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JUMP into DESIGN

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Combining patented tech with virtual reality. Design interior spaces in a quick, easy and affordable way.

107%
 - 
Funded 29 Oct 2022
£300,001 target
£323,395 from 150 investors
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Business overview

Location Hull, United Kingdom
Social media
Website www.jumpintoreality.com/
Sectors SaaS/PaaS Digital B2B
Company number 13059872
Incorporation date 3 Dec 2020
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Investment summary

Type Equity
Valuation (pre-money) £4.9M
Equity offered 6.17%
Share price £1.75
Tax relief

EIS

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Business highlights

  • 1k+ designs created since launching in July '21
  • 4k+ 3D catalogue including Vitra, La Redoute & Tecnografica
  • Global PCT Patent. Customised serverless cloud architecture
  • Partnered with the British Institute of Interior Design
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Key features

  • Secondary Market
  • Nominee investment min. £10.50 +
  • Direct investment min. £50,000.00 +
  • Idea
  • Key Information
  • Team
  • Updates
  • Investors 150
  • Discussion
  • Documents

Idea

Introduction

To make decisions, designers and their clients need to visualise their interior design projects. But conceptualising and rendering is a slow and frustrating process, which can delay projects and cause potential loss of business.

Other existing design solutions either require expensive, powerful computers, graphic cards and designers with expert, technical training, or are so simple that they can deliver only static renders with basic graphics.

JUMP into DESIGN® combines our patented tech with virtual reality to design interior spaces in a way that’s fast, easy and affordable. Our all-in-one tool allows designers to manage the entire creative process on their own. In just a few clicks, you can easily create, personalise and share hyper-real designs in real-time in 2D, 3D and first person (immersive VR) on a low-spec computer or VR headset. Users can even control the light and the outdoor view in real-time.

Substantial accomplishments to date

– Raised £425k in equity from 281 investors in 26 countries, hitting our target within 48 hours of publicly launching.

– Received £18k in grants from the the regional government of Madrid, as well as $15k's worth of credits from AWS Activate Programme for startups.

– Tested the product market fit with close to 1,000 active users, and achieved a 64% 5 star rating (from a survey of 209 users).

– Since launching in July 2021, 1k+ designs were created in Jump into Design.

– 27 international partner brands in 3D catalogue including La Redoute, Vitra, Tecnografica and Kave Home.

– Partnered with the British Institute of Interior Design (UK trade body for interior designers).

– Attended trade mission event in LA to connect with key organisations in the creative industries.

– Successfully launched and active in Spain and the UK. In talks with a partner in India.

Monetisation strategy

We're targeting the more than 3 million architects and interior designers, and 500,000 furniture stores & brands.

As our platform grows, we will look to generate revenue through the following marketing & sales actions:

– Agreements with manufacturers & retailers

– Specialised media & sponsorships, trade fairs

– Brand ambassadors & design communities (BIID, Interior Design Experience)

– Agreements & prize sponsorships: design communities & schools

– Content & email marketing campaigns

– Social media content campaigns & ads

– Social selling & evangelisation on the Metaverse Opportunity

– The global Metaverse market is estimated to reach £640bn by 2024, and with users in metaverse worlds like Decentraland and Sandbox having bought virtual land plots for millions of pounds, we expect demand for Metaverse interior designers to emerge, as the sector grows

Use of proceeds

We're currently raising funds to further grow and convert our user base, continue to develop our tech, improve our product, make key hires, grow in key markets like the UK and Europe and further explore opportunities in the growing Indian market. The investment will be used in the following way:

– 60%: Grow user base and convert

– 20%: Reinforce talent

– 20%: Product development and innovation

Key Information

Group Structure:

Investors in this round are investing into and will become shareholders of Jump Into Reality UK Limited (13059872). This is the holding company for the group, with 3 wholly owned subsidiaries.

The subsidiaries are as follows:

- VR For Design UK Limited (13387647)
- Campden Hill Capital SL (Registered in Spain under B87799813)
- Jump Into Reality SL (Registered in Spain under B87867784)

Material Debt:

Jump Into Reality SL, a fully-owned subsidiary of Jump Into Reality UK, has the following outstanding loans:

1. €207,000 loan from ENISA, a Spanish government agency, entered into on 6 October 2020 with a maturity date of 31 December 2026. The interest rate is 12-month Euribor + 3.265% per annum (reset at 3.269% for 2021 only) and is payable quarterly. The first capital repayment is due on 31 March 2023 and is repaid quarterly thereafter up to maturity date plus accrued interest in every 3-month period.


2. €50,000 loan from ICO (a Spanish government finance agency), entered into on 8 October 2020 with a maturity date of 8 October 2025. The interest rate is 2.50% per annum payable monthly (effective APR 2.516% per annum). The current outstanding balance stands at €44,019.74.

3. €100,000 Director’s loan entered into on 15 October 2019. The interest rate is 4.5% in the fiscal years where the company makes a profit above €1m, otherwise, interest is 0. The loan plus any accrued interest will be repaid in full on 5 November 2024. This loan is callable if the founders' shareholding in the company goes below 50%.

The funds raised from this investment round will not be used to repay these loans.

Previous Seedrs Round:

The Company previously raised an investment round with Seedrs in March 2021. The pre-money valuation for that round was £2,016,373.

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If you successfully purchase a share lot of this business, you will be granted access.

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If you successfully purchase a share lot of this business, you will be granted access.

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Investing involves risks, including loss of capital, illiquidity, lack of dividends and dilution, and should be done only as part of a diversified portfolio. Please read the Risk Warnings before investing. Investments should only be made by investors who understand these risks. Tax treatment depends on individual circumstances and is subject to change in future.

This campaign for JUMP into DESIGN has been approved by Seedrs Limited (trading as Republic Europe) ("Republic Europe", "us" or "we"), as of 22 September 2022 as a financial promotion. Republic Europe is authorised and regulated by the Financial Conduct Authority with firm reference number 550317. In approving this campaign, Republic Europe has concluded that the information, taken as a whole, is "fair, clear and not misleading." This means that for factual statements we have reviewed evidence of their accuracy, and that for aspirational statements we believe they are phrased appropriately in light of their speculative nature. You should note that in the case of factual statements, the evidence we review is provided by the business, and we do not audit it, which means that we may not be able to identify forged or altered evidence. You should further note that in the case of aspirational statements, the nature of the type of businesses presented on the Republic Europe platform is such that they are likely to have high ambitions, and we may approve statements that convey those ambitions even where we do not believe, or we do not have a view on whether it is likely, that they will be fully realised. The pre-money valuation and investment sought in the campaign are those set by the business: they are not reviewed or established by us, and the valuation is not an independent view of what the business is worth. Given the nature and type of businesses presented on the Republic Europe platform, it is possible that the business has very little cash remaining prior to receiving this investment, and the investment sought may be necessary for the business's on-going existence.

Republic Europe does not make investment recommendations to you. No communications from Republic Europe, through this website or any other medium, should be construed as an investment recommendation. Further, nothing on this website shall be considered an offer to sell, or a solicitation of an offer to buy, any security to any person in any jurisdiction to whom or in which such offer, solicitation or sale is unlawful. Republic Europe does not provide legal, financial or tax advice of any kind. If you have any questions with respect to legal, financial or tax matters relevant to your interactions with Republic Europe, you should consult a professional adviser.

Tax Relief (SEIS)

This business is eligible for SEIS relief - providing qualifying investors with income tax relief of 50% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Tax Relief (EIS)

This business is eligible for EIS relief - providing qualifying investors with income tax relief of 30% of their investment and certain other tax reliefs. Tax treatment depends on individual circumstances and is subject to change in future. Click to learn more.

Valuation (pre-money)

Valuation rounded from £4,912,570

This is the fully-diluted pre-money valuation of the business (i.e. before the new investment comes in and including issued options and other equity interests). In contrast, the post-money valuation is based on inclusion of the new investment in the value.

It is calculated as the pre-money valuation plus the amount of new investment. e.g. If Company A is ascribed a pre-money valuation of £1,200,000 by prospective investors investing £300,000, its post-money valuation is £1,500,000.

The investee business is responsible for setting its own valuation, it has not been prescribed by Seedrs.

Pitch type

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Equity Offered

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When the amount raised is less than 100%, the equity offered is based on the target raise. Once the company has raised over 100% it is based on the total raised.

In some scenarios, entrepreneurs may accept additional direct investment after closing their Seedrs campaign. Provided this is within 6 months of the closing and on the same terms, we do not typically offer pre-emption rights on that extra investment (where you have the opportunity to invest again to maintain your percentage shareholding).

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Nominee investment

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Custodian

If you invest in this Campaign, Seedrs will act as Custodian rather than provide our standard nominee service. This is due to the fact that the business is not directly involved in the share sale and Seedrs will not benefit from any rights under a shareholder agreement. As a result, Seedrs will handle administrative tasks as we do normally, but you will not have information or voting rights, updates from the business, preemption on future fundraising, or ongoing support about business trading activity.

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Secondary market

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Direct investment

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Payment options

We are not able to accept card payments for investments into this sector. You can pay for your investment by creating a bank transfer, using funds in your investment account or create a Pay by Bank payment. Your investment will only be completed once the funds have reached our account.

Business Involvement

This Campaign offers shares for sale in business that is not directly involved in this Campaign or the sale. As a result, the Campaign and post-investment experience, including investor rights, will differ from a business-led campaign on Seedrs. Most notably, the business will not engage with investors in the discussion forums both during and after the sale or provide any updates to investors.

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Payment options

We are not able to accept Pay by Bank payments for investments into this sector. You can pay for your investment with a card payment, by creating a bank transfer or by using funds in your investment account. Your investment will only be completed once the funds have reached our account.

Drawdowns

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Security Token

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