regulated and majority owned by the Founder. The acquisition has been factored into the pre-money valuation for this round and completion of the transfer is a condition to closing.
Extended Round
Please note the campaign includes funds raised from February 2020. The raise was put on hold due to COVID but the campaign is an extension of the same round. All investments are coming in on the same terms.
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