Innis & Gunn

Idea

Introduction

Since our launch in 2003 Innis & Gunn has led the craft beer movement and become one of the most successful modern craft beer businesses of its time, enjoying 15 years of uninterrupted volume growth. Our beers can be bought in over 30 countries and we have twice won the Queen’s Awards for International Trade. Our beers are amongst the most awarded in the world and Innis & Gunn is one of only a handful of modern, independent beer businesses that have grown beyond 100,000 hectolitres (1 hectolitre = 100 litres) without having been acquired by one of the big brewers. Innis & Gunn is unique and incredibly rare in the world of beer.

Many successful businesses create one signature product around which they build their success. At Innis & Gunn we’ve built two to date. Starting with our flagship beer, The Original in 2003, and then from 2013 with Lager Beer, these two core beers have achieved unparalleled success, are our bedrock at home and around the world and their growth remains our focus.

Intended impact

Since we started Innis & Gunn we have dreamed of building a large scale brewery in Edinburgh, to create a real home for our business, our people and our community. However, building a large scale brewery is expensive so we wanted to ensure that we had enough scale in our business to support the decision. So, for 16 years we brewed with our recipes in other people’s breweries, using our people, materials and yeasts, and instead concentrated on scaling our business and building our brand.

After 16 years with this production model we are now ready to realise our dream, and we're building the first large-scale new brewery in the city for over 150 years. In doing so we’ll cement Innis & Gunn’s place in Edinburgh’s modern beer landscape and leave an enduring legacy.

We are not building it in the hope of growth to come; we are building it already with the volumes, revenue and margins that we believe justify it. Bringing our brewing, packaging and warehousing operations in-house, under one roof, will simplify the business and we believe secure the growth of the Innis & Gunn business for the long term.

Substantial accomplishments to date

Monetisation strategy

We are a Beer Company that generates revenue and gross profit from the beer we brew and the bars we operate; 90% of our turnover comes from beer sales and 10% from our pub operations.

Our flagship beer Original represents around a quarter of our volume and almost a third of our turnover. Thanks to its premium positioning and international footprint it provides a bedrock for our business; it is our lead international beer and has found success thanks to its multi award-winning taste and entirely unique qualities. It is the beer that leads our international charge and is at the forefront of our brand around the world.

Our recent growth has accelerated through the launch of our Lager Beer, which in 2018 grew by almost 40%. It is the most valuable craft beer in Scotland with a market leading rate of sale. Innis & Gunn lager now accounts for three of every four craft lagers sold in Scottish supermarkets and we’re beginning to see green shoots of potential in our other key markets.

Use of proceeds

All of your investment will go directly into the construction of a large scale brewery that will forever secure our long-term growth capacity and Innis & Gunn’s future in Edinburgh, and a home for our brand, our staff and our community.

Help us build something which you can visit and say, "I helped build this brewery, and this brand."